Press release
Introducing LK Blue: The Cool-Girl Denim Brand That's Redefining Los Angeles Style Launches E-Commerce Platform
Introducing LK Blue: The Cool-Girl Denim Brand That's Redefining Los Angeles Style Launches E-Commerce Platform
Founded with a rebellious spirit and a refined eye, LK Blue is where vintage nostalgia meets modern fit. Each pair of jeans is cut, sewn, and finished locally by artisans who understand the nuance of denim-and the power of the perfect fit. The launch signals a new era for LA denim: one that's effortlessly cool, quietly luxe, and deeply rooted in quality over quantity.
"We wanted to create something that felt personal, like the perfect pair of jeans your best friend borrows and never gives back," said the founders of LK Blue. "This isn't fast fashion-it's slow-crafted confidence."
What Sets LK Blue Apart:
Made in Los Angeles: 100% cut, sewn, and finished by hand in LA
Limited Runs: Designed in micro-batches to reduce waste and elevate exclusivity
Intentional Fit: Signature silhouettes that hug, drape, and move like they're made for you
Modern Nostalgia: Timeless vintage washes paired with fashion-forward fits
To celebrate the launch, LK Blue will be popping up at select LA coffee shops this summer, bringing the denim IRL to the community. As a thank you, customers who purchase two or more pairs will receive a limited-edition LK Blue denim tote-designed with the same attention to detail as the jeans themselves.
Whether you're chasing sunsets on PCH or posted up in Laurel Canyon, LK Blue is designed for denim lovers who live with intention-and dress with effortless edge.
Shop the debut collection now at lkblue.com
Follow the journey on Instagram @lkblue_
For press inquiries, sample requests, or interviews, please contact:
Jess Wyner
Chief Brand Strategist, LK Blue
jess@westlineagency.com / 412-389-1588
Westline Agency
1548 6th St
Santa Monica, CA 90401
Jess Wyner
Chief Brand Strategist, LK Blue
jess@westlineagency.com / 412-389-1588
Premium denim made in Los Angeles. Designed for women who wear confidence like a second skin.
LK Blue is a slow-crafted denim brand born in Los Angeles and rooted in the belief that less-but better-is the future of fashion. Every pair is cut, sewn, and finished in small batches by local artisans who treat denim like an art form-not a trend.
We're inspired by California's laid-back confidence, vintage silhouettes, and the women who carry both with ease. Our pieces are designed to move with you, mold to you, and live with you-each one crafted to feel like the pair you've always wanted but could never quite find. Until now.
From stonewashed classics to modern shapes, LK Blue blends nostalgia with intention. We're not just making jeans-we're building your go-to uniform for whatever chapter you're writing.
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