2025 In-App Advertising Industry Trends Report: Long-Term Outlook Through 2034

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How Large Will the In-App Advertising Market Size By 2025?
The size of the in-app advertising market has seen a tremendous expansion in the last few years. The market, which is projected to be worth $144.55 billion in 2024, is expected to increase to $174.18 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 20.5%. The significant growth observed over the historical period is linked to the surge in the usage of mobile devices, changes in user preferences, the ability for app developers to generate revenue, the evolution of app stores, and the growth of app ecosystems.

How Big Is the In-App Advertising Market Size Expected to Grow by 2029?
The market size for in-app advertising is predicted to experience significant expansion in the coming years, anticipated to reach $365.42 billion in 2029 with a compound annual growth rate (CAGR) of 20.4%. This growth within the prediction period can be associated with factors such as the worldwide expansion of the app market, ad fraud reduction, improvements in user experience, the emergence of new app categories, as well as increased use of data-driven targeting and analytics. Key trends during this forecast period include the preeminence of mobile, strategies for app monetization, programmatic advertising, innovation in ad formats and creativity, along with enhanced data analytics and targeting.

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Which Key Market Drivers Powering In-App Advertising Market Expansion and Growth?
The growing usage of smartphones and tablets is propelling the progression of the in-app advertising market. Smartphones are cell phones that have capabilities beyond just making calls and sending messages. A tablet is a gadget with a touchscreen interface that is larger than that of a smartphone. The escalating use of these devices enhances the usage of mobile applications, which are platforms for in-app advertisements. Ad publishers use in-app mobile advertising to create highly targeted and tailored ads, which increases the chances of the audience being captivated and clicking on them. For example, information from the International Telecommunication Union (ITU), a Swiss-based specialised agency of the United Nations responsible for information and communication technologies, revealed that in April 2023, the global count of mobile subscriptions surpassed 8.58 billion in 2022, and hit 8.9 billion in 2023, in line with a global population of 7.95 billion halfway through the year. Consequently, the widespread usage of mobile devices and connectivity is fuelling the expansion of the field service management market.

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Which Fast-Growing Trends Are Poised to Disrupt the In-App Advertising Market?
Prominent enterprises in the in-app advertising division concentrate on sophisticated data analytics and custom marketing tactics to amplify user interaction and optimize advertising efficacy, transitioning the mobile app environment into a profitable platform for marketing. Adobe's AI-driven mobile application, Adobe Express, is an inventive tool designed to simplify the content creation process with functionalities for developing social media posts, videos, promotional materials, and emblems, all fortified by the Adobe Firefly generative AI technology. Specifically, in April 2024, Adobe Inc., a US-based computer software business, unveiled an AI-based mobile app, Adobe Express. This app, augmented with Adobe Firefly, a generative artificial intelligence (GenAI) instrument, aspires to simplify the creative journey for content makers. It provides functions that aid users in designing social media posts, videos, flyers, logos, and more, thereby making superior content available to a wide audience.

What Are the Emerging Segments in the In-App Advertising Market?
The in-app advertising market covered in this report is segmented -

1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads
2) By Platform: IOS, Android
3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing

Subsegments:
1) By Banner Ads: Static Banner Ads, Animated Banner Ads, Responsive Banner Ads
2) By Interstitial Ads: Full-Screen Interstitials, Video Interstitials, Image Interstitials
3) By Rich Media Ads: Expandable Ads, Interactive Ads, 3D Ads
4) By Video Ads: In-Stream Video Ads, Out-Stream Video Ads, Rewarded Video Ads
5) By Native Ads: In-Feed Ads, Sponsored Content, Recommendation Widgets

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Who Are the Global Leaders in the In-App Advertising Market?
Major companies operating in the in-app advertising market include Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta Platforms Inc., Flurry, Google AdMob, InMobi Pte Ltd., Tapjoy Inc., Glispa GmbH, Microsoft Corporation, Zoomd Technologies Ltd., AdColony, Amazon.com Inc., AppLovin, Appodeal, Epom Apps, Fyber, IronSource, Media.net, StartApp, Unity Technologies, Liftoff, Mintegral

Which are the Top Profitable Regional Markets for the In-App Advertising Industry?
North America was the largest region in the in-app advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the in-app advertising market share during the forecast period. The regions covered in the in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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