Ales Market Trends That Will Shape the Next Decade: Insights from Bira Breaks Ground With Hill Station Cider Ales In The Craft Beer Market

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How Large Will the Ales Market Size By 2025?
In recent years, the market size for ales has seen robust growth. Predictions indicate a rise from $21.32 billion in 2024 to $22.89 billion in 2025, with a compound annual growth rate (CAGR) of 7.4%. The growth during the historic period is due to various factors, including cultural and social trends, evolving customer tastes, the rise of microbreweries and craft beer, a focus on local and artisanal production, and the pairing of food and beverage.

How Big Is the Ales Market Size Expected to Grow by 2029?
The market for ales is predicted to experience robust expansion in the forthcoming years. It's projected to escalate to $29.93 billion by 2029, with a compound annual growth rate (CAGR) of 6.9%. The anticipated growth during this period is mainly due to factors like utilization of locally sourced and sustainable ingredients, health and wellness trends, novelty in brewing techniques, efficacious marketing and branding methods, and the worldwide proliferation of the craft beer culture. Key trends to watch for during this timeframe encompass low alcohol and non-alcoholic ales, eco-friendly brewing methods, contemporary marketing approaches such as digital marketing and online commerce, cooperative brews, and the thriving trend of beer tourism.

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Which Key Market Drivers Powering Ales Market Expansion and Growth?
The escalating inclination towards beer consumption is anticipated to enhance the expansion of the ales market in the future. Beer, a form of alcoholic beverage, is produced by the extraction and fermentation of raw materials in water followed by boiling. Light to moderate consumption of beer has potential health benefits such as lower risk of heart disease, better glucose regulation, enhanced bone strength, and decreased risk of dementia. These benefits boost the likelihood of beer consumption, encouraging the increased consumption of ales. For instance, Kirin Holdings Company Limited, a beverage firm based in Japan, provided a report in December 2023 stating that roughly 192.1 million kiloliters of beer were consumed in 2022, marking a 2.9% growth from the previous year. Consequently, this growing propensity to consume beer fuels the expansion of the ales market.

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Which Fast-Growing Trends Are Poised to Disrupt the Ales Market?
Innovation in product development is a prominent emerging trend in the ales market. Major players in the ales sector are seeking to launch unique products to consolidate their market presence. An example is Bira, a craft beer brand manufacturer originally from India, which introduced the Hill Station Cider Ales in March 2023. This hard cider ale variation is brewed using fresh Himalayan apples and mountain barley. The cider's flavors are a mix of dry and gently sweet tastes, featuring a hint of malt and an intense apple flavor. Its natural and sharp characteristics derived from Himalayan apples, make it a perfect drinking option for all seasons, ideally served chilled over ice.

What Are the Emerging Segments in the Ales Market?
The ales market covered in this report is segmented -

1) By Production: Macro Brewery, Micro Brewery, Craft Brewery
2) By Packaging: Bottles, Cans, Other Packaging
3) By Category: Popular Priced, Premium, Super Premium
4) By Distribution Channel: On-Trade, Off-Trade

Subsegments:
1) By Macro Brewery: Large-Scale Production Ales, National Or International Brands
2) By Micro Brewery: Small-Scale Production Ales, Local Or Regional Brands
3) By Craft Brewery: Independently Owned Ales, Specialty Or Seasonal Ales, Innovative Or Experimental Ales

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Who Are the Global Leaders in the Ales Market?
Major companies operating in the ales market include Anheuser-Busch InBev SA/NV, Heineken N.V., Carlsberg A/S, Diageo plc, Sierra Nevada Brewing Co., United Breweries Group, China Resources Snow Breweries Limited, The Boston Beer Company Inc., Asahi Group Holdings Ltd., Beijing Yanjing Brewery Co. Ltd., Dogfish Head Craft Brewery Inc., Oettinger Brauerei GmbH, Squatters Craft Beers, D.G. Yuengling & Son Inc., Kirin Holdings Company Limited, Molson Coors Beverage Company, Sapporo Holdings Limited, Tsingtao Brewery Co. Ltd., New Belgium Brewing Company Inc., Bell's Brewery Inc., Stone Brewing Co., The Brooklyn Brewery, Lagunitas Brewing Company, Deschutes Brewery & Public House, Founders Brewing Co., Oskar Blues Brewery, Goose Island Beer Company, Magic Hat Brewing Company, Harpoon Brewery LLC, Full Sail Brewing Company, Rogue Ales & Spirits, Avery Brewing Co., Firestone Walker Brewing Company, Odell Brewing Co., Victory Brewing Company, Left Hand Brewing Company

Which are the Top Profitable Regional Markets for the Ales Industry?
Asia-Pacific was the largest region in the ales market in 2024. Asia-Pacific is expected to be the fastest-growing region in the ales market report forecast period. The regions covered in the ales market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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