Marketing Research And Analysis Services Market Expected to Achieve 4.2% CAGR by 2029: Growth Forecast Insights

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What Will the Marketing Research And Analysis Services Industry Market Size Be by 2025?
The market for marketing research and analysis services has seen consistent expansion in recent years. It's estimated to increase from $81.32 billion in 2024 to $84.37 billion in 2025 with a compound annual growth rate (CAGR) of 3.7%. The past growth can be traced back to factors like elevated levels of research and development (R&D) funding, robust economic development in budding markets, a rise in internet connectivity, enhanced usage of big data and swift urbanization.

What's the Long-Term Growth Forecast for the Marketing Research And Analysis Services Market Size Through 2029?
Consistent expansion is anticipated in the marketing research and analysis services market, projected to reach a value of $99.44 billion by 2029. This growth, representing a compound annual growth rate (CAGR) of 4.2%, can be credited to factors such as amplified digitalization, the rise of data-driven enterprises, an enhanced emphasis on customer satisfaction, as well as an increased necessity for sampling. The forecast period is expected to be marked by trends like the incorporation of artificial intelligence for effectual, precise, and affordable data gathering, the application of nimble market research methodologies, investments into virtual reality technology, creativity in sophisticated sampling methods and techniques. Furthermore, engagement in micro surveys for swift, in-the-moment insights, longitudinal research undertakings, the focus on social listening, and the adoption of blockchain to boost participant numbers, improve quality while addressing privacy issues are also anticipated to influence this significant growth.

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What Are the Key Growth Drivers Fueling the Marketing Research And Analysis Services Market Expansion?
Firms spanning across several sectors are focusing on augmenting their profits and broadening their customer demographics by accentuating on consumer contentment. This is expected to significantly stimulate the growth of the marketing research and analysis services sector in the approaching years. Enhanced customer satisfaction results in higher income and profitability, coupled with improved customer retention rates. Marketing research and analysis play crucial roles in helping businesses accomplish such objectives. For instance, such research allows companies to comprehend their precise target demographics, pinpoint their primary competitors, monitor customer contentment across numerous platforms, identify potential areas for business improvement, and evolve business strategies to boost the performance of the company.

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What Are the Key Trends Driving Marketing Research And Analysis Services Market Growth?
Artificial intelligence is emerging as a prominent trend in the field of market research and analysis services. The escalating use of the internet is compelling enterprises to offer their products in the digital space. Before making purchases, customers often turn to reviews, consumer surveys, and questionnaires. The entrance of artificial intelligence simplifies the process of field engagement needed for these operations. Tools like Google Home, Amazon's Echo, and other chatbots represent this rising wave of AI in market analysis. AI is making a significant contribution to market analysis growth by doing away with conventional research methods like surveys and qualitative research. Additionally, it is forecasted that data scientists will hold critical positions in businesses, extracting essential insights on consumer behavior trends using AI tools and social media platforms. Therefore, artificial intelligence's popularity is expected to surge in the market research and analysis services sector.

How Is the Marketing Research And Analysis Services Market Segmented?
The marketing research and analysis services market covered in this report is segmented -

1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries

Subsegments:
1) By Quantitative Research: Surveys And Questionnaires, Online Polls And Web-Based Research, Statistical Analysis And Data Mining
2) By Qualitative Research: Focus Groups And In-Depth Interviews, Ethnographic Studies And Observations, Content Analysis And Thematic Analysis

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Which Companies Are Leading the Charge in Marketing Research And Analysis Services Market Innovation?
Major companies operating in the marketing research and analysis services market include Gartner, Inc, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

Which Regions Are Leading the Global Marketing Research And Analysis Services Market in Revenue?
North America was the largest region in the marketing research and analysis services market in 2024. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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