openPR Logo
Press release

Avazona Ltd.'s 'Founders in Focus' Hits #1 Best-Seller on Amazon, Celebrating 14 Elite Entrepreneurs Who Built It Their Way

07-03-2025 12:00 AM CET | Associations & Organizations

Press release from: ABNewswire

Avazona Ltd.'s 'Founders in Focus' Hits #1 Best-Seller

"Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way," the debut anthology by Avazona Ltd., has officially hit #1 on Amazon in multiple categories. The book captures the raw, real, and radically different journeys of 14 visionary entrepreneurs across diverse industries.
Edinburgh, UK - July 2nd, 2025 - Avazona Ltd., the powerhouse behind some of today's most visible personal brands, has made a major splash in the publishing world with the launch of Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way [https://www.amazon.com/Founders-Focus-Stories-Entrepreneurs-Built-ebook/dp/B0F8VVHQM4]. Since its release, the book has become an Amazon #1 bestseller, topping charts in Global Marketing, Commerce, Shopping & Commerce Reference, and Business Franchises. Featuring real, unfiltered narratives from entrepreneurs in sectors like healthcare, real estate, tech, coaching, and education, the anthology highlights the grit, detours, and defining moments behind modern success.

Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXcTC-rEo73Vn77TvrHUxHTZ1IfN1DlWJHNa9PlwoR0FkECV4po88u7RYFdDMeVtwl0DMtv1z36xowI_YogJ71to437eaj8jkjsbgcMDAJdL8JOvysawSGMsZFYbv6q7MYNW3kPe?key=CbWjXg-E8SNS6ruxMqAUzw

The book was born out of a need to separate entrepreneurial hype from what it's really like, what the book's creator, TJ Avazona, describes as the "pitfalls." "We're drowning in hustle quotes, but what people really need are raw blueprints and unedited maps of what it looks like to fall and get back up," said TJ. "I wrote this because I wish I had it ten years ago. These are the stories I needed to hear when I was struggling."

Each chapter offers a lived lesson plan, earned through trial, error, and relentless belief. The book doesn't promise a straight path, but it does offer guidance. These founders may come from different industries, but their stories echo a shared truth: that persistence, adaptability and courage are the real foundations of success.

TJ's own evolution reflects the message at the heart of the anthology. His path was not a red carpet to success, it was lined with failed YouTube channels, ghosted pitches, painful rejections and constant reinvention. From roadside penny hunts to leading a million-dollar marketing agency, his story is just one of many that prove success isn't about getting it right the first time, it's about continuing anyway.

"Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way" is now available on Amazon [https://www.amazon.com/Founders-Focus-Stories-Entrepreneurs-Built-ebook/dp/B0F8VVHQM4].

About Avazona Ltd.

Avazona Ltd. [https://avazona.com/] is a global PR and marketing agency known for helping entrepreneurs and businesses build credibility and visibility through strategic media placements and personal branding. With a presence in multiple countries, the company leverages its strong network of media contacts to deliver impactful storytelling and elevate client profiles across industries.

About Book Authors

*
Amy Goodson, an award-winning sports dietitian and founder of "The Sports Nutrition Playbook," shares how pauses in her career, like the 2020 slowdown, became launchpads for her greatest work, reminding us that unconventional paths often lead to unexpected wins.

*
Hillary Seiler, known as "Coach Hill," turned years of financial struggle and medical debt into a renowned business, "Financial Footwork," which teaches professional athletes and everyday people how to manage money. Her experience proves that pain can be the blueprint for purpose.

*
Dr. David Kenneth Waldman, education advocate, reveals how failing in pre-med led him to create "To Love Children Educational Foundation International," which empowers girls through education. His story highlights how the worst setbacks can lead to the most impactful missions.

*
Nick Day, founder of "JGA Recruitment," took a bold leap during the 2008 economic crisis by specializing in payroll. He shows that niche focus and timely action, even in crises, can lead to big wins.

*
Kenya Lee, a nurse and founder of "Faith In Girls," turned the stillbirth of her daughter into a movement that empowers women. Her chapter proves that emotional intelligence is the foundation of independence.

*
Ryan Crittenden, a U.S. Army veteran, Ph.D. in Industrial and Organizational Psychology, and founder of "XL Coaching and Development," explains how naming his self-doubt helped him transform it into a tool for growth. He emphasizes outshining flaws with what works and the importance of making people feel seen and valued for long-term wins.

*
Shailesh Poddar, founder of "Habitat28," changed the housing industry by making modular homes high-quality. From facing stigma to winning municipal approval, his journey demonstrates how innovation and evidence can change minds and markets.

*
Jessica Coffield, psychologist turned coach, offers a valuable story on turning passion into a business like "Endless Possibilities Life and Business Coaching Services." She shows how purpose, combined with structure and knowledge, can take flight and create lasting breakthroughs.

*
Michael Holt, luxury real estate expert and co-founder of "The Holt Team," combines high-quality service with deep client empathy. His approach reveals how relationships fuel long-term success.

*
Henry Criss, a Marine Corps veteran and CEO of "Fraum Health," left behind government bureaucracy to pursue healthcare. His work in non-surgical pain and wellness care reminds us that risks, not routines, lead towards revolutionary leadership.

*
Dr. Adebola Ajao, an FDA epidemiologist and leadership coach, found her calling after career burnout. Through "Empowering Initiatives," she mentors women to rise beyond professional stagnation, showing that science-backed purpose is a powerful force for reinvention.

*
Philip Shalala, founder of "The Critical Co." and the branding mastermind behind a major hospitality brand's entertainment empire, built businesses by following his gut. From launching a top-selling energy drink to selling his entertainment company to a national sports organization, Philip's story is proof that innovation succeeds when you trust your instincts and dare to disrupt.

*
Rich Funk, CEO of "BOOM Chaga" and a veteran of leading global consumer goods companies, turned COVID-era grief into a mission for wellness. His chapter proves how tragedy and personal loss can awaken world-changing innovation.

*
Christian Cassarly, founder of "SuperpowerThinking.org," combines trading, mindset mastery, and faith to help others achieve financial and spiritual freedom. He proves that vision and belief can transform uncertainty into impact and profit into purpose.

Media Contact
Company Name: Avazona Ltd
Contact Person: Zach Miller
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=avazona-ltds-founders-in-focus-hits-1-bestseller-on-amazon-celebrating-14-elite-entrepreneurs-who-built-it-their-way]
City: Edinburgh
Country: United Kingdom
Website: https://avazona.com/

Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com



This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Avazona Ltd.'s 'Founders in Focus' Hits #1 Best-Seller on Amazon, Celebrating 14 Elite Entrepreneurs Who Built It Their Way here

News-ID: 4090316 • Views:

More Releases from ABNewswire

SMARTCOBY ULTRA SLIM 3K Redefines Portable Power: Just 4.98mm Thin with Apple-Trusted ATL Battery Cells
SMARTCOBY ULTRA SLIM 3K Redefines Portable Power: Just 4.98mm Thin with Apple-Tr …
CIO Inc. announces the launch of the SMARTCOBY ULTRA SLIM 3K, the world's thinnest 4.98mm mobile power bank. Featuring premium ATL battery cells trusted by Apple, a reinforced stainless-steel frame, and Apple-certified Find My integration, it delivers unmatched safety, convenience, and portability. With MagSafe compatibility and USB-C fast charging, it redefines what a power bank can be-ultra-thin, ultra-strong, and always reliable. Osaka, Japan - September 30, 2025 - CIO Inc. today
Fortress Expands Service Portfolio with Cutting-Edge Generative Engine Optimization Services
Fortress Expands Service Portfolio with Cutting-Edge Generative Engine Optimizat …
Leading SEO Agency Introduces GEO Services to Help Clients Dominate AI-Powered Search Results FLORIDA - September 30, 2025 - Fortress [https://fortressgrowth.com], a leading provider of generative engine optimization (GEO) services, today announced the launch of its comprehensive GEO solutions designed to help businesses optimize their content for AI-powered search engines and generative platforms. This strategic expansion reinforces Fortress's commitment to staying ahead of the evolving digital landscape. Pioneering the Future of Search
Transform Interiors with Stylish and Functional Wall Paneling
Transform Interiors with Stylish and Functional Wall Paneling
Investing in wall paneling is an effective way to transform interiors, offering protection, functionality, and a modern design statement. With options suitable for a variety of styles and settings, wall panels provide homeowners and businesses with a practical and stylish solution to elevate their spaces. Wall paneling has emerged as a versatile and stylish solution for homeowners and interior designers looking to enhance the aesthetics and functionality of living and commercial
Enhance Home Interiors with Quality Skirting Boards
Enhance Home Interiors with Quality Skirting Boards
For those looking to upgrade their interiors, investing in quality skirting boards is a simple yet effective way to transform a room. From protecting walls to enhancing aesthetics, skirting boards play a crucial role in creating polished, sophisticated, and functional living spaces. In modern interior design, small details can make a significant impact on the overall look and feel of a home. One such detail that combines functionality and aesthetic appeal

All 5 Releases


More Releases for Avazona

Avazona Ltd.'s 'Founders in Focus' Hits #1 Best-Seller on Amazon, Celebrating 14 …
"Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way," the debut anthology by Avazona Ltd., has officially hit #1 on Amazon in multiple categories. The book captures the raw, real, and radically different journeys of 14 visionary entrepreneurs across diverse industries. Edinburgh, UK, 2nd July 2025, ZEX PR WIRE, Avazona Ltd., the powerhouse behind some of today's most visible personal brands, has made a major splash in the