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Rising Popularity Of Artificial Intelligence In The SaaS Market Industry Trends Gaining Momentum in the Global Software as a service (SaaS) Market

07-17-2025 06:55 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Software as a service (SaaS) Market

Software as a service (SaaS) Market

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Software as a service (SaaS) Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The dimension of the software as a service (SaaS) market has been experiencing consistent expansion in the past few years. The market, which was valued at $243.02 billion in 2024, is predicted to increase to $253.58 billion in 2025, registering a compound annual growth rate (CAGR) of 4.3%. The growth observed in the historic period can be credited to factors such as an increase in internet usage, technological advancements, efforts to decrease IT infrastructure expenditure, governmental initiatives, and the increasing prevalence of e-commerce.

Software as a service (SaaS) Market Size Forecast: What's the Projected Valuation by 2029?
The market for Software as a Service (SaaS) is poised for significant increases in the coming years, expecting to reach $308.37 billion by 2029 with a CAGR of 5.0%. Several factors are contributing to this rise, including the integration of IoT technology, the onset of the COVID-19 pandemic, and the proliferation of smart cities. The forecast period also predicts some key trends such as the utilization of AI to optimize personalization, speed, and security, the adoption of white label SaaS, and offering bespoke solutions to attract customers. Enhanced, centralized analytical frameworks to expedite processes, along with embracing mobile-optimized platforms, are also forecasted to be prominent trends.

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What Are the Drivers Transforming the Software as a service (SaaS) Market?
The forecasted fluctuations in business dynamics on the market are projected to favour the software as a service (SaaS) market, as these cloud-based solutions assist businesses in adapting to evolving conditions. Such fluctuating market conditions encompass economic instability, increased competitiveness, the growing use of mobile technology, variable regulations, internet usage, and applications. These varying conditions, along with the rising number of infrastructures and network establishments, have coerced organizations into seeking flexible and scalable solutions like SaaS and other cloud-enabled services to manage their operations in an economical and efficient manner. These factors have also led companies to outsource applications and opt for cloud computing services, like SaaS, to decrease the economic weight of infrastructure. Businesses that employ services from a third-party supplier are more likely to achieve improved performance, compliance, and customer satisfaction at a lower cost. For instance, Sony Communications focuses on delivering cutting-edge products and superior customer experiences using automation and SaaS solutions from Infosys. Infosys has assisted Sony in gaining customer loyalty and outperforming their competition by offering strong IT solutions and innovative design thinking at a reduced cost, giving Sony a competitive advantage in the software as a service (SaaS) market.

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What Long-Term Trends Will Define the Future of the Software as a service (SaaS) Market?
The incorporation of artificial intelligence is becoming increasingly popular in the SaaS industry. Artificial Intelligence, a computer science specialty, concentrates on mimicking human intelligence through machine processes. AI's role in SaaS allows organizations to continuously update with the most recent data, enhance user experience via predictive analytics, automate sectors previously necessitating manual tasks, and customize user interface elements. For instance, Oracle, a significant entity in the SaaS industry, leverages AI and machine learning to surpass Salesforce in SaaS. This suggests that AI and machine learning will be key differentiators in the expansion of the SaaS market.

Which Segments in the Software as a service (SaaS) Market Offer the Most Profit Potential?
The software as a service (SaaS) market covered in this report is segmented -

1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM)
2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud
3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises
4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users

Subsegments:
1) By Customer Relationship Management (Crm): Sales Automation Tools, Customer Support And Service Management, Marketing Automation And Analytics
2) By Enterprise Resource Planning (Erp): Financial Management Solutions, Procurement And Sourcing, Project Management
3) By Human Resource Management (Hrm): Recruitment And Talent Acquisition Systems, Employee Onboarding And Training Solutions, Payroll And Benefits Administration
4) By Manufacturing And Operations: Manufacturing Execution Systems (Mes), Production Planning And Scheduling Software, Quality Management Systems (Qms)
5) By Supply Chain Management (Scm): Inventory Management And Order Fulfillment, Supplier Relationship Management, Demand Forecasting And Planning Tools

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Which Firms Dominate the Software as a service (SaaS) Market by Market Share and Revenue in 2025?
Major companies operating in the software as a service (SaaS) market include Microsoft Corporation, Salesforce.com Inc., Oracle Corporation, Automatic Data Processing Inc., Alphabet Inc., Adobe Inc., Amazon.com Inc., Cisco Systems Inc., ServiceNow Inc., Shopify Inc., Alibaba, Tencent, Kingsoft Corporation, UCloud Information Technology, Fujitsu Ltd., Toshiba Corporation, Hitachi Ltd., KDDI Corporation, Nippon Telegraph and Telephone Corporation, Infosys Technologies Ltd., Tata Consultancy Services, Zenith Infotech Limited, DigitalOcean Inc., Wipro Ltd., NetApp India Pvt. Ltd., SAVVIS Australia Pty Ltd, Computacenter, Sage, Commerce Decisions, Mimecast, Wise, GoCardless, Sequel, Triptease, Duffel, MeTail, SKB Kontur, Softline, Tensor, Mango Telecom, Rostelecom, Neuron Soundware, Manta, IP Fabric, 1C BItrix, TOTVS S.A, Beedoo Edtech, Tiendanube, Vates, Glamit, GOintegro, CodeLab, Kitopi, LMKR, Dimension Data, T-Systems South Africa (TSSA), Kobo360, Teraco Data Environments, Main Data Nigeria Limited, accenture* PLC

Which Regions Offer the Highest Growth Potential in the Software as a service (SaaS) Market?
North America was the largest region in the Software as a Service (SaaS) market in 2024. Western Europe was the second largest region in the global Software as a Service (SaaS) market share. The regions covered in the software as a service (SaaS) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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This Report Supports:
1. Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2. Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3. Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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