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Soaring Demand Set to Propel Sports Betting Market to $153.71 Billion by 2029

07-17-2025 08:10 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Sports Betting

Sports Betting

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How Large Will the Sports Betting Market Size By 2025?
The scale of the sports betting market has seen considerable growth in the past few years. The growth projection indicates a rise from $114.2 billion in 2024 to $124.39 billion in 2025, marking a compound annual growth rate (CAGR) of 8.9%. This notable growth during the historical period resulted from various factors such as a growing number of sports events, increase in the millennial demographic, a considerable increase in disposable income, and the expanding accessibility to smartphones and intelligent computing gadgets like PCs and laptops.

How Big Is the Sports Betting Market Size Expected to Grow by 2029?
The market size of sports betting is projected to witness robust growth in the forthcoming years, increasing to $153.71 billion by 2029 at a compounded annual growth rate (CAGR) of 5.4%. The growth throughout the projected period can be linked to a heightened interest in virtual sports betting, product innovation and the growing use of 5G networks. Additionally, an increase in internet penetration, urbanization and a rise in mergers and acquisitions also contribute to this growth. Key trends for this period will revolve around the adoption of augmented and virtual reality, the provision of mobile betting services, implementing artificial intelligence in betting platforms, increasing investments and entering strategic partnerships. The use of blockchain technology and focusing on live streaming-integrated mobile sportsbooks are also major areas of focus.

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Which Key Market Drivers Powering Sports Betting Market Expansion and Growth?
The augmentation in the number of sports leagues and related activities is predicted to boost the expansion of the sports betting market. A sports league or contest consists of a collective of clubs, nations, associations, or individuals striving to compete for a championship or title. These events are typically organized for a certain period of the year when teams or contestants must participate to recognize an overall winner for the competition or league. For example, as per a report by Wire, currently over 100 professional leagues of various sports are functioning worldwide. This introduction of new professional sports leagues across different regions enables customers with the option to diversify their betting expenses. Consequently, the burgeoning sports leagues and events contribute to the progressive surge of the sports betting market.

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Which Fast-Growing Trends Are Poised to Disrupt the Sports Betting Market?
Prominent companies in the sports betting domain are focusing on technological enhancements such as live betting or real-time betting and AI-driven platforms. These innovations aim to provide bettors with dynamic and interactive wagering options, increase real-time participation, and boost user experience. Live betting allows bettors to wager on specific outcomes during an ongoing sports event, with constantly updating odds and options based on the game's progress. One such innovative example is Sportradar AG's launch of micro markets, in September 2024. The Switzerland-based sports company introduced this in-play betting product providing granular, real-time betting options that are timely and relevant. By leveraging AI and data analytics, it processes hundreds of thousands of data points per match, providing unique betting options on specific game events. This innovation diversifies the betting options and allows bettors to engage with immediate, short-term outcomes during the sporting events, considerably growing the number of betting opportunities.

What Are the Emerging Segments in the Sports Betting Market?
The sports betting market covered in this report is segmented -

1) By Type: Live/In-Play, Fixed Odd Betting, Exchange Betting, Daily Fantasy, Spread Betting, Pari-Mutuel, Other Types
2) By Sports Type: Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, E-Sports, American Football, Other Sports Types
3) By Platform: Online, Offline

Subsegments:
1) By Live/In-Play Betting: Real-time betting during events, In-game betting options
2) By Fixed Odd Betting: Traditional betting with set odds, Pre-match betting on various outcomes
3) By Exchange Betting: Peer-to-peer betting platforms, Betting exchanges where users set their own odds
4) By Daily Fantasy Sports (DFS): Single-day contests, Season-long fantasy leagues
5) By Spread Betting: Betting against a spread or margin, Types include point spread and total points betting
6) By Pari-Mutuel Betting: Pool betting where payouts depend on the total amount wagered, Commonly used in horse racing
7) By Other Types: Proposition (Prop) Betting, Accumulator Betting, Teaser Betting, E-sports Betting

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Who Are the Global Leaders in the Sports Betting Market?
Major companies operating in the sports betting market include Flutter Entertainment plc, Bet365 Group, Entain PLS, Caesars Entertainment, Kindred Group plc, Churchill Downs Incorporated, DraftKings Inc., Betsson AB, 888 Holdings, IGT, Dream11, 1xBet, 22bet, PureWin, 20Bet, Sattamatka5com, Go Winning, Wozo Gaming, FDJ - La Francaise des Jeux, Betclic Everest Group, Royal Panda, Lapalingo, Bet3000, Bayes Esports, Mail.ru Games, Lottohelden, FCwetten, Sazka, Synot Tip, Tipsport, winline.ru, FanDuel Sportsbook, BetMGM, Barstool Sportsbook, PointsBet, BetRivers, FOX Bet, Sporttrade Inc, SuperDraft Inc, BetWarrior, Bplay, William Hill, LSports Data, Mostbet, Bettilt, Shangri La Live, Parimatch, NetBet, Unibet.

Which are the Top Profitable Regional Markets for the Sports Betting Industry?
Western Europe was the largest region in the sports betting market in 2024. The regions covered in the sports betting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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The Business Research Company provides in-depth research and insights through a vast collection of 15,000+ reports spanning 27 industries and over 60 geographies. Backed by 1,500,000 datasets, extensive secondary research, and expert insights from industry leaders, we equip you with the knowledge needed to stay ahead in the market.

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