Moscato Wine Market Set to Sweeten Portfolios with Nearly 9.37% CAGR to 2032

The Moscato Wine Market is projected to grow from USD 2.10 billion in 2024 to USD 4.23 billion by 2032, expanding at a CAGR of 9.37%. With shifting consumer preferences toward sweet, low-alcohol options, premium and artisanal offerings are gaining traction alongside eco-conscious packaging trends.

Competitive Landscape

The market is moderately to highly competitive, featuring both global and regional players. Leading brands are leveraging digital advertising and social media to build brand equity. E-commerce and direct-to-consumer channels are accelerating growth.

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Regional Demand

Europe and the U.S. show high demand for Moscato's sweetness and low ABV. Meanwhile, Asia-Pacific is the fastest-growing region, fueled by rising incomes and urbanization .

United States: Growth & Opportunity

The U.S. market continues to expand as Moscato becomes one of the fastest-growing varietals among health-conscious and millennial consumers.

Opportunity lies in premium extensions, flavored innovations, and online retail penetration.

Trends: Innovative flavors (e.g., Melon Mint Moscato by Duplin Winery, Jan 2023) .

Consolidation: The category features major names like Sutter Home Winery, Barefoot Cellars, Stella Rosa, Bartenura and yellow tail driving scale in distribution .

Updation: Tactics include direct-to-consumer strategies, digital marketing, and packaging innovations to appeal to younger audiences .

Asia‐Pacific: Trends & Opportunity

APAC is expected to maintain the fastest CAGR (~14%) through 2030-32, driven by lifestyle shifts and increasing disposable incomes.

Trend: Sweet, fruit-forward Moscato aligns well with regional taste preferences .

Opportunity: Market enters a premiumization phase-craft producers and organic offerings can capitalize on this.

Consolidation: Local and imported brands are forming partnerships, though detailed M&A data remains scarce-mergers typically involve regional distributors.

Updation: Digital platforms and virtual tastings continue to increase reach in China, India, and Southeast Asia .

Middle East & Africa: Growth & Consolidation

This region is seeing growth in dessert and sweeter wines like Moscato. GCC countries, South Africa, and Turkey are key markets.

Growth: Affluence and evolving western-style dining are driving demand.

Opportunity: Premium imports (especially from Italy and the U.S.) have strong potential.

Consolidation: Regional importers and distributors are investing in exclusive distribution deals; details on specific M&A remain limited.

Updation: Increasing availability through supermarkets and specialty wine stores is enhancing reach.

Europe: Opportunity & Trends

Europe holds over 43% of global revenues (2022), led by Italy-the birthplace of Moscato-driving both production and consumption.

Opportunity: Premium artisanal products like Moscato Giallo and Moscato d'Asti offer growth avenues .

Trend: Sustainability and eco-packaging are top priorities for European wineries .

Consolidation: Major players like Coppo S.R.L., Michele Chiarlo, La Spinetta, and Azienda Agricola Saracco dominate, with select M&A activity among small estates .

Updation: Focus on lighter bottles, recycled labels, and green tech in vineyards supports premiumization.

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Mergers & Acquisitions & Key Developments

In Europe, consolidation trends continue with boutique estates merging to boost distribution and brand visibility.
In the U.S., Duplin Winery rolled out its first Muscadine Moscato in January 2023, signaling flavor diversification.
Online growth post-pandemic has driven platform-level acquisitions in wine e-tailing, especially in North America and APAC.
In Asia-Pacific, several regional importers have partnered with European wineries for exclusive distribution deals.
Moscato Wine Market Segmentation:

by Type

Moscato Bianco
Moscato Rosa
Moscato Giallo
Others

The market is divided into Moscato Giallo and Others, Moscato Bianco, and Moscato Rosa based on kind. The Moscato Bianco Segment is anticipated to maintain the biggest market share throughout the forecast period, having maintained its dominant position in 2024.

According to MMR data, in 2024, the Moscato Bianco sector accounted for almost 45% of all Moscato wine consumption. Factors such as the grape's historical significance and prestigious reputation in the wine industry are responsible for its market dominance. Another name for it is Muscat Blanc à Petits Grains, the oldest and most prestigious variety in the Muscat family.

by Sales Channel

Restaurants & Bars
Winery
Liquor Stores
Online Retail
Supermarkets & Hypermarkets
Others

The market is divided into segments based on the sales channel. Wineries, liquor stores, restaurants and bars, internet retail, supermarkets and hypermarkets, and other establishments. With a market share of almost 21% in 2024, the supermarkets & hypermarkets segment dominated the industry. Better accessibility, high shelf presence, and a dependable retail environment are credited with the supremacy.

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Moscato Wine Market Key Players:

North America
1. E. & J. Gallo Winery - USA
2. Oliver Winery - USA
3. Quardy Winery - USA
4. San Antonio Winery Inc. - USA
5. Trinchero Family Estates (Sutter Home) - USA
6. Royal Wine Corp (Bartenura) - USA
7. Barefoot Cellars - USA (Brand of E. & J. Gallo)
8. Stella Rosa (San Antonio Winery, Inc.) - USA
9. Sutter Home Winery, Inc. - USA
10. Delicato Family Vineyards - USA
11. The Wine Group - USA
12. Risata Wines (Prestige Beverage Group) - USA
13. Skinnygirl Cocktails - USA

Europe
1. Azienda Agricola Paolo Saracco (Italy)
2. Coppo s.r.l.(Italy)
3. Michele Chiarlo(Italy)
4. Società Agricola La Spinetta SS / La Spinetta (Italy)
5. Bartenura (Italy)
6. Davide Campagnola (Italy)
7. Vietti Ltd(Italy)
8. Bottega Spa(Italy)
9. Rémy Cointreau(France)
10. Campari Group (Italy)
11. Pernod Ricard (France)
12. Accolade Wines (UK)
13. Treasury Wine Estates

Asia Pacific
1. Casella Wines Pty Limited (yellow tail) - Australia
2. Brown Brothers Milawa Vineyard Pty. Limited - Australia
3. Innocent Bystander - Australia
4. Yellow Tail - Australia (duplicate; part of Casella Wines)
5. Sula Vineyards - India

For deeper market insights, peruse the summary of the research report: https://www.maximizemarketresearch.com/market-report/moscato-wine-market/279809/

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