Pet Grooming Services Market Set to Reach New Heights by 2032 with Rising Pet Humanization and Spending

✅Overview of the Market

The pet grooming services market is witnessing robust growth globally, fueled by the increasing trend of pet humanization and growing awareness about pet health and hygiene. As pet ownership rises, particularly among millennials and urban populations, the demand for professional grooming services is surging. Services such as hair trimming, bathing, nail clipping, and spa treatments are no longer considered luxuries but necessities for many pet parents. The market has evolved significantly with pet salons, mobile grooming vans, and online booking platforms making services more accessible and personalized. Rising disposable incomes and the growing inclination to treat pets as family members are key contributors to this shift.

In terms of market dynamics, the global pet grooming services market is expected to reach US$ 6.5 billion by 2032, up from approximately US$ 3.9 billion in 2025, expanding at a strong CAGR. Among service types, bath and dry services remain the most sought-after segment, while dogs dominate the pet type segment due to their higher grooming needs. North America leads the global market, driven by the presence of established grooming chains, high pet ownership, and increased per capita spending on pet care. The U.S., in particular, has a mature market where consumers willingly invest in specialized grooming services, including holistic and luxury offerings.

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✅Key Market Insights

➤ Pet humanization continues to shape spending behaviors, especially in urban and affluent households.
➤ Mobile grooming services are gaining momentum due to convenience and time efficiency.
➤ Social media trends and influencer pets are increasing awareness and demand for stylish grooming.
➤ Subscription-based grooming models and loyalty programs are being adopted to ensure repeat business.
➤ Grooming franchises and independent startups are expanding in developing markets, increasing accessibility.

✅What are the most in-demand services in pet grooming?

The most in-demand services in pet grooming include bathing and drying, fur trimming and styling, nail clipping, ear cleaning, and de-shedding treatments. These services not only enhance the pet's appearance but also support their overall health by preventing infections and skin issues. Additionally, premium offerings such as aromatherapy, dental care, and breed-specific styling are becoming increasingly popular among pet parents who seek a spa-like experience for their pets. As the awareness of pet wellness grows, these services are no longer considered indulgent but essential aspects of responsible pet ownership.

✅Market Dynamics

Drivers:
The pet grooming services market is propelled by rising pet ownership globally, especially among young adults who view pets as companions. Urban lifestyles and busy work schedules are also pushing owners to outsource grooming needs to professionals. Furthermore, growing awareness about pet health and preventive care has made grooming a routine necessity rather than an occasional activity.

Market Restraining Factor:
One of the significant challenges in the market is the lack of trained groomers, particularly in emerging economies. The grooming profession demands not only technical expertise but also behavioral knowledge of animals, which limits scalability. Additionally, in rural areas or low-income regions, professional grooming services are still considered a luxury, hampering market penetration.

Key Market Opportunity:
There is a strong opportunity in tier-II and tier-III cities, where pet adoption is increasing but grooming infrastructure remains underdeveloped. Launching affordable, mobile grooming units and training programs can help tap into this market. Also, leveraging technology through online bookings, customer management apps, and virtual consultations can enhance service delivery and customer satisfaction.

✅Market Segmentation

The pet grooming services market can be segmented based on service type, pet type, and distribution channel. Service-wise, the market includes bath and dry, nail trimming, hair removal and trimming, massage and spa, dental cleaning, and others. Among these, bath and dry is the leading segment due to its routine nature and essential role in pet hygiene. Nail trimming and fur styling are also witnessing a rise in popularity due to aesthetic preferences and veterinary recommendations. High-end grooming services, such as aromatherapy, spa treatments, and paw massage, are growing among premium consumers.

Based on pet type, the market is primarily segmented into dogs, cats, and others (rabbits, birds, etc.). Dogs dominate the segment as they require more frequent grooming and are more commonly kept as pets across various regions. Cats follow due to increasing feline adoption and awareness of their grooming needs. The growing trend of owning exotic and small animals is also creating niche demands, expanding the service range. Distribution channels are classified into commercial grooming salons, mobile grooming services, pet hotels, and home-based grooming setups. Among these, mobile grooming is rapidly gaining traction due to its on-demand nature and convenience.

✅Regional Insights

North America remains the dominant market for pet grooming services due to a high pet ownership rate, advanced grooming infrastructure, and cultural acceptance of pet wellness. The U.S. leads in service innovation, with grooming chains offering customized, holistic, and even luxury packages. Europe follows closely, with countries like the U.K., Germany, and France emphasizing pet welfare and hygiene. Grooming services in Europe are highly regulated, ensuring quality and professionalism.

Asia Pacific is emerging as a high-growth region driven by rising disposable incomes, increasing urbanization, and growing awareness of pet care. Countries such as China, India, and South Korea are witnessing a surge in pet adoption, creating demand for modern grooming facilities. Latin America and the Middle East & Africa are still developing markets with untapped potential, especially as Western lifestyles and pet care awareness spread across these regions.

✅Competitive Landscape

The pet grooming services market is highly fragmented with a mix of global franchises, independent salons, and home-based groomers. Key players are investing in branding, staff training, and digital platforms to gain a competitive edge. Some companies are also collaborating with veterinary clinics and pet food retailers to offer bundled services.

✅Company Insights

✦ PetSmart Inc.
✦ The Dog Stop
✦ Aussie Pet Mobile
✦ Pet Palace
✦ Petco Animal Supplies, Inc.
✦ Woofie's
✦ Hollywood Grooming
✦ Barking Lot
✦ Wag Labs, Inc.
✦ VIP Petcare

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✅Key Industry Developments

Recent developments in the pet grooming services market focus on digital integration and service personalization. Companies like PetSmart and Petco are expanding their mobile and online booking options, offering grooming packages tailored to specific breeds and skin types. Subscription models, grooming passes, and loyalty programs are increasingly being adopted to encourage repeat business and build long-term customer relationships.

Additionally, global franchises are expanding their physical footprints into new markets through franchising and partnerships. Mobile grooming services are on the rise, with companies investing in eco-friendly vans, energy-efficient grooming tools, and appointment tracking apps. Industry players are also exploring collaborations with animal shelters and rescue organizations to offer grooming as part of adoption programs, thereby increasing brand visibility and community engagement.

✅Innovation and Future Trends

The pet grooming industry is embracing technological innovation, with the use of AI-powered pet diagnostics, automated grooming equipment, and data-driven recommendations for grooming schedules. Smart grooming tables, ergonomic tools, and cloud-based client management systems are helping groomers provide a seamless and customized experience. Furthermore, many services now offer digital pet profiles, allowing pet parents to track grooming history, preferences, and recommended services.

Looking ahead, sustainability and wellness will be major focus areas. The use of organic shampoos, cruelty-free grooming products, and water-saving grooming methods is expected to gain traction. Grooming services are also expected to become part of broader pet wellness centers, integrating veterinary, dietary, and behavioral services under one roof. As consumers demand more personalized, ethical, and tech-driven experiences, the grooming services industry is poised to transform into a holistic lifestyle solution for pets.

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