Matcha Tea Market to Witness 8.0% CAGR Growth by 2031 | Guizhou Tongren Guitea, Aiya, Marushichi Seicha

The global Matcha Tea market was valued at US$ 360 million in 2024 and is anticipated to reach US$ 612 million by 2031, witnessing a CAGR of 8.0% during the forecast period 2025-2031.

According to QYResearch New Study Report 'Matcha Tea Market 2025' provides a comprehensive analysis of the industry with market insights will definitely facilitate to increase the knowledge and decision-making skills of the business, thus providing an immense opportunity for growth. Finally, this will increase the return rate and strengthen the competitive advantage within. Since it's a personalised market report, the services are catered to the particular difficulty. The correct methodology and staff will be matched to the company need through marketing reports, which may involve survey work, in-depth interviews, or a combination of methodologies. also qualitative and quantitative analysis, we help you with thorough and comprehensive research on the global Matcha Tea market. We have also focused on SWOT, PESTLE, and Porter's Five Forces analyses of the global Matcha Tea market.

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Matcha Tea originated in China and gained popularity in Japan. Japan defines matcha as tencha, which is produced by cultivating tea leaves under shade cover, drying them without rolling, and then grinding the resulting tencha into a fine powder known as matcha. In 2007, China established the national standard "Matcha" (GB/T 34778-2017), which stipulates that matcha is a powdered tea product made from shaded tea leaves that undergo steam (or hot air) fixation and drying, followed by a grinding process.

Due to the lack of mature legal regulations in the market, parameters vary widely, leading to a relatively chaotic market environment. However, it is now widely accepted that matcha must be produced from tea leaves shaded before harvesting to enhance amino acid content, resulting in a dried product with a distinctive seaweed-like aroma.

The growth of the matcha tea market is primarily driven by health-conscious consumption trends and diversified applications. As demand for functional foods and natural ingredients rises, matcha has gained popularity due to its rich antioxidants, polyphenols, and amino acids (e.g., L-theanine), positioning it as a staple in healthy beverages and superfoods. Additionally, innovative uses in the F&B industry (e.g., ice cream, baked goods, lattes) have expanded its consumption scenarios, appealing to younger demographics and global markets.

Going forward, the matcha tea market will see premiumization and globalization as key trends. On one hand, high-quality matcha (e.g., organic-certified, Japanese-origin) commands premium pricing due to its scarcity and distinctive flavor, fueling growth in premium tea drinks and artisanal foods. On the other hand, the global spread of Asian culinary culture is boosting matcha's adoption in Western markets, spurring international brands to innovate and collaborate (e.g., matcha chocolates, cocktails), thereby pushing industry boundaries.

This report aims to provide a comprehensive presentation of the global market for Matcha Tea, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea.

Top Market Players

According to the QY Research report, leading global companies in the Matcha Tea market include:

Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha (Shanghai)
AOI Seicha
Ujinotsuyu Seicha
Zhejiang Tea
Horii Shichimeien
Shandong Hongyu agricultural science and Technology
Hubei banbingwei Tea Industry

Companies are selected based on parameters such as: -

> Revenue generation
> Manufacturing facilities
> R&D investments
> Market share and innovation pipeline
> Geographical presence

Market Drivers and Barriers:-

Matcha Tea market drivers include a few key factors include growing consumer demand for the product, successful marketing tactics in new states, and large investments in product development. Easy access to competitors is one of the main issues facing the Matcha Tea business. Another hurdle to the Matcha Tea market is the low cost of substitutes. Businesses think they can get past this barrier, though, by controlling prices and introducing chemicals, specialty chemicals, polymers, metals, ceramics, composites, and advanced materials sector, which will increase consumer demand for their products. Furthermore, in order to minimise dangers, modify their plans, and continue operating, market participants must face substantial challenges. Consequently, companies will be able to effectively allocate their resources without compromising timely market supply or product quality.

Global Matcha Tea Market Trends:

Matcha Tea The pre- and post-period regulatory situation plays an important role in shaping market dynamics. As governments introduce and refine regulations governing the production, distribution, and sale of Matcha Tea products, businesses must navigate complex compliance requirements to ensure lawful operations. Regulatory clarity and consistency are key factors that positively impact markets, providing certainty for businesses and giving people confidence in product safety and quality standards. Additionally, regulatory developments such as the approval of Matcha Tea chemical and material products and the establishment Matcha Tea of cultivation programs are opening up new opportunities for market expansion while setting standards for best practices in the industry.

Methods of Research:-

The report has its roots truly set in thorough techniques provided with the aid of proficient facts analysts. the study's methodology includes the collection of information through analysts simplest to have them studied and filtered thoroughly in an try to provide good sized predictions approximately the marketplace over the evaluate length. The research method further consists of interviews with main market influencers, which makes the primary research applicable and realistic. The secondary methods give a direct peek into the demand and deliver connection. The market methodologies followed within the record offer specific facts analysis and provide a tour of the whole marketplace. Each number one and secondary techniques to data collection were used. In addition to these, publicly available assets together with annual reviews, and white papers had been utilized by records analysts for an insightful know-how of the marketplace.

Detailed of Matcha Tea Market Segmentation: -

Our market analysts are experts in deeply segmenting the global Matcha Tea market and thoroughly evaluating the growth potential of each and every segment studied in the report. Right at the beginning of the research study, the segments are compared on the basis of consumption and growth rate for a review period of nine years. The segmentation study included in the report offers a brilliant analysis of the global Matcha Tea market, taking into consideration the market potential of different segments studied. It assists market participants to focus on high-growth areas of the global Matcha Tea market and plan powerful business tactics to secure a position of strength in the industry.

Segmentation By Type :-

Drinking-use Matcha Tea
Additive-use Matcha Tea

Segmentation By Application : -

Food Additives
Beverage Additives
Others

Regional Insights -

The report gives a broad explanation about the presence of the Matcha Tea market in different regions and countries. With an extensive regional analysis of the Matcha Tea market, the research analysts make an attempt to unveil hidden growth prospects available for players in different parts of the world. They accurately estimate market share, CAGR, production, consumption, price, revenue, and other crucial factors that indicate the growth of regional markets studied in the report. They also shed light on the presence of prominent players in regional markets, and how it is making a difference in the growth of the regional markets.

By Region

United States

Canada
Mexico
Brazil
China

APAC

Japan
South Korea
China
ASEAN
India

EMEA

Europe
Middle East
Africa

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Key Features Of The Study:-

ᗒ This report provides in-depth analysis of the global Matcha Tea market, and provides market size (us$ million) and cagr for the forecast period (205-2031), considering 2023 as the base year.

ᗒ This report profiles key players in the global Matcha Tea market based on the following parameters - company details (found date, headquarters, manufacturing bases), products portfolio, Matcha Tea sales data, market share and ranking.

ᗒ This report elucidates potential market opportunities across different segments and explains attractive investment proposition matrices for this market.

ᗒ This report illustrates key insights about market drivers, restraints, opportunities, market trends, regional outlook.

ᗒ The global Matcha Tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Important questions answered in the report includes of:

ᗒ How will the market for the Matcha Tea Market industry grow in 2025?

ᗒ Which well-known major companies will drive the market's growth?

ᗒ Which size of business held the biggest market share for data centre?

ᗒ What is the market's Compound Annual Growth Rate (CAGR) for the 2025-2031 forecast period?

ᗒ What is the primary factor driving the market's expansion?

ᗒ In the market, which region held the highest market share?

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