Press release
Artificial Nails Market to Reach USD 2.4 Billion by 2032, Growing at 5.3% CAGR | Persistence Market Research
Artificial Nails Market
Among the different product segments, acrylic nails lead the global artificial nails market due to their durability and preference in professional salons. North America remains the dominant geographical region, with rising consumer awareness, premium salon chains, and a surge in eco-conscious beauty trends propelling growth. Consumers in the U.S. and Canada are particularly inclined towards cruelty-free and sustainable nail products, fueling innovation and brand competition in the region.
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Key Highlights from the Report
• Press-on nails are surging in popularity due to affordability and ease of application.
• Acrylic nails remain the dominant segment owing to their strength and professional-grade appeal.
• Nail salons are critical growth drivers, offering customized and artistic enhancements.
• Online retail channels are expanding rapidly, fueled by beauty influencers and DIY trends.
• Eco-friendly and cruelty-free nail products are gaining traction in Europe and North America.
• Emerging markets are being tapped by manufacturers with affordable and trendy artificial nail options.
Market Segmentation
The artificial nails market can be segmented based on product type, including acrylic nails, gel nails, press-on nails, and wraps. Acrylic nails lead the pack owing to their long-wear, salon-grade finish, and adaptability for nail art. However, press-on nails are rapidly capturing consumer attention, particularly among Gen Z and millennials, due to their convenience, affordability, and wide availability through e-commerce platforms.
Another key segmentation is based on end-users, primarily divided into professional salons and individual consumers. Professional salons continue to drive bulk purchases and influence trends through tailored services. Meanwhile, a growing number of consumers are opting for DIY kits and press-on options, reflecting a shift towards home-based nail enhancements, especially post-pandemic.
Regional Insights
North America dominates the artificial nails market, driven by a strong salon culture, high beauty standards, and an increasing demand for vegan, cruelty-free nail products. The United States is a major hub for beauty trends, with heavy social media influence and celebrity-endorsed nail art pushing consumer engagement.
Europe follows closely, with countries like the UK, Germany, and France showing strong traction for sustainable and stylish artificial nail products. Asia Pacific, particularly China and South Korea, is emerging as a promising market due to rising disposable incomes and evolving fashion consciousness among youth demographics.
Market Drivers
The market is significantly driven by the rising popularity of nail aesthetics among all age groups. Fashion trends such as minimalist manicures, statement nail art, and custom nail accessories are fueling product innovation. Additionally, the influence of social media and beauty influencers continues to elevate consumer awareness and demand for new nail formats.
Market Restraints
One of the major restraints affecting the artificial nails market is the increasing concern around nail health and chemical exposure. Long-term use of artificial nails, especially acrylics and adhesives, may cause damage to natural nails, leading to hesitation among health-conscious consumers. Moreover, the market is highly fragmented, creating challenges in brand differentiation and price competition.
Market Opportunities
The demand for eco-friendly, cruelty-free, and sustainable artificial nails opens new opportunities for brands to innovate with non-toxic adhesives, biodegradable materials, and ethical manufacturing practices. Also, expanding into emerging markets with cost-effective and stylish nail solutions offers significant growth potential, especially with rising internet penetration and beauty awareness in countries like India, Brazil, and Indonesia.
Reasons to Buy the Report
✔ Comprehensive analysis of current and future market trends and opportunities.
✔ Detailed segmentation by product type, application, and region for precise targeting.
✔ Insightful profiles of leading players with recent strategic developments.
✔ Market sizing and forecasts supported by real data and expert insights.
✔ Competitive landscape analysis highlighting innovation, pricing, and growth strategies.
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Frequently Asked Questions (FAQs)
How big is the artificial nails market in 2025?
Who are the key players in the global artificial nails market?
What is the projected growth rate of the artificial nails market from 2025 to 2032?
What is the market forecast for artificial nails through 2032?
Which region is estimated to dominate the artificial nails industry during the forecast period?
Company Insights
The artificial nails market is home to several established and emerging players offering a mix of professional-grade and consumer-centric products. Some of the key companies operating in the market include:
1. KISS Products Inc.
2. Dashing Diva
3. Young Nails Inc.
4. Static Nails
5. Mac Cosmetics (Estee Lauder Companies)
6. Nailene
7. Olive & June
8. Clutch Nails
9. Nailboo
10. Elegant Touch
Recent Developments:
• In 2024, KISS Products launched a new eco-conscious press-on nail collection using recycled materials and vegan adhesives.
• In early 2025, Static Nails partnered with a celebrity nail artist to release a limited-edition luxury nail collection featuring reusable, salon-quality designs.
Conclusion
The artificial nails market is witnessing a transformation shaped by innovation, accessibility, and consumer desire for self-expression. As the beauty industry pivots towards sustainability and inclusivity, brands offering high-quality, user-friendly, and ethical nail solutions are expected to lead the next wave of growth. Whether in professional salons or at home, artificial nails are evolving from a cosmetic accessory to a form of artistic and personal identity.
With increasing online availability, social media engagement, and eco-conscious product lines, the future of this industry looks bright. Stakeholders investing in technology, customer experience, and ethical sourcing stand to benefit most in this dynamic and ever-evolving beauty landscape.
About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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