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Europe Motorbike Riding Gear Market to Surpass US$ 4.8 Bn by 2031, Driven by 5.1% CAGR | Persistence Market Research

07-10-2025 08:27 AM CET | Consumer Goods & Retail

Press release from: Persistence Market Research

Europe Motorbike Riding Gear Market

Europe Motorbike Riding Gear Market

The Europe motorbike riding gear market is witnessing a strong growth trajectory, driven by the increasing popularity of motorcycling as both a hobby and mode of transportation. In 2024, the market was valued at US$ 3.4 billion, and it is projected to reach US$ 4.8 billion by 2031, registering a compound annual growth rate (CAGR) of 5.1% during the forecast period of 2024 to 2031. The rising emphasis on rider safety, growing motorcycle touring culture, and advancements in protective gear technology are propelling this expansion across the continent.

Among product categories, helmets remain the dominant segment, owing to strict safety regulations and high adoption rates among all rider categories. Additionally, Western Europe, particularly Germany, leads the regional market due to a strong motorcycling culture, supportive regulations, and a high density of motorcycle ownership. The market outlook remains optimistic, with an increasing number of consumers valuing safety, comfort, and style in their riding gear purchases.

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✅Key Highlights from the Report:

➤ The Europe motorbike riding gear market is estimated to grow from US$ 3.4 Bn in 2024 to US$ 4.8 Bn by 2031.
➤ The market is projected to register a steady CAGR of 5.1% from 2024 to 2031.
➤ Helmets continue to lead the market in terms of revenue share and demand.
➤ Germany is the leading market within Europe due to higher motorcycle usage and awareness of safety.
➤ The increasing popularity of long-distance touring drives demand for premium riding gear.
➤ Advancements in smart wearable gear are offering new opportunities in product innovation.

📊 Market Segmentation:

The Europe motorbike riding gear market is broadly segmented based on product type, end-user, and distribution channel. By product type, the market includes helmets, jackets, gloves, boots, and body armor. Helmets dominate due to strict EU regulations and consumer awareness about head injury prevention. Jackets and gloves are also seeing rising adoption due to their dual function of protection and thermal comfort, especially in colder regions of Europe.

Based on end-user, the market is segmented into professional riders and occasional riders. Professional riders, including racers and long-distance travelers, demand high-quality, durable gear often integrated with advanced safety technology. Meanwhile, the segment for occasional riders is growing due to the rising trend of urban commuting on motorcycles. The distribution channel includes online and offline retail, with e-commerce platforms gaining traction thanks to wider product availability and easy comparisons.

📊 Regional Insights:

Western Europe dominates the market, with countries like Germany, France, and the UK holding significant shares. These countries have robust road safety regulations, higher adoption of personal protective equipment, and a well-established motorcycling culture. Germany, in particular, benefits from a strong economy and a population that highly values technical performance and safety.

In Southern and Eastern Europe, the market is growing but at a relatively slower pace. However, improving infrastructure, rising disposable incomes, and expanding middle-class segments in countries like Poland, Italy, and Spain are creating fertile ground for future growth. These regions are also benefiting from the increasing availability of cost-effective riding gear and awareness campaigns about motorcycle safety.

Market Drivers

One of the primary drivers of the Europe motorbike riding gear market is the growing focus on rider safety and protection. Governments and road safety organizations across Europe are mandating the use of protective gear, including certified helmets and jackets, for all motorcyclists. These legal frameworks are compelling even casual riders to invest in quality gear, boosting demand.

Moreover, the rise of motorcycle touring and adventure riding has become a lifestyle trend, especially among millennials and Gen Z. Riders are increasingly looking for performance gear that ensures comfort during long-distance travel. Additionally, innovation in materials-such as abrasion-resistant fabrics, climate-adaptive textiles, and smart gear with built-in sensors-is attracting tech-savvy consumers.

Market Restraints

Despite its promising growth, the market faces several restraints. High cost of premium riding gear is a major barrier, especially for occasional riders or those in lower-income brackets. Advanced gear, such as airbag jackets and smart helmets, remains out of reach for a large portion of the population.

Furthermore, seasonality in motorcycle usage across much of Europe impacts sales. In colder and wetter months, motorcycle riding declines significantly, affecting the demand for new gear. In addition, counterfeit and low-quality products-particularly through unregulated online platforms-pose a challenge to genuine manufacturers and can erode consumer trust.

Market Opportunities

There are several exciting opportunities in the Europe motorbike riding gear market. One of the most promising is the integration of smart technology in riding gear. Features such as Bluetooth communication systems, crash detection sensors, and navigation integration are finding favor among tech-driven consumers.

Another opportunity lies in the growth of female motorcyclists. As more women take up biking as a sport or for commuting, there is increasing demand for gender-specific gear designed with both safety and style in mind. Manufacturers are also exploring eco-friendly materials and sustainable production methods to align with Europe's growing emphasis on environmental consciousness, creating a new niche in the market.

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👉Frequently Asked Questions (FAQs):

➤ How big is the Europe motorbike riding gear market in 2024?
➤ What is the projected CAGR of the Europe motorbike riding gear market from 2024 to 2031?
➤ Who are the key players in the Europe motorbike riding gear market?
➤ What is the forecasted market value of motorbike riding gear in Europe by 2031?
➤ Which region is estimated to dominate the Europe motorbike riding gear industry through 2031?

📌 Key Players

The leading companies in the Europe motorbike riding gear market are continuously innovating and expanding to meet evolving consumer demands. Key players include:

✦ Dainese S.p.A.
✦ Alpinestars
✦ REV'IT! Sport International B.V.
✦ Held GmbH
✦ Rukka (L-Fashion Group)
✦ Furygan
✦ Klim (Polaris Industries Inc.)
✦ Oxford Products Ltd.
✦ Scott Sports SA
✦ Spidi Sport S.r.l.

■ In 2024, Dainese launched a new generation of smart airbag jackets with integrated crash analytics.
■ Alpinestars expanded its e-commerce presence across Central Europe to capture the rising demand in urban markets.

This detailed and comprehensive overview outlines the current state and future potential of the Europe motorbike riding gear market. With increasing emphasis on rider safety, innovations in gear technology, and growing cultural acceptance of motorcycling, the market is poised for sustained growth through 2031.

☎️ Contact Us:

Persistence Market Research
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Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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