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Elevated Investments In Data Analytics For Personalization And Customer Satisfaction Drive Growth In The Big Data And Analytics Market: Critical Driver Shaping the Big Data and Analytics Market in 2025

07-14-2025 03:06 PM CET | IT, New Media & Software

Press release from: The Business Research Company

Big Data and Analytics Market

Big Data and Analytics Market

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What Will the Big Data and Analytics Industry Market Size Be by 2025?
In the past few years, the market size of big data and analytics has experienced significant expansion. The prediction is that it will rise from $115.98 billion in 2024 to $131.4 billion in 2025, with a compound annual growth rate (CAGR) of 13.3%. Factors contributing to this growth during the historic period comprise of robust economic development in rising markets, enhanced internet accessibility, government schemes in developing economies, the proliferation of e-commerce, and the widened prevalence of mobile devices.

What's the Long-Term Growth Forecast for the Big Data and Analytics Market Size Through 2029?
Anticipated acceleration in the growth of the big data and analytics market size is expected in the coming years with an estimated value of $226.31 billion by 2029 at a 14.6% compound annual growth rate (CAGR). Factors contributing to this projected growth within the forecast period include the rise of smart cities, growing Internet of Things (IoT), favorable government policies, increased internet accessibility, the uptake of 5g networks and the impact of the COVID-19 pandemic. Key trends for this period encompass the integration of Artificial Intelligence (AI) to enhance efficiency and provide superior business insights, offering cost-effective solutions such as big data as a service to decrease initial expenses for organizations, establishing partnerships with research institutions and major companies for creating innovative and effective technologies, investing in edge computing solutions for faster processing, heightened security, scalability, and reliability, offering hybrid cloud solutions for improved data management and scalability, utilizing xops solutions for increased reliability and repeatability while minimizing technology duplication, investing in blockchain platforms for improved data quality, data security and fraud prevention, and supporting new startups in the big data analytics field.

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What Are the Key Growth Drivers Fueling the Big Data and Analytics Market Expansion?
The rise in investments in corporate intelligence and data analysis tools by prominent businesses, along with their adoption of variety of analytical methods to address their business needs and tailor their products and services according to the customer's desires, bolsters the expansion of the big data and analytics market. For instance, major retailer Costco collects data on customer purchases to offer tailored services. Utilising analytics software, they were able to alert customers who had purchased stone fruits about potential contamination rather than sending a generic message to all customers. This escalating requirement for tailored products and services to meet customer needs drives businesses to increase their investment in data analytics tools, thereby enhancing the demand for the big data and analytics market.

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What Are the Key Trends Driving Big Data and Analytics Market Growth?
The popularity of agile processes in software development, coupled with the emergence of cutting-edge technologies, has seen it widely embraced within the innovation sector. A handful of progressive organizations use an agile methodology to manage their data systems. This approach generally involves the creation and development of minimally viable products (MVPs) and features by cross-functional teams, followed by quick testing, optimization, and improvement. Agile approaches allow for mid-process adjustments, enhancing the final result to align better with client expectations. Data suggests that organizations adopting Agile methodologies have a 70% likelihood of being in the upper quartile for organizational health, indicating superior long-term performance vis-a-vis competitors. Such companies are noted for their customer focus, improved revenue growth, and higher levels of workforce engagement.

How Is the Big Data and Analytics Market Segmented?
The big data and analytics market covered in this report is segmented -

1) By Analytics Tools: Dashboard & Data Visualization, Self-Service Tools, Data Mining & Warehousing, Reporting , Other Analytics Tools
2) By Deployment Mode: On-Premise, Cloud
3) By Application: Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics , Transportation Analytics, Other Applications
4) By End Use Industry: BFSI, Retail, Manufacturing, IT and Telecom, Government, Healthcare, Utility, Other End Use Industries

Subsegments:
1) By Dashboard and Data Visualization: Business Intelligence Dashboards, Data Visualization Software, Interactive Reporting Tools
2) By Self-Service Tools: Self-Service Business Intelligence (BI) Tools, Data Discovery Tools, No-Code/Low-Code Analytics Platforms
3) By Data Mining and Warehousing: Data Mining Tools, Data Warehousing Solutions, ETL (Extract, Transform, Load) Tools
4) By Reporting: Automated Reporting Tools, Operational Reporting Solutions, Performance Management Reporting Tools
5) By Other Analytics Tools: Predictive Analytics Tools, Prescriptive Analytics Tools, Text Analytics Tools, Streaming Analytics Tools

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Which Companies Are Leading the Charge in Big Data and Analytics Market Innovation?
Major companies operating in the big data and analytics market include Microsoft, Oracle Corporation, SAP SE, Salesforce, SAS Institute Inc., Amazon Web Services, Cisco Systems, accenture* PLC, Plaxonic, Eoitek, Sam Technology, WakeData, Teradata, Keyrus, Orange Business Services, Claranet, InterSystems, Unity, Maxilect, Burning Buttons LLC, Exceed Team, Inostudio, Inventale, Hewlett Packard Enterprise, Data USA, Palantir Technologies Inc., Guavus Inc., Dell Inc., Splunk Inc., Cloudera Inc., International Business Machines Corporation (IBM), Fair Isaac Corporation, TIBCO Software Inc., QlikTech, Tableau Software, Indicum Technology, TAIL DMP, Precifica, WebRadar, Deep Data Science, PwC, Oracle Saudi Arabia, Experion Technologies, Clariba Consulting, Nice Software Solutions, Sigma Data Systems, Hyperlink InfoSystem, Orbitbeam, MobiDev, Microsoft Azure, Google Cloud Platform, Conversion Science, Elucidate

Which Regions Are Leading the Global Big Data and Analytics Market in Revenue?
Asia-Pacific was the largest region in the big data and analytics market in 2024. North America was the second largest region in the global big data and analytics market analysis. The regions covered in the big data and analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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