openPR Logo
Press release

Shaoxing Huangjiu Enterprises Team Up Again for Overseas Venture at the Japan International Food and Beverage Expo

07-10-2025 11:46 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Getnews

/ PR Agency: Stones_PR
Shaoxing Huangjiu Enterprises Team Up Again for Overseas

From July 9 to 11, the Japan International Food and Beverage Expo (JFEX) was held in Tokyo, where the well-known Shaoxing huangjiu (a traditional Chinese yellow rice wine) enterprise Gu Yue Long Shan, along with over ten other huangjiu brands such as Kuaijishan, Pagoda, and Nu'er Hong, participated in a joint exhibition, attracting numerous business visitors and prompting many consumers to place orders on-site.

Image: https://www.globalnewslines.com/uploads/2025/07/0f76965d3a35d6dbd7244925db6b391d.jpg

In recent years, Shaoxing has actively promoted high-quality development of the huangjiu industry, encouraging enterprises to "team up for overseas ventures," and continuously enhancing the recognition and reputation of Shaoxing huangjiu in international markets, achieving significant results. Currently, Shaoxing huangjiu brands, represented by Gu Yue Long Shan, have successfully entered the global market, showcasing the unique charm of Chinese huangjiu culture to consumers worldwide.

The theme of this expo was "Hometown of Shaoxing Huangjiu," featuring an exhibition area designed in a traditional style that creates the atmosphere of an old distillery. It reinforced the "Shaoxing Huangjiu" origin brand identity and displayed the entire process of huangjiu from raw materials to brewing, storage, and finally to the dining table, showcasing the craftsmanship and rich heritage behind huangjiu culture.

Japan has always been an important overseas market for huangjiu, with representative enterprises like Gu Yue Long Shan having their core export markets in Japan. The similar ingredients and brewing methods between Japanese sake and Huangjiu make it well accepted in Japan. Additionally, Shaoxing huangjiu has entered the izakaya market in Japan due to its price advantage; for instance, the "Oriental Martini" made with huangjiu has become popular among young people and is less expensive than traditional sake.

In 2023, Japan accounted for 35% of China's total huangjiu exports. This collective overseas venture by Shaoxing huangjiu not only further expands the Japanese market but also provides new opportunities for huangjiu culture to reach the world.

In addition to traditional products, Shaoxing huangjiu enterprises have been exploring innovative paths in recent years, developing derivative products such as huangjiu milk tea, coffee huangjiu, and huangjiu popsicles. These new products have gained popularity among young consumers overseas, enhancing the competitiveness of huangjiu in international markets. For example, at last year's expo, Gu Yue Long Shan's coffee huangjiu, designed with a beverage-oriented approach, was well received by young people, with one customer ordering 2,700 boxes on the spot. Kuaijishan secured an intention order worth one million dollars at the event.

While "products go overseas," enterprises are also actively promoting "cultural exchange" by organizing cultural salons overseas, which combine huangjiu tasting with cultural storytelling and help foreign consumers appreciate its history and craft. Gu Yue Long Shan, a leading Shaoxing huangjiu enterprise, opened its first overseas tasting room in Paris, France, and launched a huangjiu-themed pop-up store in Tokyo, diversifying its cultural dissemination efforts; Kuaijishan established a "Huangjiu Dojo" in Tokyo, attracting attention from local young sake brewing families.

Today, Shaoxing huangjiu enterprises are accelerating their pace of "going overseas" through various means such as exhibitions, cultural promotion, and brand building to enhance their international influence. This year, advertisements for Shaoxing huangjiu have appeared in iconic locations such as Shinjuku in Tokyo and Dotonbori in Osaka, further boosting the brand's global visibility and recognition.

In 2024, Gu Yue Long Shan launched the global "Zhi Ci Qing Yu" campaign - a large-scale marketing initiative themed around "100 cities, 1,000 events, and 10,000 participants." The plan aims to expand sales across over 100 major cities worldwide, carry out more than 1,000 promotional events, and engage tens of thousands of participants.

As brand influence continues to grow, Shaoxing huangjiu is becoming an important representative of the internationalization of traditional Chinese liquor. With the highest export volume nationwide, huangjiu serves as a "golden business card" for Shaoxing's foreign trade. Like the drink itself, the internationalization of Chinese huangjiu requires time, patience, and quiet strength to fully mature - just as "the older the huangjiu, the better the flavor."
Media Contact
Company Name: Gu Yue Long Shan
Contact Person: Amelia Xu
Email: Send Email [http://www.universalpressrelease.com/?pr=shaoxing-huangjiu-enterprises-team-up-again-for-overseas-venture-at-the-japan-international-food-and-beverage-expo]
Country: China
Website: http://www.shaoxingwine.com.cn

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. GetNews makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Shaoxing Huangjiu Enterprises Team Up Again for Overseas Venture at the Japan International Food and Beverage Expo here

News-ID: 4100079 • Views:

More Releases from Getnews

Debi Corrie, CPA, CGMA, CEO of Acumaxum, Celebrates #1 International Best-Selling Status for
Debi Corrie, CPA, CGMA, CEO of Acumaxum, Celebrates #1 International Best-Sellin …
Image: https://www.globalnewslines.com/uploads/2025/10/1760729063.jpg "We cannot become what we need to be by remaining what we are". - Oprah Winfrey Debi Corrie, CPA and CEO of Acumaxum, celebrates international best-seller success for Unsung Heroines of Business and Platinum-Level media recognition, inspiring women globally through courage, storytelling, and business leadership. Acclaimed entrepreneur, author, and business strategist Debi Corrie, CPA, CGMA, and CEO/Founder of Acumaxum, LLC, has achieved remarkable recognition as Unsung Heroines of Business reaches #1
Upcoming Book The 3 Pillars of False Doctrine Challenges the Core Teachings of Modern Christianity
Upcoming Book The 3 Pillars of False Doctrine Challenges the Core Teachings of M …
Authors Sean Walsh and Don Roth Urge "Christians" to Rethink What They've Been Taught About the Bible. A thought-provoking upcoming book is set to shake the foundations of modern Christianity. Releasing soon, The 3 Pillars of False Doctrine [https://www.amazon.com/3-PILLARS-FALSE-DOCTRINE-ebook/dp/B0FS395XXL] by Sean Walsh and Don Roth reveals how widespread church teachings may be rooted in longstanding misinterpretation of Scripture. Image: https://www.aionewswire.com/storage/images/ckeditor//Screenshot%20_1760988805.png The book takes readers on a bold journey to uncover the three primary
Edward H Muoz Releases Inspiring Memoir Challenges Triumphs and Heroes Memoirs of My Celanese Odyssey
Edward H Muoz Releases Inspiring Memoir Challenges Triumphs and Heroes Memoirs o …
Edward H. Munoz, a first-generation Mexican-American and celebrated leader in the global chemical industry, announces the release of his debut book, Challenges, Triumphs and Heroes: Memoirs of My Celanese Odyssey [https://www.amazon.com/Challenges-Triumphs-Heroes-Memoirs-Celanese/dp/B0FHKB456H/ref]. This heartfelt memoir takes readers on an extraordinary journey from Munoz's humble roots in South Texas to boardrooms across the world, highlighting the values of perseverance, character, and courage. Image: https://www.aionewswire.com/storage/images/ckeditor//4FFD9B2A786F4D49902E34BE4862F569_1760987858.jpeg In his book, Munoz shares how he rose through the
Jo Anne Jeffries Sheds Light on Autism with
Jo Anne Jeffries Sheds Light on Autism with "Sunward: Our Zigzag Path to High-Fu …
A memoir of perseverance, love, and the unyielding belief that every child can thrive. In Sunward: Our Zigzag Path to High-Functioning Autism [https://www.amazon.com/Sunward-Zigzag-Path-High-Functioning-Autism-ebook/dp/B0FQHYQXZD/ref=sr_1_1?], author Jo Anne Jeffries invites readers on an inspiring journey through decades of parenting, advocacy, and discovery. The memoir offers an intimate look at her family's determination to challenge outdated diagnoses and find new pathways to understanding autism. Image: https://www.aionewswire.com/storage/images/ckeditor//JoAnne_Jeffries_1760987546.JPG At a time when autism was profoundly misunderstood, Jo Anne

All 5 Releases


More Releases for Shaoxing

Shaoxing Doctor's Seven Questions for Africa
Video: https://www.youtube.com/embed/FgNQIdPVDEEVideo Link: https://www.youtube.com/embed/FgNQIdPVDEE Shen Dingmao is a pharmacist at Shaoxing Seventh People's Hospital. Last November, he joined the China Medical Aid Team to assist Mali for the second time. During his two missions to Africa, what can Shen Dingmao do for Mali? Image: https://www.globalnewslines.com/uploads/2024/12/912649cb28afad360de6297e4143c9d8.jpg At Mali Hospital, the Chinese pharmacy provides medicines for free. Shen Dingmao distributes medications based on the patients' conditions and the available stock. In his spare time, he
Global Rice Wine Market 2020-2028: Trend, Status Growth, Opportunity, Key Player …
Rice Wine is made by yeast-induced fermentation of glutinous rice starch that has been converted to sugars. It is an alcoholic beverage fermented and concentrated from rice. Rice wine is a clear wine prepared from fermented rice and is famous for its strong, unique taste. Its variants are rapidly gaining popularity in the wine markets around the world. Rice Wine Market is anticipated to grow at a CAGR of +3% during
Shaoxing Wine Market Research Review 2019 | Zhejiang GuYueLongShan Shaoxing Wine …
A recent study titled, Global Shaoxing Wine Market 2019 provides a widespread and fundamental study of the global market to give key business insights to the readers. The report features a comprehensive analysis and enlightens market dynamics that provide a holistic picture of the industry. The report assessed different strategies implemented by key vendors to help manufacturers in the global Shaoxing Wine industry and other users of this report gain
Shaoxing Wine Market 2019 | Worldwide Market Outlook 2025 | Major Manufacturers …
As per the latest research study published by Up Market Research, “Global Shaoxing Wine Market” is estimated to grow at a healthy CAGR % in the coming years. The research report showcases qualitative and quantitative estimations by the industry analysts. The report documents first-hand data, post verification from the industry experts along with each industry manufacturers by the market valuation. Request Free Sample Copy Of this Report @ https://www.upmarketresearch.com/home/requested_sample/66735 Shaoxing Wine Market
Shaoxing Wine Market 2019 BY: Zhejiang GuYueLongShan Shaoxing Wine Co. , Zhejian …
Shaoxing Wine Market reports cover detailed competitive outlook including the market share and company profiles of the key participants operating in the Global market. The Shaoxing Wine market report provides an in-depth overview of Product Specification, technology, product type and production analysis considering major factors such as Revenue, Cost, Gross and Gross Margin. Shaoxing wine (Shaohing, Shaoshing) is one of the most famous varieties of huangjiu, or traditional Chinese wines, fermented
Global Shaoxing Wine Market 2018 Key Players: Zhejiang GuYueLongShan Shaoxing Wi …
Shaoxing Wine Market: WiseGuyReports.com adds “Shaoxing Wine Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting 2025” reports tits database. Executive Summary Shaoxing wine (Shaohing, Shaoshing) is one of the most famous varieties of huangjiu, or traditional Chinese wines, fermented from rice. It originates from the region of Shaoxing, in the Zhejiang province of eastern China. It is widely used as both a beverage and a cooking wine in Chinese cuisine.