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Transformative Trends Impacting the Air Care Market Landscape: Innovative Air Care Trends By Introducing Well-Living Collection For Uplifting Wellness-Inspired Scent

07-09-2025 01:13 PM CET | Chemicals & Materials

Press release from: The Business Research Company

Air Care

Air Care

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How Large Will the Air Care Market Size By 2025?
In the recent years, there has been a significant expansion in the air care market. The market, valued at $14.29 billion in 2024, is projected to increase to $15.04 billion in 2025, representing a compound annual growth rate (CAGR) of 5.3%. The historical increase can be credited to factors such as heightened awareness about the quality of indoor air, rise in disposable income, an increased focus on health and wellness, intensifying urbanization, and economic development.

How Big Is the Air Care Market Size Expected to Grow by 2029?
In the coming years, the air care market is projected to see substantial growth, expanding to a scale of $19.69 billion by 2029 with a compound annual growth rate (CAGR) of 7.0%. This predicted growth can be linked to factors such as an increase in indoor pollution concerns, smart home integration, burgeoning e-commerce, bespoke and personalized options, and support from regulatory bodies. Some notable trends anticipated within this period encompass air purification innovations, natural and botanical mixtures, the rise of aromatherapy and wellness, touch-free alternatives, and partnerships with home decor brands.

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Which Key Market Drivers Powering Air Care Market Expansion and Growth?
An increase in pollution levels is predicted to boost the advancement of the air care market. Pollution levels denote the presence or amount of contaminants in the environment, including air, water, or soil. Air care, also known as air pollution control, is crucial for mitigating the detrimental impacts of air pollution on human health and the environment. It helps in enhancing public health, mitigating climate change, improving air quality, and protecting the environment. For example, the United States Environmental Protection Agency, a US governmental body, reported in August 2024 that the U.S. released roughly 66 million tons of pollutants in 2023, which mainly contributed to ozone creation, acid fall, and diminished visibility. Therefore, the growth of the air care market is being driven by the escalating pollution levels.

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Which Fast-Growing Trends Are Poised to Disrupt the Air Care Market?
The trend of product innovation is increasingly being recognized in the air care market, with leading firms focusing on introducing novel products to reinforce their market position. For example, Yankee Candle Company Inc., a manufacturer and retailer of scented candles and related products, unveiled their fresh Yankee Candle's well-living collection in February 2022. This collection, inspired by the concept of wellness, is designed to boost mood and foster rejuvenation. It showcases a palette inspired by the natural environment, a distinctive square vessel shape, and a lid made of natural rubberwood. The items are offered in an assortment of shapes and sizes including a single wax melt, a medium square jar housing three wicks, and a large edition featuring two wicks.

What Are the Emerging Segments in the Air Care Market?
The air care market covered in this report is segmented -

1) By Product: Gel Air Fresheners, Electric Air Fresheners, Candle Air Fresheners, Spray Or Aerosol Air Fresheners, Liquid Air Fresheners, Other Products
2) By Price: Low, Medium, High
3) By Distribution Channel: Online, Offline
4) By Application: Rooms, Toilets, Other Applications

Subsegments:
1) By Gel Air Fresheners: Gel Beads, Gel Packs, Jar Or Container Gels
2) By Electric Air Fresheners: Plug-In Air Fresheners, Battery-Operated Air Fresheners, Scented Diffusers
3) By Candle Air Fresheners: Scented Candles, Decorative Candles, Soy Or Natural Wax Candles
4) By Spray Or Aerosol Air Fresheners: Trigger Spray Air Fresheners, Aerosol Cans, Odor Neutralizers
5) By Liquid Air Fresheners: Refillable Liquid Air Fresheners, Room Spray Liquids, Concentrated Liquid Refills
6) By Other Products: Incense Sticks, Air Purifiers With Scent Functionality, Car Air Fresheners

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Who Are the Global Leaders in the Air Care Market?
Major companies operating in the air care market include The Procter & Gamble Company, Unilever plc, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Reckitt Benckiser Group Plc., S. C. Johnson & Son Inc, Newell Brands Inc., The Clorox Company, Westinghouse Electric Corporation, Church And Dwight Co. Inc., Scentsy Inc., Godrej Consumer Products Ltd., Candle-lite Company, Car-Freshener Corporation, Farcent Enterprise Co. Ltd., Fresh Products LLC, California Scents, Beaumont Products Inc, Clean Control Corporation, AromaTech, Air Wick, The Claire Manufacturing Company, Odorchem Manufacturing Corp., Greenleaf Gifts, The Beeswax Candle Co, Moso Natural, Airance, Aariapure Private Limited, Hubmar Inc.

Which are the Top Profitable Regional Markets for the Air Care Industry?
Europe was the largest region in the air care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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3. Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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