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Global Marketing Technology Market Set to Reach USD 1.48 Trillion by 2030, Driven by Cloud, AI, Analytics & Expansion in Asia-Pacific
Marketing Technology Market Size & Trends | Mordor Intelligence
Marketing Technology Market Overview
The global Marketing Technology market is on track to grow from an estimated USD 0.58 trillion in 2025 to an anticipated USD 1.48 trillion by 2030, registering a compound annual growth rate (CAGR) of 20.6% from 2025 through 2030. This rapid expansion is fueled by shifts in digital advertising models, the rise of AI and data-driven tools, and adoption surges in emerging economies especially in the Asia-Pacific region. Highlighted trends include the rise of cloud-based platforms, real-time analytics, and the deepening integration of MarTech tools into enterprise marketing stacks.
Report Overview: https://www.mordorintelligence.com/industry-reports/marketing-technology-market?utm_source=openpr
Marketing Technology Market Key Trends
Handling Fragmented Customer Journeys
As marketing spreads across channels and devices, technology helps businesses combine efforts into cohesive campaigns. MarTech platforms play a critical role in tying together multiple interactions-from online searches and social media to in-store engagement-so brands can deliver smooth experiences.
Immersive Experiences with AR, VR & XR
Startups are tapping into augmented and virtual reality, along with extended reality (XR), to create engaging consumer experiences. These include geo-fenced campaigns, virtual storefronts, 360° video content, holograms, and drone activations that provide real-time engagement tracking and stronger audience connection
Emerging Digital-Out-of-Home (DOOH) Advertising
DOOH is gaining ground as marketers invest in dynamic outdoor ad displays that feature real-time updates and measurable returns. Hybrid events and live digital displays-including drone light shows-are enabling brands to interact with broader, global audiences while tracking campaign performance.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/marketing-technology-market?utm_source=openpr
Marketing Technology Market Segmentation:
Market Segmentation
By Product:
Social Media Tools
Content Marketing Tools
Rich Media Tools
Automation Tools
Data and Analytics Tools
Sales Enablement Tools
By Application:
IT and Telecommunication
Retail and E-commerce
Healthcare
Media and Entertainment
Sports and Events
BFSI (Banking, Financial Services, and Insurance)
Other Applications
By Geography:
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
Explore Our Full Library of Technology, Media and Telecom Research Industry Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=openpr
Key Players
Amazon Inc.
Leverages its massive retail and advertising ecosystem to offer marketers targeted reach and campaign performance tools.
Acoustic L.P.
Focuses on AI-powered marketing automation, personalization, and journey orchestration solutions tailored for enterprise clients.
ActiveCampaign
Provides small and mid-sized businesses with customer experience automation tools, combining email marketing, CRM, and messaging.
Adobe Inc.
Offers a comprehensive digital experience suite through Adobe Experience Cloud, enabling data-driven content and campaign management.
Microsoft Corporation
Delivers integrated marketing solutions through its Dynamics 365 platform, combining customer insights, analytics, and cloud services.
Conclusion
The marketing technology market is experiencing strong momentum as businesses across industries increasingly rely on digital tools to manage campaigns, engage customers, and measure results more effectively. With growing interest in cloud-based platforms, AI-driven analytics, and integrated solutions, companies are prioritizing technologies that offer flexibility, speed, and deeper customer insights. Regional dynamics also play a significant role, as adoption rises in fast-growing markets while established economies continue to refine their digital strategies. As marketing becomes more data-informed and technology-enabled, organizations investing in the right MarTech stack are better positioned to stay competitive and meet evolving customer expectations.
Industry Related Reports
Construction Technology Market:
The Construction Technology Market report segments the industry into Type (Solutions, Services) and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).
To know more visit this link: https://www.mordorintelligence.com/industry-reports/construction-technology-market?utm_source=openpr
Big Data Technology Market:
The Big Data Technology Market report segments the industry into By Delivery Mode (On-Premise, Cloud), By End-user Vertical (Telecom & IT, Energy & Power, BFSI, Retail, Manufacturing, Aerospace & Defense, Engineering & Construction, Healthcare & Pharmaceuticals, and more), and By Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).
To know more visit this link: https://www.mordorintelligence.com/industry-reports/fdi-perspective-of-big-data-technology?utm_source=openpr
Bitcoin Technology Market:
The Report Includes Global Bitcoin Industry and the Market is Segmented by Service (Exchanges, Remittance Services, Payment & Wallet), End-User Vertical (BFSI, E-Commerce, Media & Entertainment, Hospitality), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).
To know more visit this link: https://www.mordorintelligence.com/industry-reports/global-bitcoin-technology-market-industry?utm_source=openpr
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
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About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
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