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Top Trends Transforming the Alternative Data Market Landscape in 2025: Strategic Collaborations And Acquisitions Driving Alternative Data Development
Alternative Data Market
What Will the Alternative Data Industry Market Size Be by 2025?
The market size for alternative data has seen remarkable growth over the past few years. It is forecasted to rise from $6.7 billion in 2024 to $9.66 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 44.1%. The surge during the historic period is largely a result of the expansion of e-commerce, substantial economic progress in emerging markets, heightened Internet accessibility, and an upsurge in mobile device availability.
What's the Long-Term Growth Forecast for the Alternative Data Market Size Through 2029?
The scale of the alternate data market is predicted to significantly expand over the forthcoming years. The market is anticipated to escalate to a valuation of $36.29 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 39.2%. Factors contributing to this growth during the projected period include the rising number of smart cities, enhanced internet accessibility, enlarged adoption of 5g networks, advantageous governmental schemes, and surging interest in stock trading. Key trends during this forecast period include assimilating Artificial Intelligence (AI), fostering tie-ups with research institutions and prominent firms, rolling out next-gen platforms, and channelizing investments into edge computing solutions.
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What Are the Key Growth Drivers Fueling the Alternative Data Market Expansion?
The anticipated rise in the use of 5G networks is projected to stimulate growth in the alternative data sector during the forecast period. These networks would foster the adoption of alternative data services and applications, paving the way for innovative use cases. 5G's amplified bandwidth capacity allows for the transmission of more data within a defined time, while its reduced latency ensures quicker data delivery. This enhanced coverage supports various network topologies, simplifying the communication of alternative data. An upsurge in data traffic, not just from mobile devices but also from devices equipped with the Internet-of-Things (IoT), is another expected consequence of widespread 5G adoption. For example, Ericsson, a Swedish networking and telecom firm, indicated in May 2024 that the global adoption of 5G networks is on the rise with nearly 300 networks deployed and around 40% of the population, excluding mainland China, having access to 5G by 2023's end. This figure is projected to hit 80% by 2029. Consequently, this will fuel the demand for alternative data.
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What Are the Key Trends Driving Alternative Data Market Growth?
Key players in the alternative data market are leveraging strategic partnerships to boost technology integration and broaden their market impact. The term strategic partnership is generally used to describe a cooperative relationship between two or more entities that pool their resources, knowledge, and efforts to accomplish mutual goals or targets. For instance, in May 2024, Exabel, an end-to-end platform based in Norway for arranging, analyzing, visualizing, and transforming alternative data, forged a partnership with Datos, a US-based company supplying anonymized, large-scale, privacy-compliant clickstream data. The partnership facilitated the incorporation of Datos's comprehensive clickstream dataset into Exabel's alternative data platform. This integration empowered investors with the ability to scrutinize consumer behavior via web traffic trends. As a result of this partnership, investment teams now have an improved capability to correlate web traffic data to essential company performance metrics, leading to actionable intelligence for more precise KPI forecasting and in-depth analysis.
How Is the Alternative Data Market Segmented?
The alternative data market covered in this report is segmented -
1) By Data Type: Credit And Debit card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Scraped Data, Web traffic, Other Data Type.
2) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics, Other Industries.
Subsegments:
1) By Credit And Debit Card Transactions: Consumer Spending Patterns, Retail Sales Insights
2) By Email Receipts: Purchase Confirmation Data, Consumer Behavior Analysis
3) By Geo-Location (Foot Traffic) Records: Store Visit Analytics, Location-Based Insights
4) By Mobile Application Usage: App Engagement Metrics, User Behavior Analysis
5) By Satellite And Weather Data: Crop Monitoring, Environmental Analysis
6) By Social And Sentiment Data: Social Media Trends, Brand Sentiment Analysis
7) By Web Scraped Data: Competitor Pricing, Product Availability
8) By Web Traffic: Visitor Analytics, Traffic Sources
9) By Other Data Types: Transactional Data, Industry-Specific Data
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Which Companies Are Leading the Charge in Alternative Data Market Innovation?
Major companies operating in the alternative data market include Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics,Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, accenture* Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, Preqin Ltd
Which Regions Are Leading the Global Alternative Data Market in Revenue?
North America was the largest region in the alternative data market in 2024. The regions covered in the alternative data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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