United States Automotive Radar Market Size & Industry Report 2033

Market Overview 2025-2033

United States automotive radar market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.2 Billion by 2033, exhibiting a growth rate (CAGR) of 13.13% during 2025-2033. The market is growing due to soaring demand for ADAS systems, 5G-enabled connectivity, and increasing electric vehicle adoption. Growth is driven by AI-enhanced radar sensors, regulatory mandates like AEB, and advanced 4D imaging radar, making it more sophisticated, efficient, and competitive.

Key Market Highlights:

✔️ Strong market growth driven by rising demand for advanced driver assistance systems (ADAS) and autonomous vehicles

✔️ Increasing integration of short, medium, and long-range radar for enhanced vehicle safety and collision avoidance

✔️ Expanding automotive innovation focused on 77 GHz radar technology and sensor fusion for precise object detection and adaptive cruise control

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United States Automotive Radar Market Trends and Drivers:

The United States automotive radar market is expanding quickly as radar-based safety features become standard in more vehicles-not just luxury models. Features like adaptive cruise control, automatic emergency braking, and blind-spot monitoring are now common in everyday cars, thanks in large part to updated safety regulations from the National Highway Traffic Safety Administration (NHTSA). These rules have encouraged automakers to include radar systems, especially those operating in the 77-79 GHz range. In fact, by 2024, over 70% of new vehicles sold in the U.S. came equipped with radar, a significant jump from just 45% in 2020. This reflects both growing consumer demand and a larger United States automotive radar market share.

Technology has also come a long way. Today's radar systems can detect smaller objects, like cyclists and pedestrians, even in crowded urban environments. Companies like Ford, Tesla, Bosch, and Continental are working hard to improve performance while cutting costs. By 2026, their goal is to lower prices by nearly 30% and extend detection ranges up to 300 meters. Still, affordability remains a concern, especially for electric vehicle (EV) buyers who are already watching their budgets closely. EVs are playing a major role in shaping the future of the United States automotive radar market. To make these vehicles more efficient, automakers are integrating radar sensors directly into parts like grilles and bumpers.

This design tweak has helped reduce energy use by around 40% compared to older models. Companies like Aptiv and ZF have even developed liquid-cooled radar systems to help maintain performance in extreme temperatures-something particularly useful for EVs. These advancements led to a 50% increase in radar systems made specifically for electric vehicles in 2024. Radar isn't just a safety feature anymore-it's becoming essential to advanced driving systems. Modern vehicles rely on radar to complement lidar, cameras, and even vehicle-to-vehicle communication. GM's Ultra Cruise system, for example, uses radar alongside lidar to improve visibility in poor weather.

As vehicles become more connected and intelligent, there's a growing need for radar systems that can process data quickly and securely right inside the car Looking ahead, the United States automotive radar market forecast is promising. Revenue from fusion-based radar systems is expected to hit $2.8 billion by 2027. This growth is being driven by regulations like the upcoming IIHS rule that will require all new cars to have pedestrian detection starting in 2025. Meanwhile, radar components have become more affordable, with average unit prices dropping from $120 in 2020 to about $75 in 2024.

This price drop is making radar technology accessible for a wider range of vehicles, not just high-end models. Government support is also helping the industry grow. Programs like the CHIPS Act are boosting domestic chip production, which helps stabilize the radar supply chain. But there are still challenges. Changes to radio frequency rules in the U.S. could interfere with radar performance, and materials like gallium nitride are still in short supply. To address these issues, automakers are partnering with tech firms like Qualcomm, whose Snapdragon Ride platform now supports radar and allows software-based updates over time.

Software improvements have also helped radar become smarter, making it better at predicting movement, such as when a pedestrian might step into the road. All things considered, the United States automotive radar market is on solid ground. Experts predict it will grow at an annual rate of 14.3% through 2030. As radar continues to improve vehicle safety, enhance EV efficiency, and support future self-driving technologies, it's clear that this technology will play a central role in the next chapter of American driving.

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United States Automotive Radar Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033

Breakup by Range:

• Long Range
• Medium and Short Range

Breakup by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

Breakup by Application:

• Adaptive Cruise Control (ACC)
• Autonomous Emergency Braking (AEB)
• Blind Spot Detection (BSD)
• Forward Collision Warning (FCW)
• Intelligent Park Assist
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

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Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

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This release was published on openPR.