Out-of-Home Advertising: A Leading Driver Behind Urban Expansion Fuels Out-Of-Home Advertising Market Growth Market Expansion in 2025

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How Large Will the Out-of-Home Advertising Market Size By 2025?
The size of the out-of-home advertising market has experienced substantial growth over the recent years. The market is projected to expand from $33.9 billion in 2024 to $35.79 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%. Factors contributing to this progress in the historical period include accelerated economic expansion in emerging markets, the surge of globalization, an increase in transit advertising, and brisk technological advancement.

How Big Is the Out-of-Home Advertising Market Size Expected to Grow by 2029?
Predictions anticipate stable expansion in the out-of-home advertising market size over the next few years, culminating in a value of $43.15 billion by 2029 with a compound annual growth rate (CAGR) of 4.8%. This projected growth during the forecast period can be linked to increased urbanization, the rise in programmatic digital display advertisements, amplified government expenditure on out-of-home advertising, and the surge in digital out-of-home advertising. Key trends to watch during the forecast period are investments in digital platforms to boost viewer engagement, provision of interactive advertisements, the potential application of artificial intelligence in advertising, and the expansion of mobile-integrated advertising to heighten customer interaction and seize opportunities presented by digital transformation in the media industry.

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Which Key Market Drivers Powering Out-of-Home Advertising Market Expansion and Growth?
The growth of the out-of-home advertising market is propelled by the swell of urban population. Urban city density heightens traffic congestion and extends waiting times. As per the INRIX 2020 Global Traffic Scorecard, London eclipses all other UK cities in terms of traffic congestion, for instance. Moreover, based on the December 2022 report by the United Nations Conference on Trade and Development from Switzerland, the proportion of city dwellers is projected to reach 56.5 percent in 2021. The urban populace tends to represent a loftier percentage in developed countries (79.5 percent in 2021) relative to developing ones (51.8 percent). As highlighted by the UN World Urbanization Prospects revision, the city inhabitants globally are envisaged to soar to 68% by 2050. The three countries where most of this urban expansion is expected are India, China, and Nigeria. The projected urban population figures for these nations by 2050, are 416 million, 255 million, and 189 million respectively. This rapid urbanization in both developed and undeveloped countries, leading to accumulating traffic congestion, is accelerating the growth of the out-of-home advertising market.

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Which Fast-Growing Trends Are Poised to Disrupt the Out-of-Home Advertising Market?
Businesses are increasingly adopting artificial intelligence for product promotion. The key utilities and advantages of AI in digital out-of-home advertising are manifested in its ability to manage and drive data-oriented campaigns. For example, McDonald's exploited data such as weather and time to prompt consumers to purchase ice cream sundaes when it was hot, while Coca-Cola advertised smart water when temperatures rose above 21 degrees. Similarly, Virgin Trains leveraged real-time traffic data to demonstrate to drivers how they could have saved time by using the train. As a result, AI and automation present opportunities to enhance and creatively modify ads in response to data trends.

What Are the Emerging Segments in the Out-of-Home Advertising Market?
The out-of-home advertising market covered in this report is segmented -

1) By Type: Billboard, Street Furniture, Transit, Other Types
2) By Platform: Static, Digital
3) By End User: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others

Subsegments:
1) By Billboard: Digital Billboards, Static Billboards, Mobile Billboards
2) By Street Furniture: Bus Shelters, Kiosks, Benches
3) By Transit: Airport Advertising, Bus And Train Wraps, Taxi And Rideshare Advertising
4) By Other Types: Digital Place-Based Media, Arena And Stadium Advertising, Cinema Advertising

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Who Are the Global Leaders in the Out-of-Home Advertising Market?
Major companies operating in the out-of-home advertising market include JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, OUTFRONT Media Inc, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor Ltd, Eye Media LLC, Wall Gmbh, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, Blowup Media Gmbh, Externa Spa, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Adboard Media, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc, Intersection Media Holdings, Inc, Pattison Outdoor Advertising Limited Partnership, Newad Media Inc, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor

Which are the Top Profitable Regional Markets for the Out-of-Home Advertising Industry?
Asia-Pacific was the largest region in the out-of-home advertising market in 2024. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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