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Comprehensive 2025 Data Masking Market Overview: Trends, Forecasts, and Growth Drivers
Data Masking
What Is the Expected CAGR for the Data Masking Market Through 2025?
The market size for data masking has experienced swift growth over the recent years. The value, currently standing at $1.05 billion in 2024, is forecasted to escalate to $1.23 billion in 2025, marking an impressive compound annual growth rate (CAGR) of 17.2%. The remarkable increase during the historic period can be associated with a surge in disposable incomes, enhanced utilization of cybersecurity solutions, increased occurrences of data breaches, a spike in the acceptance of cloud-based platforms, and the amplification in the volume of delicate enterprise data.
What's the Projected Size of the Global Data Masking Market by 2029?
In the upcoming years, the market size of data masking is predicted to experience a swift expansion, reaching a worth of $2.3 billion in 2029 with a compound annual growth rate (CAGR) of 17.0%. The surge during the outlook period is a result of factors such as the growing intricacy in data integration, a heightened demand for data privacy solutions, an uptick in connected devices, escalating volumes of organizational data, and increasing need for secure data management. The key emerging market trends for the prediction period encompass technological evolution, the rise of artificial intelligence and machine learning, improvement in masking tools, a shift to centralized data governance frameworks, and cloud-native data masking solutions.
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Top Growth Drivers in the Data Masking Industry: What's Accelerating the Market?
Increasing threats to cybersecurity are set to fuel the expansion of the data masking market. Digital systems, networks, or data targeted by unauthorized access, disruption, or malicious actions constitute cybersecurity threats. The prevalence of these threats is growing due to the widespread digitalization of services, subsequently broadening the attack landscape for cybercriminals to exploit vulnerabilities. Data masking serves as an efficacious countermeasure against these threats by transforming sensitive data into an unreadable format for unauthorized users, while retaining its usability for purposes such as testing, development, and analytics. For example, per the Department of Defence Australia, a government organization based in Australia, there were over 94,000 cybercrime reports received by the Australian Cyber Security Centre in the fiscal year 2022-2023. This was a hefty 23% upsurge from the preceding year, 2021-22. This growth in cybersecurity threats is, therefore, propelling the expansion of the data masking market.
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What Trends Will Shape the Data Masking Market Through 2029 and Beyond?
Leading firms in the data masking market are concentrating on the development of innovative strategies, such as data masking and tokenization, to bolster data security and safeguard classified information across cloud and on-site settings. Data masking and tokenization are methods used to secure delicate information by substituting authentic data with fabricated values or harmless tokens. This ensures safety and conformity without endangering the practicality of the data. For example, in July 2023, Fortanix Inc., a software company based in the US, unveiled a novel data masking and tokenization solution as a SaaS offering. This was created on its data safety management platform and supported by confidential computing technology. This solution allows businesses to secure sensitive data across various cloud and hybrid environments without necessitating on-site infrastructure. It merges effortlessly with Fortanix's Data Security Manager, offering central control and automation.
What Are the Main Segments in the Data Masking Market?
The data masking market covered in this report is segmented -
1) By Type: Static, Dynamic
2) By Component: Software, Services
3) By Deployment: Cloud, On-Premise
4) By Enterprise Size: Large Enterprise, Small And Medium Enterprise
5) By End-User Industry: Banking, Financial Services, And Insurance, Healthcare, Information Technology And Telecom, Retail, Government And Defense, Manufacturing, Media And Entertainment, Other End-User Industries
Subsegments:
1) By Static: Data Encryption, Substitution, Shuffling, Nulling, Masking
2) By Dynamic: Real-Time Data Masking, On-Demand Data Masking, User-Based Data Masking
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Which Top Companies are Driving Growth in the Data Masking Market?
Major companies operating in the data masking market are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Oracle Corporation, Broadcom Inc., Salesforce Inc., OpenText Corporation, Informatica Inc., Imperva Inc., Delphix Corp., Solix Technologies Inc., Immuta Inc., K2view Ltd., PKWARE Inc., ARCAD Software Corporation, Tonic.ai Inc., Camouflage Technology LLP, SecuPi Ltd., Synapse Spyglass MTG Inc., Innovative Routines International Inc., JISA Softech Pvt. Ltd., Metomic Ltd., NYMIZ SOFTWARE COMPANY S.L, DataSunrise Inc.
Which Regions Will Dominate the Data Masking Market Through 2029?
North America was the largest region in the data masking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data masking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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