Press release
Future of the Mouthwash Market: Strategic Analysis and Forecast to 2034
Mouthwash Market
Mouthwash Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The size of the mouthwash market has seen a formidable expansion in previous years. It is projected to escalate from $8.16 billion in 2024 to $8.7 billion in 2025, growing at a compound annual growth rate (CAGR) of 6.6%. Factors such as consumer consciousness about oral hygiene, regulatory norms, brand allegiance, promotional endeavours, recommendations from dentists, and taste choices have contributed to this growth in the historical period.
Mouthwash Market Size Forecast: What's the Projected Valuation by 2029?
Expectations are high for significant expansion in the mouthwash market in the coming years, with predictions indicating a growth to "$11.86 billion by 2029, boasting a compound annual growth rate (CAGR) of 8.1%. This anticipated surge during the forecast period can be attributed to factors such as increasing health awareness, innovative product developments, commitment to environmental sustainability, the proliferation of e-commerce, and emerging market trends. Key trends predicted for this period include a greater emphasis on teeth whitening and cosmetic benefits, the launch of multi-functional and specialty mouthwashes, a rise in eco-friendly packaging practices, innovations in flavor options, and the integration of digital technology for oral health monitoring.
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What Are the Drivers Transforming the Mouthwash Market?
The surge in dental health issues is projected to fuel the expansion of the mouthwash industry. These health issues encompass tooth decay, gum disease, tooth erosion, and gum infections, all of which detrimentally affect oral health. Mouthwash plays a vital role in preventing tooth cavities as it eliminates plaque and germs in the oral cavity. Regular and appropriate use of mouthwash can combat cavities and protect against diseases like periodontitis. In March 2023, the World Health Organization, an agency of the United Nations based in Switzerland, reported that approximately 3.5 billion people across the globe were affected by oral diseases, with three-quarters of them residing in middle-income countries. It is estimated that around 2 billion people worldwide are suffering from permanent tooth caries, while 514 million children have caries in their primary teeth. Hence, the escalating incidence of dental conditions is fostering the growth of the mouthwash market.
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What Long-Term Trends Will Define the Future of the Mouthwash Market?
Companies in the mouthwash market are launching new products to maintain market presence. In May 2022, US-based SmartMouth Oral Health Laboratories introduced the Mouth Sore Oral Rinse, which uses a zinc-ion formula to eliminate bad breath for 24 hours and provide relief from canker sores, mouth sores, and cheek bites.
Which Segments in the Mouthwash Market Offer the Most Profit Potential?
The mouthwash market covered in this report is segmented -
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
Subsegments:
1) By Therapeutic: Fluoride Mouthwash, Antimicrobial Mouthwash, Breath Freshening Mouthwash, Mouthwash For Gum Health, Mouthwash For Dry Mouth
2) By Cosmetic: Whitening Mouthwash, Refreshing Mouthwash, Flavor-Specific Mouthwash, Alcohol-Free Cosmetic Mouthwash, Herbal Or Natural Cosmetic Mouthwash
3) By Anti-Septic: Alcohol-Based Anti-Septic Mouthwash, Non-Alcohol Anti-Septic Mouthwash, Chlorhexidine-Based Mouthwash, Essential Oil-Based Anti-Septic Mouthwash, Sodium Bicarbonate Anti-Septic Mouthwash
4) By Other Types: Children's Mouthwash, Mouthwash For Orthodontic Patients, Specialty Mouthwash, Alcohol-Free Mouthwash, Mouthwash With Added Ingredients
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Which Firms Dominate the Mouthwash Market by Market Share and Revenue in 2025?
Major companies operating in the mouthwash market include Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Church & Dwight* Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd, Dr. Organic Ltd, Biotène, The Himalaya Drug Company, ACTEON Group Ltd., Align Technology Inc., Carestream Dental LLC, Denterprise International Inc., DENTSPLY SIRONA Inc., Detection Technology Plc, Envista Holdings Corporation, FONA Dental s.r.o., Hamamatsu Corporation
Which Regions Offer the Highest Growth Potential in the Mouthwash Market?
North America was the largest region in the mouthwash market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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