Businesses Expect from the Global Party Supplies Market Forecast 2025 - 2033

The global party supplies market is booming, valued at USD 15.2 billion in 2024 and projected to surge to USD 27.0 billion by 2033 with a 6.6% CAGR. Driven by rising disposable incomes, the growing appeal of themed and social celebrations, and widespread e-commerce adoption, the market is poised for strong growth.

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Study Assumption Years

• BASE YEAR: 2024
• HISTORICAL YEARS: 2019-2024
• FORECAST YEARS: 2025-2033

Party Supplies Market Key Takeaways

• North America leads with a 30.9% share in 2024, supported by high consumer spending, mature e-commerce, and eco-friendly trends.
• Product-wise, balloons capture 11.7% market share, boosted by customized and biodegradable options.
• Domestic applications dominate at 71.8% share, reflecting the rise in home-based celebrations.
• Supermarkets and hypermarkets hold 26.0%, offering convenience and bulk purchase benefits.
• Market size and forecast: USD 15.2 B in 2024 - USD 27.0 B by 2033 at 6.6% CAGR.

Market Growth Factors

1. Growing Trend of Theme-Based Gatherings

Theme-based events such as birthdays, weddings, baby showers, and corporate gatherings are taking off worldwide. These celebrations require special décor, tableware, and personalized touches to make them truly memorable. Thanks to social media trends, people are now searching for eye-catching setups that are Instagram-ready. This has sparked a wave of innovation in customized, eco-friendly balloons, banners, and tableware. With more disposable income and a shift towards valuing experiences, many are happy to spend a little extra on decorative items. This trend is creating a great opportunity for growth in the party supplies market.

2. Transforming the Purchase of Party Goods

E-commerce is booming, and it's completely changing how we purchase party supplies. By 2032, online sales in the U.S. are projected to soar to USD 2.08 trillion! This shift is all about making life easier for customers, offering them more choices, better prices, and faster delivery. Retailers and direct-to-consumer (DTC) brands are now rolling out same-day delivery services and using augmented reality (AR) tools to help with virtual event planning. Thanks to improved logistics, digital kiosks in stores, and integration with various platforms, businesses are broadening their market reach while catering to consumers' needs for quick and efficient transactions.

3. Environmental Awareness & Regulatory Drive

There's a noticeable shift happening in the world of party supplies, driven by both consumers and regulators who are advocating for sustainability. In the U.S. market, we're moving away from single-use plastics and embracing biodegradable, compostable, or reusable options like paper, bamboo, and fabric. This trend is further bolstered by state and federal laws aimed at environmental protection. To align with the values of eco-conscious consumers, companies are launching product lines that include compostable balloons, recycled tableware, and eco-friendly banners. This approach not only meets the needs of environmentally aware shoppers but also promotes a sense of corporate responsibility while helping to lessen the environmental impact of our celebrations.

Market Segmentation

By Product Type:

• Balloons: Foil, latex, LED & custom biodegradable options.
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Others

By Application:

• Commercial Use
• Domestic Use

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

o North America (United States, Canada)
o Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
o Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
o Latin America (Brazil, Mexico, Others)
o Middle East and Africa

Regional Insights

In 2024, North America dominates the global market with a share of 30.9%. This leadership position is driven by factors such as strong disposable incomes, a vibrant culture of celebrations, well-developed retail and e-commerce networks, and an increasing preference for sustainable and customized party supplies.

Recent Developments & News

Recent market innovations include celebrity-themed collections, same-day delivery partnerships, and community initiatives:
• In October 2024, chef Duff Goldman and Hallmark launched a limited-edition party line.
• Also in October, Party City teamed up with Instacart to offer one-hour delivery from 700+ North American locations.
• In May 2024, a U.S. community event combined party supplies with emergency preparedness kits.
• In March 2024, Michaels debuted in-store "Birthday Parties" experiences for children aged 4-13.
These developments reflect the industry's shift toward personalization, convenience, experiential retail solutions, and socially responsible products.

Key Players

American Greetings Corporation, ArtisanoDesigns, Hallmark Cards Inc., Huhtamäki Oyj, Martha Stewart Living Omnimedia Inc. (Marquee Brands), MyBirthdaySupplies.in, Oriental Trading Company (Berkshire Hathaway Inc.), Party City Holdco Inc., Pioneer Worldwide, Shutterfly LLC, Unique Industries Inc., etc.

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