Press release
Augmented Analytics Market Growth Driven by AI Adoption During Forecast Period 2024-2031 | Key Players: SAP SE, IBM, Salesforce.com
Augmented Analytics Market
Augmented Analytics Market is gaining momentum across key geographies, driven by digital innovation and changing consumer expectations. This market report provides in-depth analysis, keyword-optimized forecasts, and actionable insights for businesses aiming to refine go-to-market strategies and strengthen brand positioning.
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Augmented Analytics Market Landscape Analysis:
Augmented Analytics uses artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) to automate data preparation, insight generation, and visualization, enabling faster and more accurate decision-making. The global Augmented Analytics market is growing rapidly, driven by the demand for real-time insights, self-service BI tools, and the integration of AI in enterprise data systems. As businesses across sectors like finance, healthcare, and retail embrace data-driven strategies, augmented analytics is becoming essential for turning complex data into actionable insights efficiently.
Strategic Players Driving the Augmented Analytics Market Forward
SAP SE, International Business Machines Corporation (IBM), Salesforce.com, Inc., Sisense Inc., Tableau Software, THOUGHTSPOT, Tibco Software Inc., QLIK, Microsoft and SAS Institute Inc.
Augmented Analytics Market Recent Industry News:
➽In 2025, the Augmented Analytics market is evolving rapidly with major tech advancements. Oracle launched an AI Toolkit in its Fusion Analytics suite, boosting automation in business insights. Meanwhile, SAP integrated its AI copilot, Joule, with SAP Analytics Cloud, enabling intuitive data exploration through natural language. These innovations reflect the growing demand for intelligent, self-service analytics across industries.
➽In early 2025, Salesforce acquired ThoughtSpot, a leading augmented analytics company, to enhance its AI-powered analytics capabilities within the Tableau platform. This move aims to accelerate intelligent data exploration and insight generation across enterprise users.
➽In June 2025, Google Cloud announced a strategic partnership with DataRobot to bring augmented analytics to cloud-native environments, making it easier for organizations to leverage predictive analytics without custom development.
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Segment Covered in the Augmented Analytics Market:
By Component (Software, Services)
By Deployment (Cloud, On-Premise) By Organization Size (Small & Medium Sized Enterprises, Large Enterprises)
By Business Function (Sales & Marketing, Finance, IT, Operations, Others)
By End-User(Retail, Healthcare and Life Sciences, BFSI, Telecom and IT, Manufacturing, Government, Others)
Regional Analysis for Augmented Analytics Market:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Most Frequently Asked Questions in the Augmented Analytics Market Research Industry:
✒ What are the primary drivers fueling growth in the Augmented Analytics Market today?
✒ Which companies are currently leading innovation and market share in the Augmented Analytics Market?
✒ In what ways is the current regulatory environment influencing the Augmented Analytics Market's trajectory?
✒ Which geographic regions are forecasted to experience the strongest growth in the Augmented Analytics Market-and why?
✒ What are the key barriers or challenges that could limit the growth of the Augmented Analytics Market?
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• To Analyze the Analytics as a service Market based on various factors- porters five force analysis, mega trend analysis, macroeconomic indicators etc.
• To provide historical and forecast revenue of the…
