Surging Demand For Bakery Product To Drive Market Growth: Critical Driver Shaping the Shortenings Market in 2025

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Shortenings Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In the last few years, the market size of shortenings has experienced consistent growth. The market is projected to balloon from $4.41 billion in 2024 to reach a valuation of $4.58 billion in 2025, representing a compound annual growth rate (CAGR) of 4.0%. Factors that have contributed to this historic growth pattern include traditional cooking methods, expansion within the bakery and confectionery industry, increased demand for processed foods, heightened fast-food consumption patterns, emphasis on extending shelf life, and changing consumer expectations concerning texture and taste.

Shortenings Market Size Forecast: What's the Projected Valuation by 2029?
The market size of shortenings is predicted to undergo consistent expansion in the upcoming years, reaching a value of $5.42 billion by 2029 and exhibiting a compound annual growth rate (CAGR) of 4.3%. This growth during the forecast period can be tied to the increasing health awareness among consumers, preference for clean labels, adoption of plant-based and special fats, and the demand for gluten-free and allergen-free products, as well as the globalization of food preferences. Key trends expected during this projection period include advances in the innovation of texture-enhancing ingredients, clean frying methods, convenient packaging upgrades, technological improvements in production, and strategic collaborations and partnerships.

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What Are the Drivers Transforming the Shortenings Market?
The upsurge in the desire for baked goods is propelling the market for shortenings forward. The industry of bakery encompasses the commerce of baked items like bread and cakes. The rise in the preference for gourmet goods, along with the transformation in food consumption patterns, is causing an augmentation in the demand for bakery goods. Shortenings enhance baked items by offering a crumbly and crisp texture, thereby preventing the food item from turning stretchy or elastic. For instance, as per the data released by Agriculture and Agri-Food Canada, a Canadian government department, in November 2022, the worldwide retail sales of baked goods equalled $425.7 billion in 2022, marking a rise from the $407.2 billion recorded in 2021. Consequently, the escalating demand for baked goods is set to stimulate the market for shortenings.

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What Long-Term Trends Will Define the Future of the Shortenings Market?
Significant firms in the shortening market are concentrating their efforts on establishing novel technological solutions such as Breeze AI in a bid to boost operational efficiency, refine product structures, and garner superior customer insights via advanced data analytics. Breeze AI is an integrated artificial intelligence platform developed by HubSpot aimed at rationalizing customer relations and improving efficiency for teams in marketing, sales, and service. For example, in September 2024, HubSpot, a US-based software company, introduced Breeze. This platform, housed within HubSpot, uses AI to improve customer engagement and streamline marketing, sales, and service team workflows using smart automation and insights sourced from data.

Which Segments in the Shortenings Market Offer the Most Profit Potential?
The shortenings market covered in this report is segmented -

1) By Variant: Solid, Liquid, Cake Or Icing, All-Purpose
2) By Source: Vegetables, Animal
3) By Sales Channels: Direct Sales, Indirect Sales
4) By End User: HoReCa, Bakery, Confectionery, Processed Food, Household Retail

Subsegments:
1) By Solid: er Blends, Margarine, Shortening Sticks
2) By Liquid: Vegetable Oils, Liquid Margarine, Canola Oil Blends
3) By Cake Or Icing: Whipped Toppings, Cream Cheese Frosting, Specialty Cake Shortenings
4) By All-Purpose: Multi-Functional Shortenings, Bakery Shortenings

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Which Firms Dominate the Shortenings Market by Market Share and Revenue in 2025?
Major companies operating in the shortenings market are Cargill Incorporated, Bunge Limited, Wilmar International Limited, Archer Daniels Midland Company, Ventura Foods LLC, AAK AB, Manildra Group, International Foodstuff Company Holdings Limited, Conagra Brands Inc., Stratas Foods LLC, Premium Vegetable Oils Sdn Bhd, Namchow Chemical Industrial Co. Ltd., Fuji Oil Co. Ltd., Kerry Group PLC, Upfield Holdings BV, NMGK Group, BRF SA, Yildiz Holding AS, Mallet & Company Inc., Palsgaard A/S, Walter Rau Neusser Öl und Fett AG, Puratos Group NV, Princes Limited, Zeelandia International BV, Olenex Sàrl, HAS Group, VFI GmbH, COFCO Group Co. Ltd., Fine Organics Limited

Which Regions Offer the Highest Growth Potential in the Shortenings Market?
North America was the largest region in the shortenings market in 2024. The regions covered in the shortenings market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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