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Top Trends Transforming the Health Economics and Outcomes Research (HEOR) Services Market Landscape in 2025: Advancements In Real-World Evidence Platforms Transforming Health Economics And Outcomes Research Services Market

07-10-2025 07:21 AM CET | Health & Medicine

Press release from: The Business Research Company

Health Economics and Outcomes Research (HEOR) Services Market

Health Economics and Outcomes Research (HEOR) Services Market

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What Will the Health Economics and Outcomes Research (HEOR) Services Industry Market Size Be by 2025?
The market size of health economics and outcomes research (HEOR) services has been expanding quickly over the past few years. The market is predicted to rise from $1.57 billion in 2024 to $1.76 billion in 2025, with a compound annual growth rate (CAGR) of 12.4%. The historical growth can be linked to factors such as the advent of evidence-based medicine, healthcare policy reforms, innovations in the pharmaceutical industry, an aging population, and a rise in chronic diseases.

What's the Long-Term Growth Forecast for the Health Economics and Outcomes Research (HEOR) Services Market Size Through 2029?
Anticipations reveal a quick surge in the dimensions of the market for Health Economics and Outcomes Research (HEOR) services in the upcoming years. The market is projected to expand to $2.79 billion by 2029, growing at a Compound Annual Growth Rate (CAGR) of 12.2%. The augmentation during the expected period can be associated with the optimization of healthcare supply chain, intensifying focus on health disparities, an upswing in value-based agreements, digital health and telemedicine, and a transition towards customized medicine. Noteworthy trends during this forecasted period are the incorporation of social determinants of health, the application of HEOR in detecting rare and orphan diseases, assessment centered around the patient's outcome, standardized value framework, and speedy generation of real-world evidence.

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What Are the Key Growth Drivers Fueling the Health Economics and Outcomes Research (HEOR) Services Market Expansion?
The growing number of clinical trials is anticipated to drive the expansion of the health economics and outcomes research services market. Clinical trials pertain to research studies involving human participants that measure the safety and efficacy of new medical interventions, treatments, or diagnostic procedures. Health economics and outcomes research (HEOR) services are employed in these trials to assess the economic implications, cost-efficiency, and real-world consequences of medical interventions. These services offer crucial insights for decision-making and reimbursement strategies. For instance, the United States National Library of Medicine reported in May 2023 that clinical trials registered studies saw a rise from 399,499 in 2022 to 437,533 across all 50 states and 221 countries worldwide. Furthermore, it was observed that 140,492 studies (31%) are documented in the U.S. alone, whereas 241,498 studies (53%) are registered in locations outside of the U.S. Hence, the escalation in clinical trials' number contributes significantly to the health economics and outcomes research services market's growth.

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What Are the Key Trends Driving Health Economics and Outcomes Research (HEOR) Services Market Growth?
Progressions in real-world evidence frameworks are becoming an increasingly significant trend in the health economics and outcomes research (HEOR) services market. Leading players in this market are embracing state-of-the-art technologies to revolutionize healthcare decision-making, drug innovation, and patient care. These entities exploit real-world data to generate findings based on evidence and maintain market dominance. For example, Komodo Health, a US healthcare technology company with a focus on real-world evidence (RWE) and data analytics, introduced MapEnhance in April 2023. This platform, a network of specialty data partners integrated into an RWE technology platform, expands the analytical scope of Komodo's Healthcare Map by integrating exclusive, highly informative data from its partner network. MapEnhance gives customers an encompassing and detailed real-world view of clinical incidents and patient groups, offering unparalleled insight.

How Is the Health Economics and Outcomes Research (HEOR) Services Market Segmented?
The health economics and outcomes research (HEOR) services market covered in this report is segmented -

1) By Service: Real World Evidence, Payer Evidence, Pricing And Reimbursement, Epidemiology Studies, market Access, Other Services
2) By Offering: Outsourced, In-House
3) By Service Provider: Consultancy, Contract Research Organizations (CRO)
4) By End-Use: Healthcare Provider, Healthcare Payers, Biotechnology And Pharmaceutical Companies, Government Organization, Other End-Users

Subsegments:
1) By Real World Evidence: Data Analysis And Interpretation, Patient Registries, Observational Studies
2) By Payer Evidence: Health Technology Assessments (HTAs): Value Dossier Development, Payer Engagement Strategies
3) By Pricing And Reimbursement: Pricing Strategy Development: Reimbursement Submission Support, Economic Modeling
4) By Epidemiology Studies: Disease Burden Analysis: Prevalence And Incidence Studies, Natural History Studies
5) By market Access: market Assessment, Stakeholder Engagement, Health Economic Models
6) By Other Services: Clinical Outcomes Assessment, Patient Reported Outcomes (PRO) Studies, Health Economic Consulting

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Which Companies Are Leading the Charge in Health Economics and Outcomes Research (HEOR) Services Market Innovation?
Major companies operating in the health economics and outcomes research (HEOR) services market include McKesson Corporation, Optum Inc., Cardinal Health, IQVIA Inc., ICON PLC, PPD Inc., Syneos Health, Medlior Health Outcomes Research Ltd., Axtria Inc., Parexel International, RTI Health Solutions, Wellth Inc., Westat, SidekickHealth, Analysis Group, Carelon Research, Precision Health Economics, Avalon Health Economics LLC, Lumanity Inc., Pharmerit BV, Epistemix Inc., Bohn Epidemiology LLC

Which Regions Are Leading the Global Health Economics and Outcomes Research (HEOR) Services Market in Revenue?
North America was the largest region in the health economics and outcomes research (HEOR) services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the health economics and outcomes research (HEOR) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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