Press release
Global Sustainable Flexible Packaging Market Expected to Nearly Double to US$266 Billion by 2030 | Amcor Plc, Berry Global, Mondi Group
Sustainable Flexible Packaging Market
North America will see accelerated growth supported by legislation and ESG-conscious investments. Japan will grow at a moderate pace with a focus on quality and regulatory alignment. Meanwhile, Asia-Pacific will remain the dominant force due to population scale, industrial expansion, and proactive policy shifts.
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U.S. Sustainable Flexible Packaging Market Shows Accelerated Growth
As per our research analysis, the United States is emerging as one of the fastest-growing sustainable flexible packaging markets, driven by regulatory push and heightened consumer demand. In 2022, North America accounted for over 30% of the global market share.
The U.S. is seeing accelerated demand in sectors such as food & beverage, healthcare, and cosmetics. Regulatory actions like Extended Producer Responsibility (EPR) laws, plastic bag bans, and recycled content mandates are compelling companies to transition toward sustainable materials. The U.S. market is expected to grow at a CAGR of 4-5% through 2030, surpassing the global average. Brands are also leveraging sustainable packaging as a strategic tool for brand differentiation and premium product positioning.
Japan's Eco Packaging Strategy: A Regional Insight
As per our research analysis, Japan remains a steadily growing market for sustainable flexible packaging. Although its growth rate is slightly lower than that of North America, it remains strategically significant due to its advanced technology and policy-led sustainability culture.
Under the government's "Sound Material-Cycle Society" initiative, manufacturers are investing in recyclable and compostable packaging solutions. Mono-material packaging, low-barrier biofilms, and minimalist design formats are becoming mainstream. With a projected CAGR of 5-6% through 2030, Japan's market is set to benefit from advancements in circular economy infrastructure and consumer-driven innovation.
Asia-Pacific Leads Global Demand for Sustainable Flex-Pack Solutions
Globally, the Asia-Pacific (APAC) region leads the sustainable flexible packaging landscape, accounting for more than one-third of the market share. China dominates within the region, contributing to over 45% of APAC's total volume, driven by booming e-commerce and fast-moving consumer goods industries. India, South Korea, and Southeast Asia are also seeing strong uptake in sustainable packaging due to urbanization, environmental awareness, and digital commerce.
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Recent Mergers and Acquisitions
The market has witnessed significant M&A activity over the last quarter, aimed at scaling sustainability capabilities and expanding geographical reach.
➤ Berry Global acquires CMG Plastics (April 2025)-
This acquisition expands Berry's portfolio in personal care and food packaging, particularly in recyclable and post-consumer resin-based packaging.
➤ Amcor and Berry Global Announce Mega Merger (April 2025)-
A transformative all-stock transaction, this merger is expected to deliver cost synergies of $650 million and create a sustainability-focused packaging powerhouse.
➤ Capstone Packaging Reports Record M&A Trends (June 2025)-
Capstone's latest report highlights a surge in green-packaging-related acquisitions, with buyers seeking capabilities in digital printing, traceability, and smart packaging.
➤ Investments in Digital Product Passport Technologies (July 2025)-
Several players have invested in track-and-trace platforms to validate recycling claims and meet sustainability certifications in the EU and Asia.
These transactions underscore a strong industry push toward scalable, innovative, and circular sustainable packaging solutions.
Competitive Landscape: Market Leaders Pivot Toward Green Innovation
The competitive landscape is shaped by a mix of multinational corporations and specialized regional players focusing on material science, design innovation, and closed-loop systems. Key players include:
➤ Amcor Plc
➤ Berry Global
➤ Mondi Group
➤ Sealed Air Corporation
➤ Huhtamaki
➤ Constantia Flexibles
➤ ProAmpac
➤ WestRock
Strategies and Innovations:
➤ Product Portfolio Diversification: Emphasis on mono-material films, recyclable laminates, and compostable pouches.
➤ Collaborative R&D: Partnerships with research institutions to develop barrier-enhanced biofilms and intelligent packaging.
➤ Circular Partnerships: Integration with local recycling systems and participation in consortiums for material recovery.
➤ Global Expansion via M&A: Acquiring regional players with complementary green-tech capabilities.
For example, Constantia Flexibles, recently acquired by a private equity firm, is heavily investing in aluminum foil innovation and sustainable polymer films across Europe and Asia.
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Key Market Drivers and Emerging Opportunities
1. E-Commerce and D2C Fulfillment Growth
With the surge in online shopping, lightweight and durable flexible packaging is in high demand. Sustainable options like compostable mailers and recyclable pouches help brands reduce shipping costs while enhancing eco-credentials.
2. Stringent Environmental Regulations
Bans on single-use plastics and mandates for recycled content are compelling companies to adopt sustainable solutions. Governments worldwide are introducing EPR laws and incentives to support green transitions.
3. Changing Consumer Preferences
Eco-conscious consumers are influencing purchase decisions based on packaging sustainability. This behavioral shift is motivating brands to integrate green packaging across product lines.
4. Technology-Driven Innovation
Advancements in packaging technologies-such as smart packaging, barrier enhancements, and mono-material solutions-are unlocking new design and functionality opportunities.
5. Circular Economy Integration
Rising investments in waste collection, recycling infrastructure, and material recovery systems are fostering a more circular packaging economy.
Technology Spotlight: Innovation Driving Market Differentiation
➤ Smart Packaging Sensors: Battery-free sensing labels for freshness monitoring in perishables are gaining traction in cold-chain logistics.
➤ Mono-Material Films: These simplify recycling and reduce environmental impact while maintaining product protection.
➤ Digital Printing & Customization: Enables on-demand, waste-reducing packaging production aligned with personalization trends.
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