Virtual and Augmented Reality in Healthcare Market Gains Momentum from Digital Transformation in Hospitals | Key players: Real Response, Microsoft, Laerdal Medical

Virtual and Augmented reality in healthcare market is anticipated to grow at a promising CAGR during the forecast period 2024-2031

Virtual and Augmented Reality in Healthcare Market is set to expand significantly over the next few years, according to the latest market intelligence report. This comprehensive study analyzes emerging trends, market size, pricing dynamics, and strategic opportunities, empowering B2B marketers, analysts, and industry stakeholders with critical data for informed decision-making.

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Virtual and Augmented Reality (VR/AR) in healthcare involves the use of immersive technologies to simulate medical scenarios, assist in surgeries, enhance patient education, and train healthcare professionals. These tools offer interactive, real-time environments that improve clinical accuracy, patient engagement, and overall treatment outcomes.

Market Players in the Virtual and Augmented Reality in Healthcare market:
The prominent players in Virtual and Augmented Reality in Healthcare market research report are:

Real Response, Microsoft, Laerdal Medical, CAE Healthcare Inc., GE HealthCare, Koninklijke Philips N.V., Fundamental Surgery, ImmersiveTouch, Inc., PrecisionOS and Atheer, Inc among others.

The companies are primarily focusing on strategies such as new product launches to penetrate the fastest-growing emerging markets across the world.

Virtual and Augmented Reality in Healthcare Market Key Development:

✅In May 2025, Osso VR launched a global partnership with medical universities in Europe and Asia, introducing multilingual VR surgical training modules for students and residents.

✅In April 2025, Meta Health acquired SimuClinic XR, a U.S.-based AR surgery simulation firm, to enhance its offerings in medical education and real-time operation room visualization.

✅In March 2025, Philips Healthcare unveiled a new AR-assisted cardiac intervention system, which overlays 3D images onto live procedures to guide surgeons with unprecedented precision.

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Virtual and Augmented Reality in Healthcare Market Segments:

➤By Component: Software, Hardware, Services

➤By Technology: Augment reality, Virtual reality, Mixed Reality

➤By Application: Patient Care Management, Medical Training and Education, Fitness, Others

➤By End User: Hospitals, Diagnostic Centers, Ambulatory Surgical Centers

The Virtual and Augmented Reality in Healthcare industry is experiencing rapid growth, driven by advancements in medical technologies, increased demand for innovative therapies, and a rising focus on patient-centered care. As these sectors evolve, the need for comprehensive market analysis becomes crucial to understand trends, regulatory changes, and emerging opportunities.

Research Methodology
Our analytical framework employs cutting-edge statistical modeling and data mining techniques to identify emerging patterns, forecast market trajectories, and decode complex industry dynamics. We enhance our findings through sophisticated market segmentation analysis and Porter's Five Forces evaluation, providing a 360-degree view of the competitive landscape. This multi-layered methodology ensures our delivered insights are not only data-driven and credible but also strategically relevant and immediately actionable for critical business decisions.

Regions Covered:
The global Virtual and Augmented Reality in Healthcare Market report focuses on six major regions: North America, South America, Europe, Asia Pacific, the Middle East, and Africa.
☞ North America - US, Canada, Mexico
☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe
☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific
☞ South America- Brazil, Argentina, Colombia, Rest of South America
☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel

This Report Covers:
✔ Go-to-market Strategy.
✔ Neutral perspective on the market performance.
✔Development trends, competitive landscape analysis, supply side analysis, demand side analysis, year-on-year growth, competitive benchmarking, vendor identification, Market Access, and other significant analysis, as well as development status.
✔Customized regional/country reports as per request and country level analysis.
✔ Potential & niche segments and regions exhibiting promising growth covered.
✔ Analysis of Market Size (historical and forecast), Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market (SOM), Market Growth, Technological Trends, Market Share, Market Dynamics, Competitive Landscape and Major Players (Innovators, Start-ups, Laggard, and Pioneer).

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