Millet Based Snacks Market Is Booming So Rapidly 2025 - 2032 |Kiru Millet, Orgtree , Mood foods, Shri Foods India

The Millet Based Snacks industry has seen a notable rise in consumer interest, driven by increasing health consciousness and the demand for gluten-free, nutrient-rich food products across multiple regions. As healthier snacking habits gain traction, production innovations and diversified product offerings contribute significantly to business growth and expanding market scope. The Global Millet Based Snacks Market size is estimated to be valued at USD 2.79 billion in 2025 and is expected to reach USD 4.12 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032. This market forecast reflects the increasing market revenue and consolidates the current market dynamics fueling this industry's expansion.

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➤Actionable Insights

● Production capacity for millet-based snacks increased by approximately 12% in 2024, fueled by advancements in processing technologies that reduce costs and improve shelf life.
● Pricing trends show a favorable consumer acceptance in premium snack categories, with an average retail price increase of 3.5% noted in key markets.
● Exports from Asia Pacific to North America and Europe have grown by 15% year-on-year as preferences shift to naturally sourced snacks.
● Demand-side indicators highlight increased import volumes of millet raw materials by 10% globally, driven by diversified applications in vegan and gluten-free product lines.
● Use cases across foodservice, retail chains, and e-commerce platforms have surged, with health food outlets reporting a 20% sales increase in millet snack categories in 2024.

❖Market segment and regional coverage

○ By Product Type: Puffed Snacks, Extruded Snacks, Baked Snacks, Roasted Snacks, and Others.
○ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, and Others.
○ By Application: Health & Wellness, Convenience Snacking, Ethnic & Traditional, Sports Nutrition, and Others.

Regional and Country Analysis:

○ North America: U.S. and Canada
○ Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
○ Europe: Germany, U.K., Spain, France, Italy, Benelux, Denmark, Norway, Sweden, Russia, and Rest of Europe
○ Asia Pacific: China, Taiwan, India, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, Australia, and Rest of Asia Pacific
○ Middle East & Africa: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Israel, South Africa, North Africa, Central Africa, and Rest of MEA

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✔Key players
» Kiru Millet
» Orgtree
» Mood Foods
» Shri Foods India
» Millet Amma
» Kaulige Foods
» e-Millet
» Tru Millet
» Ratham Exports
» ArveesIndia
» NaNee's
» Nutraahaar
» Shanti Food Chem Private Limited

» Several key players have adopted sustainable sourcing strategies, with Kiru Millet partnering with local farmers to ensure organic millet supply, resulting in a 30% increase in product quality scores year-over-year.
» Orgtree expanded its product portfolio by launching millet snacks fortified with probiotics in 2024, gaining traction in the wellness segment and achieving a 25% revenue boost.
» Shri Foods India implemented lean manufacturing, reducing production costs by 18%, thereby capturing price-sensitive segments, significantly impacting industry share in regional markets.

➤Growth factors

✓ Rising consumer demand for gluten-free and nutritious snack options has been a primary growth driver, especially among millennials and Gen Z consumers.
✓ Increased adoption of millet-based snacks in sports nutrition and wellness segments accelerated market forecast growth, with a reported 22% rise in sports nutrition sales in 2025.
✓ Government initiatives promoting millets as a sustainable crop and associated subsidies have enhanced supply chain efficiencies and farmer participation, particularly in India and parts of Africa.

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❖ Market trends

⇨ Clean label and organic millet-based snacks are dominating market trends, with a 35% CAGR in organic millet snacks recorded during 2024-2025 across Europe and North America.
⇨ Technological innovation focused on texture enhancement and flavor diversification has led to increased product acceptance in new consumer segments.
⇨ E-commerce continues to gain prominence, contributing to a 40% rise in millet snack sales via online platforms in 2025 due to convenience-driven consumer behavior.
⇨ Functional ingredients such as added fiber, prebiotics, and antioxidants are becoming standard, aligning with broader health and wellness trends influencing buying decisions.

✒Key takeaways

→ Millet Based Snacks market size is projected to reach USD 4.12 billion by 2032, indicating robust market growth strategies and expanding market scope.
→ Among product types, extruded snacks dominate due to ease of manufacturing and high consumer preference for crunchy textures.
→ Supermarkets and online retail make up the bulk of distribution channels, with online sales showing fastest growth trajectories.
→ The Asia Pacific region is pivotal for market revenue expansion, driven by rising health awareness and millet cultivation initiatives.
→ North America follows with increasing demand for gluten-free, organic millet snack options across various demographic groups.
→ Government backing and sustainability mandates in developing markets are vital growth factors supporting industry trends.

❓ Frequently Asked Questions
Q1: Who are the dominant players in the Millet Based Snacks market?
A1: Key players include Kiru Millet, Orgtree, Mood Foods, Shri Foods India, Millet Amma, and others who lead in product innovation, sustainable sourcing, and strategic expansion.

Q2: What will be the size of the Millet Based Snacks market in the coming years?
A2: The market size is forecasted to grow from USD 2.79 billion in 2025 to USD 4.12 billion by 2032, with a CAGR of 5.7%, reflecting rising consumer demand and expanding applications.

Q3: Which end-user industry has the largest growth opportunity?
A3: Health & wellness and sports nutrition segments show the largest growth potential, supported by increasing consumer pursuit of clean-label and functional snacks.

Q4: How will market development trends evolve over the next five years?
A4: Trends indicate a surge in organic, clean-label millet snacks, enhanced functional benefits, and rising e-commerce penetration driving market growth strategies.

Q5: What is the nature of the competitive landscape and challenges in the Millet Based Snacks market?
A5: The market is moderately competitive with emphasis on product innovation, cost optimization, and sustainable sourcing; challenges include supply chain volatility and pricing pressures.

Q6: What go-to-market strategies are commonly adopted in the Millet Based Snacks market?
A6: Key strategies include strategic partnerships with local suppliers, product portfolio diversification with functional ingredients, and leveraging digital channels for brand visibility and direct consumer access.

✍️ Author of this marketing PR:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.

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