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Transformative Trends Impacting the Marketing Cloud Platform Market Landscape: Tech Advancements Propel Growth In The Marketing Cloud Platform Market

07-08-2025 07:48 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Marketing Cloud Platform Market

Marketing Cloud Platform Market

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How Large Will the Marketing Cloud Platform Market Size By 2025?
In recent years, the size of the marketing cloud platform market has seen significant growth. According to predictions, the market is set to increase from a value of $13.15 billion in 2024 to $14.24 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.3%. The expansion during this historical period can be credited to numerous factors - including digital transformation initiatives, strategies revolving around data-driven marketing, multi-channel marketing campaigns, a heightened focus on customer experience enhancement, and growing demand for marketing automation.

How Big Is the Marketing Cloud Platform Market Size Expected to Grow by 2029?
The market size of the marketing cloud platform is predicted to experience a significant surge in the coming years, reaching "$22.11 billion by 2029 with a Compound Annual Growth Rate (CAGR) of 11.6%. The considerable growth projected during this period can be attributed to the application of Artificial Intelligence (AI), focus on account-based marketing, issues related to privacy and compliance, the rise of conversational marketing, and a shift to outcome-oriented marketing. Other key trends forecasted for this period include an emphasis on Account-Based Marketing (ABM), improvements in customer journey mapping, incorporation of voice search optimization, enhanced experiences in Augmented Reality (AR) and Virtual Reality (VR), as well as strategic alliances, and ecosystem expansion.

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https://www.thebusinessresearchcompany.com/report/marketing-cloud-platform-global-market-report

Which Key Market Drivers Powering Marketing Cloud Platform Market Expansion and Growth?
The growth of the marketing cloud platform market is anticipated to be stimulated by the expanding use of social media advertising. This type of advertising refers to the promotion of goods or services on platforms such as Facebook, Instagram, Twitter, LinkedIn amongst others. The marketing cloud platform offers numerous advantages to boost social media marketing efforts including helping reach email marketing objectives, enabling full visibility of customer interactions on social media, and introducing automation into the marketing process. An example of this is seen with DataReportal, a Singapore-based online reference library, which in February 2023 reported a 19.3% annual increase in LinkedIn's ad reach for 2022 and 2023. Furthermore, Twitter saw a 15.5% ad reach growth and Snapchat experienced an increase of 36.9% during the same period. Hence, the growing utilization of social media advertising is fuelling the expansion of the marketing cloud platform market in the future.

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Which Fast-Growing Trends Are Poised to Disrupt the Marketing Cloud Platform Market?
Technological advancement is a driving trend in the marketing cloud platform market as companies embrace real-time data platforms. In September 2022, US-based Salesforce Inc. launched Salesforce Genie, a hyperscale data platform enabling real-time client data processing and highly personalized sales and marketing experiences.

What Are the Emerging Segments in the Marketing Cloud Platform Market?
The marketing cloud platform market covered in this report is segmented -

1) By Component: Platforms, Services
2) By Solution: Digital marketing Solution, Integrated Solution
3) By Deployment Mode: Public Cloud, Private Cloud
4) By marketing Function: Advertising, Designing, Sales Channel, Branding, Communications, Customer Support
5) By Industry Vertical: Retail And E-Commerce, IT And Telecommunication, Banking, Financial Services And Insurance (BFSI), Media And Entertainment, Healthcare, Travel And Hospitality, Other Industry Verticals

Subsegments:
1) By Platforms: Customer Relationship Management (CRM), Content Management Systems (CMS), Email marketing Platforms, Social Media marketing Platforms, Analytics And Reporting Tools, marketing Automation Platforms
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training And Education Services

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Who Are the Global Leaders in the Marketing Cloud Platform Market?
Major companies operating in the marketing cloud platform market include Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Cision Ltd., Redpoint Global Inc., Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., SmarterHQ Inc.

Which are the Top Profitable Regional Markets for the Marketing Cloud Platform Industry?
North America was the largest region in the marketing cloud platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.

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