Press release
Global Hair Styling Market to Reach USD 33.6 B by 2030 at 5.1% CAGR
Hair Styling Products Market
A new industry report reveals that the global Hair Styling Products market was valued at USD 23.73 billion in 2023 and is projected to reach USD 33.64 billion by 2030, expanding at a 5.11% compound annual growth rate from 2024 to 2030 . This surge is powered by rising grooming awareness, rapid innovation in organic and multifunctional products, and dynamic fashion trends shaped by social media.
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◉ Market Dynamics & Growth Drivers
2023 market size: USD 23.73 B → 2030 forecast: USD 33.64 B (5.11% CAGR)
Alternative estimates suggest USD 27.3 B → USD 43.05 B by 2030, growing at 6.7% CAGR
Key drivers include broader male grooming usage of gels, waxes, clays; demand for organic, clean-label formulations; and influencer-driven purchases
◉ Competitive Landscape
Industry leaders-Procter & Gamble, L'Oréal, Unilever, Shiseido, Kao, Henkel, Revlon-are competing through product innovation, celebrity/influencer partnerships, and variants tailored to specific hair types
◉ Demand by Region
Asia-Pacific holds the largest share (~31-33%) and is the fastest-growing region, powered by urbanization and social media trends
North America, led by the U.S., accounts for ~20-32% of revenue, driven by premium product adoption and salon culture
Europe shows steady mid-single-digit CAGR growth, often pioneering clean-label and premium offerings
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◉ Country-Level Insights
Opportunity Growth in Vietnam
Vietnam's expanding middle class and e‐commerce boom are increasing demand for gels and mousses, especially among urban youth.
Trends Growth in Thailand
Thai consumers are drawn to multifunctional and natural-ingredient products promoted by influencers; men's hair waxes are especially rising.
Consolidation Growth in Japan
Major brands (e.g., Shiseido, Kao) are releasing targeted styling products like pomades and sprays with advanced heat protection and unique fragrances.
Updation in South Korea
South Korea emphasizes K-beauty-style eco-styling products; Korean brands deliver tailored pomades, creams, and mousses aligned with precise performance needs.
Benchmarking Innovation in Singapore
Singapore reconnects to sustainability trends in haircare; retailers and brands experiment with refillable formats and biodegradable packaging-supported by local consumer demand
Consolidation Trends in the U.S.
U.S. brands like P&G, L'Oréal continue expanding via influencer-led limited editions and salon-exclusive lines; the men's styling gel and clay segments are driving growth.
Growth in China
China achieves fastest growth in APAC (~6.8-7%), led by urban millennials purchasing through e-commerce and social commerce platforms .
Opportunity & Compliance in Europe
European consumers seek clean, plant-based styling products and recycled packaging; brands are launching salon-grade yet eco-certified options
To learn more about the findings of this research, please check:https://www.maximizemarketresearch.com/market-report/global-hair-styling-products-market/23490/
◉ Hair Styling Products Market Segment Analysis:
by Product Type
Hair gel
Hair spray
Styling Creams & Waxes
Hair Mousse
Other
by Gender
Male
Female
by Distribution Channel
Wholesaler/Distributor
Supermarket/Hypermarket
Convenience Store
Specialty Store and Online Store
◉ Mergers & Acquisitions Highlights
In 2020, KKR acquired a 60% stake in Wella (Coty's Professional & Retail division), and Wella then acquired eco-haircare brand Briogeo in 2022
Expansion through partnerships continues: for example, Function of Beauty launched styling sprays and mousses at Target in early 2023
◉ Key Recent Developments
Plant-based and clean-beauty styling products are accelerating; over 28% CAGR in eco‐formulation lines
Smart packaging, refillable systems, and limited-edition celebrity/influencer collaborations are gaining traction .
Social commerce influence continues to surge-short-form video and unboxing content remain major drivers of styling trends .
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◉About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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