Steady Expansion Forecast for Humectants Market, Projected to Reach $45.81 Billion by 2029

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Humectants Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for humectants has seen substantial growth in the past few years. It is expected to jump from $30.6 billion in 2024 to $32.74 billion in 2025, representing a compound annual growth rate (CAGR) of 7.0%. Factors contributing to this growth during the historic period include the expansion of the food and beverage sector, increased use in pharmaceutical applications, a higher incidence of dry and sensitive skin conditions, beneficial characteristics in food, and a rising demand in the agriculture industry.

Humectants Market Size Forecast: What's the Projected Valuation by 2029?
In the proceeding years, the humectants market is set to witness significant growth, reaching "$45.81 billion by 2029 with a compound annual growth rate (CAGR) of 8.8%. Factors contributing to the growth during the forecast period include the burgeoning clean beauty trend, the surge in e-commerce platforms, the demand for functional foods and nutraceuticals, the investment in healthcare R&D, and the critical issue of worldwide water scarcity. Key trends during the forecast period involve packaging innovations, personal care product customization, progress in biotechnology, cross-sector collaboration, and formulation innovation.

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What Are the Drivers Transforming the Humectants Market?
The growing demand for beauty products is predicted to stimulate the expansion of the humectants market. Cosmetics, which have the ability to enhance or change one's look, often contain humectant, a common moisturizing ingredient used in items such as lotions and shampoos. This ingredient draws moisture from the surrounding air into the outer layer of the skin. Therefore, as the demand for such beauty products rises, so does the market for humectants. For example, a report by the US-based International Trade Administration, which supports the export of nonagricultural goods and services from the U.S., revealed in July 2022 that in 2021, the Canadian beauty product market generated approximately USD 1.24 billion. It is anticipated to see an annual increase of 1.45%, elevating earnings to USD 1.8 billion by 2024. Thus, the growing appeal of cosmetics is a key factor driving the expansion of the humectants sector.

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What Long-Term Trends Will Define the Future of the Humectants Market?
Companies in the humectants market are focusing on new formulations to meet natural and allergen-free product demands. In 2022, UK-based Nexus Ingredient launched MoistPlus Syrup, a cassava root-based humectant free from gluten, dairy, and allergens. It offers benefits such as improved shelf life, humidity control, and clean labeling.

Which Segments in the Humectants Market Offer the Most Profit Potential?
The humectants market covered in this report is segmented -

1) By Product: Sugar Alcohol, Alpha Hydroxy Acid, Glycols, Other Products
2) By Source: Synthetic, Natural
3) By Application: Food And Beverages, Oral And Personal Care, Pharmaceuticals, Animal Feed, Paint And Coating, Pesticides, Other Application

Subsegments:
1) By Sugar Alcohol: Glycerin, Sorbitol, Xylitol
2) By Alpha Hydroxy Acid: Lactic Acid, Glycolic Acid, Citric Acid
3) By Glycols: Propylene Glycol, Ethylene Glycol
4) By Other Products: Urea, Honey, Aloe Vera Extract

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Which Firms Dominate the Humectants Market by Market Share and Revenue in 2025?
Major companies operating in the humectants market include Ashland Global Holdings Inc., Barentz International BV, Brenntag SE, Cargill Incorporated, DuPont Tate & Lyle Bio Products Company LLC, Ingredion Incorporated, Corbion N.V, The Lubrizol Corporation, Vantage Specialty Chemicals Inc., VMP Chemiekontor GmbH, Lipo Chemicals Inc., Ederma Pharma India Private Limited., 5M Biotech India, Roquette Frères Ltd., Xena International Inc., Archer Daniels Midland Company, BASF SE, DuPont de Nemours Inc., Croda International plc, Wacker Chemie AG, Akzo Nobel N.V., Clariant AG, Eastman Chemical Company, Solvay S.A., Evonik Industries AG, PPG Industries Inc., Stepan Company, Huntsman Corporation, Glanbia plc, Galaxy Surfactants Ltd.

Which Regions Offer the Highest Growth Potential in the Humectants Market?
North America was the largest region in the humectants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global humectants market during the forecast period. The regions covered in the humectants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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