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Prevalence Of Chronic Disease Boosts Personalized Nutrition Market Emerges as a Core Driver of the Personalized Nutrition Market in 2025
Personalized Nutrition Market
What Is the Expected CAGR for the Personalized Nutrition Market Through 2025?
The size of the personalized nutrition market has seen swift expansion in the last few years. The market value is projected to rise from $16.61 billion in 2024 to $19.2 billion in 2025, signalling a compound annual growth rate (CAGR) of 15.6%. The growth witnessed in the historic period is due to factors like developments in genomics, increased awareness of health and wellness, empowerment of consumers, surge in chronic illnesses, and innovations in the food industry.
What's the Projected Size of the Global Personalized Nutrition Market by 2029?
The market size of personalized nutrition is projected to experience swift expansion in the coming years, climbing to a size of $35.19 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 16.4%. This growth expected in the period ahead can be linked to the integration of healthcare and wellness programs, inclusion of behavioral insights, policy support and the formation of standards, direct-to-consumer channels and an increasing consumer need for tailored products. Key trends set to define this period include escalating health consciousness, genomic research, the popularity of wearable health tracking devices, evolving consumer patterns, and customized food products.
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Top Growth Drivers in the Personalized Nutrition Industry: What's Accelerating the Market?
As the occurrence of long-term, typically incurable illnesses known as chronic diseases increases, it's predicted that the personalized nutrition market will experience an upward trajectory. Lifestyle alterations and medical care are often used to manage these diseases, which gradually result from a complex interplay between genetic, environmental, and behavioral factors. The specialized approach of personalized nutrition plays a crucial role in treating chronic illness as it factors in an individual's distinctive genetic composition, health history, and present health condition. This enables the formulation of a personalized nutrition strategy aimed at particular health issues and potential nutritional deficiencies or irregularities. For example, the US-based public health agency, Centers for Disease Control and Prevention reported that about 37.3 million people or 11.3% of the US population, are grappling with diabetes in 2022. Consequently, the escalating incidence of disease signals a boost to the personalized nutrition market.
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What Trends Will Shape the Personalized Nutrition Market Through 2029 and Beyond?
The trend towards product innovation is becoming increasingly crucial within the personalized nutrition marketplace. Big players that are engaged in the personalized nutrition sector are looking to leverage state-of-the-art technologies like artificial intelligence to maintain their foothold. For instance, Ahara Corporation, an American company specializing in precision nutrition and offering scientifically-backed personalised nutrition strategies, launched a free tier of its service known as Ahara Basic Free Plan in June 2023. This move signifies Ahara's dedication to making precision nutrition, backed by scientific evidence, available to all, with the objective of enabling people to manage their health more proactively via tailored diet methods. The Basic Plan provides the possibility for individuals to utilize the health insights derived from Ahara's data without any financial burden. Users, by filling out a science-supported questionnaire, gain personalized data on the essential nutrients required by their body and receive valuable advice on how to meet their nutritional requirements. This streamlined process negates the requirement for pricey face-to-face consultations with doctors, thus making personalized nutrition more reachable to a wider demographic.
What Are the Main Segments in the Personalized Nutrition Market?
The personalized nutrition market covered in this report is segmented -
1) By Product Type: Personalized Supplements, Personalized Diet Plans, Personalized Beverages, Diseases Based
2) By Form: Tablets, Capsules, Powder, Liquid, Other Forms
3) By Measurement Method: Active Measurements, Standard Measurements
4) By End User: Direct-To-Consumer, Wellness And Fitness Centers, Hospitals And Clinics, Institutions, Food Delivery Services
Subsegments:
1) By Personalized Supplements: Vitamins And Minerals, Protein Supplements, Herbal Supplements, Omega Fatty Acids, Probiotics, Custom Formulations
2) By Personalized Diet Plans: Weight Management Plans, Athletic Performance Plans, Health Condition-Specific Plans, Meal Delivery Services, Customized Recipes
3) By Personalized Beverages: Functional Drinks, Nutritional Shakes, Custom Tea Or Coffee Blends, Infused Water
4) By Diseases Based: Diabetes Management, Cardiovascular Health, Digestive Health, Weight Loss, Immune Support
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Which Top Companies are Driving Growth in the Personalized Nutrition Market?
Major companies operating in the personalized nutrition market include BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Viome Life Sciences Inc., BiogeniQ Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited
Which Regions Will Dominate the Personalized Nutrition Market Through 2029?
North America was the largest region in the personalized nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the personalized nutrition market during the forecast period. The regions covered in the personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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