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Accelerated Growth Driven By The Surging Influence Of E-Commerce: Core Growth Enabler in the IoT in Retail Market, 2025
Stay ahead with our updated market reports featuring the latest on tariffs, trade flows, and supply chain transformations.What Will the IoT in Retail Industry Market Size Be by 2025?
In past years, the market size of IoT in retail has witnessed a surge. Expanding from a predicted size of $39.52 billion in 2024, it is expected to reach a worth of $46.77 billion in 2025, signifying a compound annual growth rate (CAGR) of 18.3%. Factors such as the shift towards data-oriented decision making, the transformation of customer engagement strategies, optimization of inventory, improvement of in-store experiences, and measures for security and loss prevention have contributed to growth in the historical period.
What's the Long-Term Growth Forecast for the IoT in Retail Market Size Through 2029?
Over the coming years, a rapid expansion is projected in the size of the IoT in retail market. This market is expected to balloon to a whopping $93.77 billion by 2029, reflecting a compound annual growth rate (CAGR) of 19.0%. The factors contributing to this surge during the forecast period include the integration of data analytics and AI, embracing edge computing, the widespread use of IoT devices by consumers, growth of omnichannel retailing, and effective data protection and cybersecurity measures. Key trends for the forecast period encompass improved visibility and transparency in the supply chain, smart shelves coupled with product monitoring, enhanced security and shrinkage prevention, in-store analytics and monitoring of customer footfall, and contactless payment and checkout procedures.
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What Are the Key Growth Drivers Fueling the IoT in Retail Market Expansion?
The acceleration of e-commerce utilization is forecasted to drive the expansion of the IoT in the retail sector. E-commerce, commonly defined as electronic or online trading, involves the buying and selling of goods or services via the internet, including the transfer of funds and data to facilitate these transactions. The IoT plays a vital role in e-commerce, particularly in inventory management, utilizing tools such as radio frequency identification tags that deliver vital product information such as type, availability, and expiry date, all without requiring human intervention. IoT can enable precise and thorough tracking of items throughout the supply chain, remote product assessment for maintenance prediction and performance analysis, business customization, customer and sales management, and additional capabilities, all to streamline retail operations in e-commerce. As an example, in August 2024, the U.S. Census Bureau, a government agency in the US, reported that retail e-commerce sales in the US for the second quarter of 2024 hit $291.6 billion, an increase of 1.3% from Q1 and 6.7% year-over-year. Total retail sales amounted to $1,826.9 billion, a 0.5% ascent from Q1 and a 2.1% rise from Q2 2023. This growth in e-commerce utilization is thus fueling the expansion of the IoT in the retail marketplace.
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What Are the Key Trends Driving IoT in Retail Market Growth?
A significant trend that is gaining traction in the retail IoT market is product innovation. In order to maintain their dominance in the market, leading companies are concentrating their efforts towards R&D for innovative products. For instance, in May 2022, Hanshow Technology Co. Ltd, a US-based manufacturer and trader of electronic shelf label (ESL) products and solutions, unveiled AllStar. This new IoT platform, specifically crafted for the retail industry, aims at assisting retailers in broadening and enhancing their digitization. The AllStar platform serves as a comprehensive system for managing all the digital tools of a store, inclusive of SaaS and private deployment options that incorporate consolidated user authentication and third-party application integration through an HTTP-based open API. Furthermore, it offers efficient smart store operation and enhances the shopping experience of customers in-store, encompassing vital functional aspects such as pricing regulation, inventory control, picking, geolocation, dynamic pricing, promotional boards, interactive promotion, digital payment, traffic analysis, and automated monitoring patrol.
How Is the IoT in Retail Market Segmented?
The IoT in retail market covered in this report is segmented -
1) By Offering: Solution, Service
2) By Type: Beacons, RFID Tags, Sensors, Wearables, Other Types
3) By Technology: Bluetooth Low Energy, Near field Communication, ZigBee, Other Technologies
4) By Deployment Mode: On-Premise, Cloud
5) By Application: Supply Chain Operations Management, Customer Management, Sales And Customer Management, Asset Management, Other Applications
Subsegments:
1) By Solution: Smart Shelves, Inventory Management Systems, Customer Analytics Platforms, Point Of Sale (POS) Systems, Beacon Technology
2) By Service: Consulting Services, Integration Services, Maintenance And Support Services, Data Management And Analytics Services, Training Services
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Which Companies Are Leading the Charge in IoT in Retail Market Innovation?
Major companies operating in the IoT in retail market include ARM Limited, Cisco Systems Inc., Alphabet Inc., IBM Corporation, Impinj Corporation, Intel Corporation, Microsoft Corporation, PTC Inc., RetailNext Inc., SAP SE, Softweb Solutions Inc., Zebra Technologies Corporation, Huawei Technologies Company Limited, Amazon Web Services Inc., Software AG, Bosch Software Innovations GmbH, NEC Corporation, Oracle Corporation, Vodafone Group Plc., Allergen Technologies Private Limited, Sierra Wireless Inc., Happiest Minds Technologies Limited, Losant IoT inc., NXP Semiconductors N.V., Verizon Communications Inc., Microchip Technology Incorporated, Bsquare Corporation, Fujitsu Limited, Hewlett Packard Enterprise Development LP
Which Regions Are Leading the Global IoT in Retail Market in Revenue?
North America was the largest region in the IoT in retail market in 2024. Asia-Pacific is expected to be the fastest-growing region in the IoT in retail market report during the forecast period. The regions covered in the IoT in retail market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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