Printed Signage Market Soars With Retail Industry's Emphasis On Advertising: Critical Driver Shaping the Printed Signage Market in 2025

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Printed Signage Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In the past years, the printed signage market has experienced a slight increase in size. It's expected to enlarge from $36.82 billion in 2024 to $37.46 billion in 2025, advancing at a compound annual growth rate (CAGR) of 1.7%. Factors contributing to growth during the historical period include the need for conventional advertising, point-of-sale and retail displays, event marketing and sponsorship, corporate branding requirements, directional signage, and informational signage.

Printed Signage Market Size Forecast: What's the Projected Valuation by 2029?
The market for printed signage is projected to experience consistent expansion in the coming years. It is predicted to reach ""$42.43 billion in 2029 with a compound annual growth rate (CAGR) of 3.2%. This growth during the projected period can be linked to factors such as customised and personalised trends, promotion through e-commerce and online retail, adoption of sustainable and environmentally friendly methods, incorporation of digital technologies, branding of events, and immersive marketing. Significant trends expected in this period involve the venture into 3D printing for signage, incorporating augmented reality (AR) in the creation of signage designs, emphasizing indoor air quality when choosing signage materials, a rise in the demand for wayfinding signage, and the use of artificial intelligence (AI) for optimizing content.

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What Are the Drivers Transforming the Printed Signage Market?
The printed signage market is forecasted to expand due to the escalating emphasis on advertising within the retail sector. Essentially, the retail sector comprises all businesses that deliver goods and services to end consumers, with advertising being the medium of choice to promote these offerings and generating sales. Printed signage, a popular and effective marketing medium in the retail industry, facilitates retailers to project their brand's message, spotlight goods or promotional offers and create an inviting shopping ambiance. To exemplify, Amazon, a leading ecommerce establishment based in the United States, reported that its advertising and promotional expenses towards marketing its goods and services in 2021, 2022, and 2023 were accounted for as and when they were incurred, amounting to $16.9 billion, $20.6 billion, and $20.3 billion, respectively. Hence, the amplified focus on advertising within the retail arena is stimulating growth in the printed signage market.

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What Long-Term Trends Will Define the Future of the Printed Signage Market?
New product launches are reshaping the printed signage market. In September 2024, Japan-based Seiko Epson Corporation introduced the SureColor SC-S9100, a 64-inch signage printer. With a 9% productivity increase over its predecessor and features like a PrecisionCore Micro TFP printhead, it supports applications such as billboards, wraps, and retail displays while enabling remote monitoring via Epson's cloud-based tools.

Which Segments in the Printed Signage Market Offer the Most Profit Potential?
The printed signage market covered in this report is segmented -

1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types
2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies
3) By Application: Indoor, Outdoor
4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals

Subsegments:
1) By Banner And Backdrop: Indoor Banners, Outdoor Banners, Event Backdrops
2) By Corporate Graphics: Office Branding, Corporate Event Signage, Conference Room Graphics
3) By Exhibitions: Trade Show Booths, Exhibition Stands, Product Displays
4) By Trade Shows: Booth Signage, Interactive Displays, Information Kiosks
5) By Backlit Displays: Lightbox Signage, LED Backlit Displays, Fabric Backlit Displays
6) By Point Of Purchase Display: Countertop Displays, Shelf Talkers, Floor Stands
7) By Billboards: Static Billboards, Digital Billboards, Mobile Billboards
8) By Other Types: Window Graphics, Vehicle Wraps, Wall Murals

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Which Firms Dominate the Printed Signage Market by Market Share and Revenue in 2025?
Major companies operating in the printed signage market include Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, RGLA Solutions Inc., Mactac LLC, Accel Group, AJ Printing & Graphics, Daybrazil SA, Design Communications Ltd., Crawford Industries L.L.C., Neenah Inc., RJ Courtney LLC, Midwest Sign & Screen Printing Supply Co., Fastsigns International Inc., Sabre Digital Creative, NPS Holdings, The Sign Authority Inc., Vista Print

Which Regions Offer the Highest Growth Potential in the Printed Signage Market?
North America was the largest region in the printed signage market in 2024. The regions covered in the printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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