Press release
Indonesia Alcoholic Drinks Market Size, Market Revenue, Market Trends & Market Outlook to 2029
Factors Affecting Growth
• The growing tourism and hospitality sector are driving bulk sales of alcohol. In 2024 Indonesia saw more than 10 million international visitors, with Bali, Jakarta and Lombok being the top 3 destinations. This is creating demand for high end spirits and imported wines, with over 40% increase in alcohol sales in high end restaurants and beach clubs.
• Consumers are moving towards premium and craft brands, driven by increasing disposable income and urban lifestyle. In 2024 premium beverages grew over 30% with younger consumers especially millennials and Gen Z being the biggest consumers.
• The government of Indonesia is promoting exports of locally produce alcohol. In 2024, export of alcoholic beverage crossed USD 15 million. This is encouraging brands to produce Indonesian-branded craft spirits and beers locally to meet the growing demand of both domestic and international market.
• Rising e-commerce and digital platforms are increasing the online sales of alcohol, with more than 20% of total alcohol sales were made online in 2024. The online sale of alcohol is increasing in major cities where delivery laws are more relaxed.
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Competition Dynamics
The Indonesia alcoholic drinks market is concentrated with few key players dominating the market. The major players of the market include Multi Bintang Indonesia, Heineken, and PT. Dima Indonesia. Multi Bintang is a leading player of beer segment and has witness over 18% increase in sales for its popular Bintang Beer in 2024. The company has recently launched a new craft beer line and has solidify its position with extensive distribution network across urban and tourist regions. Heineken focuses on premium beer offerings and has expanded its craft beer range. The brand has introduced a new marketing campaign which resulted in over 10% growth of sales in 2024. PT. Dima is known for distributing major international alcoholic drinks and is benefited from the rising demand for its premium spirits among high-end restaurants and bars. In 2024, the brand reported more than 20% increase in premium spirits sales among urban areas. In upcoming years, market will witness increasing entry of new craft beer producers offering premium spirits.
Get an In-Depth Research Analysis of the Indonesia Alcoholic Drinks Market Size and Forecast [2023-2029] https://www.tracedataresearch.com/industry-report/indonesia-alcoholic-drinks-market
Recent News
December 2024: Ministry of Industry announced efforts to boost exports of locally produced alcoholic beverages due to surplus domestic production and substantial international market potential.
October 2024: Diageo is expanding its production facility in Tabanan, Bali by 8,800 sqm. This development will improve service and distribution across the Asia-Pacific region.
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Future Outlook
Indonesia's alcohol beverage market will continue to grow through 2029 driven by tourism, changing consumer preference and evolving government regulation. Premium drinks are on the rise; beer remains the favourite among consumers. The market will also witness more small-batch distilleries and boutique breweries to cater niche preferences. The trend of E-commerce and online sales will continue to improve accessibility and convenience among consumers. The consumers will continue shifting towards health-conscious drinks, with low-alcohol and alcohol-free beverages expected to increase by more than 35% by 2029. The environmental concern among consumers will be intense, causing them to changing their preferences. About 80% of brands will adopt renewable energy like solar or wind powers by 2029 to reduce their environmental footprint.
Consultant at TraceData Research In their latest publication "Indonesia Alcoholic Drinks Market Outlook to 2029: By Beverage type (Beer, Spirits (Whisky, Vodka, Rum, Gin), Wine, Others), By Price points (Luxury, Mid-range, Economy), and By Distribution Channels (Supermarkets, Speciality liquor stores, Online platforms, Bar and restaurants)" believe that brands should leverage e-commerce and establish local production hubs to dominate the market.
Explore Our Other Related Report by Trace Data: -
Singapore Alcoholic Drinks Market -https://www.tracedataresearch.com/industry-report/singapore-alcoholic-drinks-market
Thailand Alcoholic Drinks Market -https://www.tracedataresearch.com/industry-report/thailand-alcoholic-drinks-market
Contact Us: -
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