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Rising Vegan Population Driving Growth In The Market Due To Increasing Environmental Awareness: A Key Catalyst Accelerating Plant-Based Protein Supplements Market Growth in 2025

07-04-2025 08:15 AM CET | Health & Medicine

Press release from: The Business Research Company

Plant-Based Protein Supplements

Plant-Based Protein Supplements

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Plant-Based Protein Supplements Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size for plant-based protein supplements has experienced swift expansion in recent years. The market is predicted to advance from $3.27 billion in 2024 to $3.65 billion in 2025, reflecting a compound annual growth rate (CAGR) of 11.4%. Factors contributing to growth during the historical period include heightened health and wellness consciousness, a surge in vegan and vegetarian choices, an increased prevalence of lactose intolerance and dairy allergies, mounting ethical and environmental challenges, and the broadening range of accessible plant-based products.

Plant-Based Protein Supplements Market Size Forecast: What's the Projected Valuation by 2029?
In the coming years, the market size of plant-based protein supplements is predicted to experience a significant surge. The market is projected to attain a value of $5.56 billion in 2029, growing at a compound annual growth rate (CAGR) of 11.1%. Factors contributing to this growth during the anticipated period include increased investments in R&D for plant-based nutrition, a surge in demand from the fitness and sports nutrition domains, a rise in consumer interest in tailored nutrition, deeper penetration in burgeoning markets, and an uptick in marketing efforts and endorsements by celebrities. Furthermore, several trends for the predicted duration encompass advancements in the extraction techniques of plant proteins, artificial intelligence's role in product formulation, improved traceability and clean-label sourcing courtesy of technology, progress in blending methodologies of plant-based proteins, and strides in masking flavors and enhancing sensory appeal.

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What Are the Drivers Transforming the Plant-Based Protein Supplements Market?
The rise in the number of people embracing a vegan lifestyle is anticipated to boost the expansion of the plant-based protein supplements market. The phrase 'vegan population' pertains to individuals within a particular region, nation, or globally who adhere to a vegan diet and lifestyle. This surge in the vegan population can be attributed to greater environmental consciousness, with more individuals choosing vegan diets to diminish their carbon footprint and mitigate the environmental consequences of animal farming. Plant-based protein supplements deliver a convenient, high-quality supply of essential nutrients and proteins required for muscle growth, recovery, and holistic health, adhering to a vegan lifestyle without the dependency on animal products. For example, as revealed by Finder UK, a financial comparison site based in the UK, in the early part of 2024, around 2.5 million adults or 4.7% of the UK population followed a vegan diet, indicating a significant annual growth of 1.1 million individuals. Hence, the expanding vegan population is fuelling the growth of the plant-based protein supplements market.

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What Long-Term Trends Will Define the Future of the Plant-Based Protein Supplements Market?
Major corporations in the plant-based protein supplements market are making a concerted effort to be innovative, including developing plant-derived protein powder, to strengthen their position and cater to shifting consumer preferences. A plant-based protein powder is a dietary enhancement created solely from plant materials, offering a rich source of protein for those seeking substitutes for proteins derived from animals. For example, in January 2025, Zyra Protein, a wellness and fitness services firm based in Columbia, introduced a unique plant protein powder characterized by its simplicity and cleanliness, utilizing just four natural, allergen-free constituents without any artificial sweeteners or flavors such as monk fruit, stevia, or sucralose. The product, which is free of gluten and soy and is vegan, is appropriate for various dietary requirements.

Which Segments in the Plant-Based Protein Supplements Market Offer the Most Profit Potential?
The plant-based protein supplements market covered in this report is segmented -

1) By Type: Soy Protein, Wheat Protein, Pea Protein, Other Types
2) By Product: Protein Powder, Protein Bars, Ready-To-Drink, Other Products
3) By Distribution Channel: Mass Merchandisers, Pharmacies Or Drugstores, Specialty Stores, Online Retail, Other Distribution Channels
4) By Application: Sports Nutrition, Functional Food, Other Applications

Subsegment:
1) By Soy Protein: Concentrate, Isolate, Hydrolysate
2) By Wheat Protein: Gluten, Hydrolyzed Wheat Protein, Wheat Protein Isolate
3) By Pea Protein: Pea Protein Isolate, Pea Protein Concentrate
4) By Other Types: Rice Protein, Hemp Protein, Pumpkin Seed Protein, Chia Protein

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Which Firms Dominate the Plant-Based Protein Supplements Market by Market Share and Revenue in 2025?
Major companies operating in the plant-based protein supplements market are Abbott Laboratories, Glanbia plc, NOW Foods Inc., Garden of Life LLC, Myprotein, Huel Ltd, Ghost Lifestyle LLC, Bulk Ltd, Ritual Inc., Pure Power Nutrition Ltd, Nutiva Inc., Sunwarrior LLC, TB12 Sports Inc., Nutrabay Online Services Pvt. Ltd., ProMix Nutrition Inc., Naked Nutrition, Ka'Chava Inc., MuscleBlaze, Plantigo Nutritional Supplements Pvt Ltd, Ora Organic Inc., Vega, Genetic Nutrition Pvt Ltd, Resync Nutrition LLC.

Which Regions Offer the Highest Growth Potential in the Plant-Based Protein Supplements Market?
North America was the largest region in the plant-based protein supplements market in 2024. The regions covered in the plant-based protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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