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Comprehensive 2025 Decision Intelligence Market Overview: Trends, Forecasts, and Growth Drivers

07-17-2025 01:24 PM CET | IT, New Media & Software

Press release from: The Business Research Company

Decision Intelligence

Decision Intelligence

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What Is the Expected CAGR for the Decision Intelligence Market Through 2025?
In recent years, the size of the decision intelligence market has seen a swift expansion. The market, currently valued at $15.06 billion in 2024, is projected to reach $17.54 billion in 2025, reflecting a compound annual growth rate (CAGR) of 16.5%. Factors contributing to this substantial development during the relevant period include the surge in big data analytics, advancements in business intelligence tools, growing intricacy in decision-making procedures, enhancements in data integration abilities, and the widespread adoption of cloud-based data storage solutions.

What's the Projected Size of the Global Decision Intelligence Market by 2029?
In the coming years, the market size for decision intelligence is anticipated to experience a swift surge. The market is projected to reach $35.88 billion in 2029, growing at a compound annual growth rate (CAGR) of 19.6%. The projected growth during the forecast period can be linked to the proliferation of IoT devices and data streams, the complexity of interdepartmental decision-making processes, the application of predictive analytics in decision-making, the use of decision intelligence in supply chain management, and the customization of decision intelligence for specific industries. The focus on continuous learning and adaptive decision systems also contributes to this growth. Significant trends expected during the forecast period encompass advancements in machine learning technology, the implementation of artificial intelligence in decision intelligence, the rise in edge computing for real-time decision-making, and the incorporation of natural language processing for decision support.

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Top Growth Drivers in the Decision Intelligence Industry: What's Accelerating the Market?
The surge in the healthcare sector is anticipated to fuel the expansion of the decision intelligence market in the future. The healthcare sector encompasses the provision of medical goods, services, and support linked to health care to various individuals, communities, and groups. Decision intelligence plays an essential role in the healthcare industry by enhancing patient care, streamlining healthcare procedures, and boosting overall health results. It equips healthcare professionals and entities with the ability to make educated, data-backed decisions utilizing data, analytics, and artificial intelligence. It's key in identifying individuals who are at a heightened risk of contracting specific diseases. For example, the US-based Centers for Medicare & Medicaid Services reported in September 2024 that in 2022, health care spending in the U.S. rose by 4.1%, amounting to a massive $4.5 trillion or $13,493 per individual. This spending accounted for 17.3% of the country's Gross Domestic Product. Hence, the robust growth in the healthcare sector substantiates the rise in the decision intelligence market.

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What Trends Will Shape the Decision Intelligence Market Through 2029 and Beyond?
Advancements in AI-driven tools represent a significant trend in the decision intelligence market. Top firms in this sector are concentrating their efforts on the creation of unique AI-driven solutions to maintain their market dominance. An example of this is MDS Global, a software company from the UK, who in May 2023 introduced MDS DecisionAI, an artificial intelligence-enhanced platform for marketing decision intelligence. This cutting-edge platform utilises AI to empower businesses to make superior marketing decisions by providing them with crucial insights on their consumer base, competitors, and overall market structure. The platform allows businesses to fine-tune their marketing and corporate strategies by offering a comprehensive set of AI-powered modules specially designed for the telecom industry - from churn and forecasting to propensity models and the analysis of marketing and media mixes. Furthermore, this tool allows companies to identify opportunities for monetisation and blind spots more swiftly. With the use of AI, firms can make better, well-informed decisions about revising their strategies, focusing on new innovations, and managing their commercial and marketing budget allocations.

What Are the Main Segments in the Decision Intelligence Market?
The decision intelligence market covered in this report is segmented -

1) By Component: Solution, Services, Platform
2) By Deployment Mode: On-Premise, Cloud Based
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Demand Forecasting, Discovering Cause, Logistics Optimization
5) By End User: Retail And E-Commerce, Healthcare, Banking, Financial Services And Insurance (BFSI), Energy, Manufacturing, Transportation And Logistics, Information Technology And Telecommunications, Other End-Users

Subsegments:
1) By Solution: Predictive Analytics, Decision Support Systems, Machine Learning Models
2) By Services: Consulting Services, Implementation Services, Training And Support
3) By Platform: Cloud-Based Platforms, On-Premises Platforms, Hybrid Platforms

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Which Top Companies are Driving Growth in the Decision Intelligence Market?
Major companies operating in the decision intelligence market include Google LLC, Microsoft Corporation, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, Advanced Micro Devices Inc., Baidu Inc., Arm Limited, Alteryx, insightsoftware, Domo Inc., Alation, Sisense, Looker, Board International, ThoughtSpot, Systems Technology Group, Peak.ai, Heap, Ayasdi, Cerebra, Enlitic Inc., Provenir, Diwo Inc., AiCure LLC, Clarifai Inc., Metaphacts GmbH, H2O.ai Inc., Pyramid Analytics BV, Quantellia

Which Regions Will Dominate the Decision Intelligence Market Through 2029?
North America was the largest region in the decision intelligence market in 2024. The regions covered in the decision intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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