Press release
SYLVER'S DEBUT BOOK REVEALS MASSIVE INDUSTRY OVERSIGHT
Innovation Strategist Shares Shockingly Human Reason Why Progress Stalls
There is a flaw at the heart of traditional innovation strategy: it overlooks the human element. This oversight has only grown since 2020. The pandemic didn't just shake up business models-the rapid organizational changes caused by COVID led to increased burnout, disconnection, dehumanization and fractured trust, stalling progress in every industry.
Leading Through Free Fall is the guide leaders everywhere need to repair emotional rifts and rebuild organizational trust, one honest conversation at a time. This book is ideal for business leaders and innovation professionals navigating uncertain, complex or rapid organizational change.
It is already receiving early praise from educators and authors.
"A vital handbook for executives who need their teams to move faster, adapt smarter, then act with curiosity, confidence and courage," says Larry Keeley, author of Ten Types of Innovation.
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About Brianna Sylver
Brianna Sylver is an innovation strategist with over 20 years of experience, a global speaker, educator and the Founder of Sylver Consulting, a barrier-breaking firm working with Fortune 1000 companies at the intersection of market research, innovation and UX.
About Book
Leading Through Free Fall: How Innovators Turn Turbulence into Trust is a powerful new guide for navigating the human side of innovation. In this uncertain landscape, even the best strategies can unravel when fear, resistance, or misalignment take hold. Innovation strategist Brianna Sylver draws on 20+ years of experience helping Fortune 1000 companies face these moments head-on.
Through real-world stories and 17 practical tools, she leads readers through the three essential stages of change-Suiting Up, Free Fall, and Safe Landing. The result is a playbook for leading with clarity and empathy, even in the most unpredictable situations. For leaders facing stalled projects, fractured teams, or shifting priorities, this book offers a path forward-one rooted in trust, not just tactics.
Leading Through Free Fall will be available in print, e-book, and audiobook formats wherever books are sold. For media inquiries, speaking engagements or bulk book orders, please contact Robyn Minor.
Sylver Consulting
2115 Dewey Ave.
Suite B
Evanston, IL 60201
We EMPOWER brands and teams to lead transformation by bringing clarity and focus to the why, how and what of their future. From working with Sylver Consulting, you gain a 360° VETTED GROWTH VISION that enables transformation of your brand, product, service, company or team.
Your business problem to solve drives our process... not the "shiny object" in the industry today or our firm's "go to" methodology. Our nexus position at the intersection of MR, UX and Strategy results in actionable "what" to "so what" to "now what" project outcomes.
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