Press release
Matting Agents Industry Expands on Green Chemistry Trend during Forecast Period 2025 | Key Players: BASF SE, Akzo Nobel NV, Lubrizol
Matting Agents
The Matting Agents Market is gaining momentum across key geographies, driven by digital innovation and changing consumer expectations. This market report provides in-depth analysis, keyword-optimized forecasts, and actionable insights for businesses aiming to refine go-to-market strategies and strengthen brand positioning.
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Matting Agents Market Landscape Analysis:
Matting agents are specialized additives used in coatings, paints, inks, and plastics to reduce surface gloss and deliver smooth, matte or satin finishes. By scattering light across the surface, they enhance both visual appeal and surface performance without compromising durability. In 2025, the global matting agents market is experiencing steady growth, driven by the increasing demand for low-gloss finishes and sustainable coating solutions. With strong demand across Asia-Pacific and North America, the industry is poised for continued innovation and long-term success.
Matting Agents Market: Shifting Industry Trends and Market Potential
✦ Rising demand for low-gloss finishes across automotive, wood, industrial, and decorative coatings.
✦ Consumer preference for matte and satin aesthetics, especially in premium home and automotive applications.
✦ Increased adoption of eco-friendly and VOC-compliant coatings is driving demand for advanced matting solutions.
✦ Growth in powder and waterborne coating technologies, where matting agents play a crucial functional role.
✦ Advancements in silica-based and hybrid matting agents are improving compatibility, surface smoothness, and durability.
✦ Push toward sustainable formulations and green chemistry, encouraging R&D in bio-based and low-emission matting solutions.
Strategic Players Driving the Matting Agents Market Forward
BASF SE, Akzo Nobel NV, Huntsman International LLC, Imerys Minerals, WR Grace and Company, JM Huber Corporation, Lubrizol, Arkema, PPG Industries, Evonik Industries.
Matting Agents Market Recent Industry News:
✦ June 2, 2025: Covestro announced a strategic partnership with PolySource to expand its U.S. reach as a distribution agent for matting agents, with pricing set between $9.50-$10.00 per kg FOB.
✦ May 6, 2025: A report by SNS Insider revealed that the global Matting Agents market is expected to grow from USD 576.4 million in 2024 to USD 898.5 million by 2032, reflecting a CAGR of 5.06%.
✦ February 28, 2025: Shamrock Technologies unveiled UltraMATTE 56, a new aqueous flattening paste delivering ultra-low gloss and improved abrasion resistance, at the European Coatings Show 2025 in Nuremberg.
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Segment Covered in the Matting Agents Market:
✦ By Product Type (Silica, Thermoplastic, Wax-Based)
✦ By Technology (Water-Based, Solvent-Based, UV, Others)
✦ By Application (Architectural Coatings, Automotive Coatings, Packaging Coatings, Industrial Coatings, Leather Coatings, Printing Coatings, Others)
✦ By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)
Regional Analysis for Matting Agents Market:
✦ North America (U.S., Canada, Mexico)
✦ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
✦ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
✦ South America (Colombia, Brazil, Argentina, Rest of South America)
✦ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Most Frequently Asked Questions in the Matting Agents Market Research Industry:
✦ What are the primary drivers fueling growth in the Matting Agents Market today?
✦ Which companies are currently leading innovation and market share in the Matting Agents Market?
✦ In what ways is the current regulatory environment influencing the Matting Agents Market's trajectory?
✦ Which geographic regions are forecasted to experience the strongest growth in the Matting Agents Market-and why?
✦ What are the key barriers or challenges that could limit the growth of the Matting Agents Market?
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