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Japarcana Launches Global Platform Showcasing Authentic Imabari Towels from Japan

07-16-2025 12:58 PM CET | Fashion, Lifestyle, Trends

Press release from: JAPARCANA

Japarcana shares the heritage of Imabari towels - timeless, sustainable, and beautifully made in Japan.

Japarcana shares the heritage of Imabari towels - timeless, sustainable, and beautifully made in Japan.

Imabari City, Ehime Prefecture, Japan - July 16, 2025 - Japarcana, a Japan-based lifestyle brand dedicated to timeless craftsmanship, is helping international customers rediscover the unmatched quality of authentic Imabari towels. By working directly with artisans in Imabari City-Japan's towel capital-the brand offers premium textiles that blend traditional techniques with modern, minimalist design.

Imabari towels are known for their softness, durability, and water absorbency, produced under strict quality control standards that have made the region world-renowned for over a century. Japarcana introduces these carefully made towels to global customers while embracing core Japanese values such as mottainai (waste-consciousness) and minimalism in both product design and packaging.

"We believe there's value in simple things made exceptionally well," says Yoshi, founder of Japarcana. "Each towel reflects not just quality, but cultural care - something we're proud to share with customers around the world."

Japarcana's offerings include towels suitable for home, spa, wellness, hospitality, and boutique retail. The website is available in English, and international orders are welcomed via:

https://towel.japarcana.com

JAPARCANA
2010-2, Namikata, Imabari-shi, Ehime, Japan
Yoshiharu Shiozawa
info@japarcana.com

Japarcana Inc. is a Japanese brand introducing authentic Imabari towels to global markets. Through direct collaboration with artisans in Ehime Prefecture, the brand celebrates craftsmanship, sustainability, and cultural heritage. Japarcana supports thoughtful living through quality essentials made to last.

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