Global Beer Market Set to Expand Amid Rising Craft and Premium Beer Consumption Trends

Market Overview:

The global beer market reached a valuation of USD 686.3 billion in 2024 and is projected to grow at a CAGR of 1.8%, reaching USD 802.9 billion by 2033. This growth is driven by evolving consumer preferences towards specialty brews and low-alcohol options, the expansion of e-commerce and online retailing, and significant growth in the tourism and hospitality sectors.

Study Assumption Years:

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033

Beer Market Key Takeaways:

Market Size and Growth: In 2024, the global beer market was valued at USD 686.3 billion and is expected to reach USD 802.9 billion by 2033, growing at a CAGR of 1.8% during 2025-2033.

Product Type Segmentation: The market is categorized into standard lager, premium lager, specialty beer, and others, with standard lager holding a significant share due to its widespread consumer acceptance.

Packaging Preferences: Glass bottles remain the preferred packaging choice, followed by PET bottles and metal cans, reflecting consumer preferences for traditional packaging.

Production Methods: Macro-breweries dominate the market; however, micro-breweries are experiencing rapid growth, catering to the rising demand for craft and specialty beers.
Distribution Channels: Supermarkets and hypermarkets lead in beer sales, but on-trade channels like bars and restaurants play a crucial role in premium beer consumption.

Regional Dominance: Europe currently holds a significant market share, attributed to its rich brewing traditions and high consumption rates.

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Market Growth Factors:

Technological Advancements In Brewing : The beer sector is employing technological innovations designed to enhance production efficiency and guarantee the quality of products. The automation of the brewing processes maintains consistency and scalability without a quality trade-off, enabling the breweries to meet the ever-increasing demand for their products. Advanced filtration and pasteurization techniques enhance the product shelf life and make it feasible for large-scale distribution. Besides, fermentation technology developments allow the production of a variety of beer styles to satisfy the changing tastes of consumers. These technological developments have worked together to boost steady market growth.

Regulatory Support and Standards : The beer industry has been recognized to hold great monetary importance by the various governments of the world, thus leading them to create supportive regulations and standardization efforts. Liberalization of licensing procedures and favorable tax regimes lowered the entry barriers for new breweries, which in turn, has enhanced the growth of the industry. Ultimate standardization in quality control ensures consumer safety as well as increases the credibility of the product. Legislation promoting responsible drinking has, meanwhile, played a major role in enhancing the image of the industry, encouraging moderate consumption, and ensuring market sustainability.

Growing Demand and Consumer Trends: Shifting consumer preferences toward unique and premium beers have triggered market demand. The craft beer movement, highlighting artisanal and local brews, is gaining traction by wooing a small section of consumers in search of novelty in taste and experience. These health-conscious consumers favor low-alcohol and non-alcoholic beers, hence the diversification of portfolios by breweries. The association of beer with culinary experiences, like food pairing and beer-oriented events, reinforces its cultural value, thereby stimulating consumption and promoting market growth.

Market Segmentation:

Product Type:
Standard Lager
Premium Lager
Specialty Beer
Others

Packaging:
Glass
PET Bottle
Metal Can
Others
Production:
Macro-Brewery
Micro-Brewery
Others

Alcohol Content:
High
Low
Alcohol-Free

Flavor:
Flavored
Unflavored
Distribution Channel:
Supermarkets and Hypermarkets
On-Trades
Specialty Stores
Convenience Stores
Others

Breakup by Region:

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Regional Insights:

Europe maintains a dominant position in the global beer market, attributed to its rich brewing heritage and high consumption rates. The region's diverse beer culture and established infrastructure support sustained market growth.

Recent Developments & News:

Anheuser-Busch InBev (AB InBev), the world's largest brewer, reported a 3.4% increase in revenues, reaching $14.8 billion, driven by strong performances of premium brands like Corona and Michelob Ultra. Despite a 19% decline in volumes in China due to economic challenges, AB InBev experienced growth in Central and South America, Europe, and North America, with a notable market share increase in the US. The company's quarterly adjusted profits surged by 10.1%, surpassing expectations, and the introduction of non-alcoholic options like Michelob Ultra Zero has met strong consumer demand. citeturn0news20

Key Players:

Asahi Group Holdings, Ltd.
ANHEUSER-BUSCH INBEV SA/NV
Beijing Yanjing Beer Group Corporation
Carlsberg Group
Diageo plc
Dogfish Head Craft Brewery Inc.
HEINEKEN N.V.
Sierra Nevada Brewing Co.
Grupo Modelo
United Breweries Limited (UBL)
Oettinger Brauerei GmbH
Kirin Holdings Company Limited
Molson Coors Beverage Company
Tetra Laval Group

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