Europe Beer Adjuncts Market Expected to Advance to US$ 26.5 Bn by 2032 - Persistence Market Research

The Europe beer adjuncts market is currently undergoing a quiet revolution, driven by brewers' desire to innovate and diversify flavor profiles while optimizing production costs. Beer adjuncts-comprising unmalted grains (such as rice, corn, and barley), sugars, cassava, and specialty starches-are added to the brewing process alongside traditional malted barley to influence mouthfeel, foam stability, color, and fermentation dynamics. In 2025, the market is estimated at US$ 18.5 Bn, with projections indicating growth to US$ 26.5 Bn by 2032, reflecting a healthy CAGR of 5.2% between 2025 and 2032. This growth is underpinned by the rising craft beer movement, expanding demand for low- and non-alcoholic beers, and a growing focus on sustainable, cost-effective raw materials. Leading market participants-including global brewing conglomerates and innovative craft breweries-are investing heavily in research and development to create adjunct blends that cater to evolving consumer preferences and regulatory landscapes.

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Europe's beer adjuncts market is characterized by a diverse product mix segmented by type (unmalted grains, sugars, cassava, potatoes, and others), form (dry and liquid), and geography (U.K., France, Italy, Germany, Russia, and Rest of Europe). Unmalted grains lead the market with a commanding share of approximately 71.6% in 2025, driven by large-scale brewers' efforts to mitigate malt shortages and reduce raw material costs during periods of volatile barley supplies. Dry adjuncts, offering extended shelf life and easier handling, account for nearly 62.5% of the market in 2025, while liquid forms are gaining traction for their ease of integration into brewing processes. Geographically, the U.K. dominates with a 26.4% share owing to strong consumer appetite for flavored and low-alcohol beers, while markets such as Spain and Germany exhibit unique trends shaped by local brewing traditions and regulatory frameworks.

Key Highlights from the Report

➤ Unmalted grains are expected to generate nearly 71.6% of the market share in 2025 due to cost-effectiveness and supply flexibility.
➤ Dry adjuncts will command approximately 62.5% share in 2025, driven by their precise dosing and inventory benefits.
➤ The U.K. is projected to account for a 26.4% market share in 2025, fueled by growing demand for flavored and low-alcohol formulations.
➤Craft beer proliferation is catalyzing demand for specialty adjuncts like botanicals, herbs, and alternative grains.
➤ Rising awareness of gluten intolerance is opening opportunities for gluten-free adjunct blends.
➤ Economic pressures on raw material costs are accelerating substitution of malt with cost-effective alternatives.

Market Segmentation

The Europe beer adjuncts market can be segmented by beer adjunct type, form, and country. In terms of adjunct type, unmalted grains (rice, corn, barley, and others) dominate as breweries seek to stabilize supply chains and reduce production expenses; cassava is gaining ground for its unique flavor contributions once technical challenges-such as high mash viscosity-have been addressed via enzymatic solutions. Sugars and starches are employed to adjust fermentable sugar levels and mouthfeel, particularly in low- and no-alcohol beers. By form, dry adjuncts lead due to their extended shelf life, cost-efficiency, and ease of handling, enabling large-scale brewers to maintain consistent dosing. Liquid adjuncts, while representing a smaller share, are increasingly favored for direct kettle addition and flexibility in flavoring. Country segmentation highlights the U.K., France, Italy, Germany, Russia, and Rest of Europe, with preferences shaped by local brewing cultures, regulatory environments-such as Germany's Reinheitsgebot-and emerging non-alcoholic beer trends.

Regional Insights

In the U.K., consumer trends are shifting decisively toward fruit-infused and low-alcohol beers, resulting in a 250% surge in demand for such products in 2025 according to leading retailers. Brands like Jubel, offering blood orange, mango, and peach lagers, witnessed demand increases of over 300%, prompting adjunct suppliers such as Crisp Malting Group to invest €8.9 Mn in specialty malt capacity and Muntons plc to expand sustainable production initiatives. Spain's market growth is propelled by innovative adjunct use-Mahou's Rosé beer blending wine and beer, and Cruzcampo's mango ale illustrate the trend toward regional ingredients-alongside the maturation of the non-alcoholic segment, with premium "0.0%" lines gaining shelf space. Sustainability initiatives in Spain, exemplified by Damm's Zero Waste certification and Hijos de Rivera's lactose recycling, underscore a commitment to circular economy principles. Germany, constrained by the Reinheitsgebot, experiences slower uptake of adjuncts for domestic beers, but the craft brewery count jumped from 800 in 2015 to 1,500 in 2022, driven by artisanal experiments with Rauchbier and other specialty styles, indicating gradual regulatory flexibility and consumer openness.

Market Drivers

The principal driver in the Europe beer adjuncts market is the craft beer boom, which is fostering demand for specialty ingredients that enhance flavor complexity, texture, and visual appeal. Craft brewers throughout Europe are incorporating unconventional adjuncts such as elderflower, orange peel, coriander, spruce tips, and lingonberries to create regionally inspired brews that cater to local palates and authenticity-driven consumer segments. This shift away from purely cost-reduction adjuncts such as rice and corn toward flavor-enhancing botanicals and alternative grains is fueling a robust market for high-quality, premium adjuncts. In addition, the low- and no-alcohol beer segment is expanding rapidly, prompting brewers to seek adjuncts like dextrins, oats, and maltodextrin to compensate for the thin mouthfeel and aroma loss associated with reduced fermentable sugars, leading ingredient suppliers to develop specialized blends tailored to sub-0.5% ABV formulations.

Market Restraints

Despite burgeoning demand, the Europe beer adjuncts market faces several restraints, notably the need for specialized brewing equipment to handle non-traditional ingredients. Adjuncts such as honey, lactose, and fruit purees can cause fouling, contamination, and increased cleaning requirements in mash tuns, fermentation vessels, and heat exchangers, placing a financial and operational burden on small and mid-sized breweries. Wort quality challenges arise when high adjunct ratios dilute enzyme and nitrogen content, reducing free amino nitrogen (FAN) levels essential for yeast health and fermentation performance. Research from the Technical University of Munich in 2023 demonstrated that worts with more than 30% adjunct content suffered from lower extract yields and increased haze unless supplemented with exogenous enzymes and strict process controls, delaying the adoption of adjunct-heavy recipes.

Market Opportunities

The surging popularity of low- and non-alcoholic beers presents significant growth opportunities for adjunct suppliers to innovate mouthfeel-enhancing formulations that preserve flavor complexity without raising ABV. Brewers are deploying adjuncts like oats, dextrins, and specialty grains to mimic the body of standard beers, while ingredient companies such as Boortmalt have introduced dedicated adjunct blends and specialty malts in 2024 aimed at improving sensory profiles and foam stability in vacuum-distilled and arrested-fermentation processes. Furthermore, increased awareness of gluten intolerance is driving demand for gluten-free adjuncts, encouraging suppliers to invest in certified oats, sorghum, and rice-based products. The trend toward locally sourced and sustainable adjuncts-like region-specific fruits, herbs, and alternative grains-offers breweries a marketing advantage rooted in authenticity and environmental stewardship, opening avenues for premium positioning and product differentiation.

Reasons to Buy the Report

✔ Gain comprehensive market size and forecast data to inform strategic planning.
✔ Understand competitive dynamics and share analysis among leading and emerging players.
✔ Identify upcoming growth pockets and future revenue opportunities in adjunct segments.
✔ Access detailed regional insights to tailor product portfolios for specific European markets.
✔ Leverage expert analysis of market drivers, restraints, and opportunities to optimize R&D investments.

Company Insights

• Heineken N.V. - Investing in R&D and expanding adjunct-enhanced product lines.
• Asahi Group Holdings, Ltd. - Leveraging specialty grains for low-alcohol beer variants.
• Constellation Brands, Inc. - Acquired Britvic plc to integrate adjunct formulations with soft drinks.
• The Molson Coors Beverage Company - Collaborating with enzyme suppliers for adjunct compatibility.
• Bitburger Brewery - Experimenting with local botanicals in craft adjunct blends.
• Anheuser Busch InBev - Developing gluten-free adjunct formulations across European breweries.
• Carlsberg Group - Completed acquisition of Britvic plc to form Carlsberg Britvic in January 2025.
• BrewDog - Pioneering unconventional adjuncts in its global craft beer lineup.
• Diageo Plc. - Exploring liquid adjunct solutions for streamlined brewing processes.
• Wild Beer Co. - Innovating with fruit and spice adjunct combinations.
• Kirin Holdings Company, Limited - Expanding European adjunct distribution networks.
• Tsingtao Brewery Co., Ltd. - Introducing cassava-based adjuncts in collaborative brews.

Recent Developments:

January 2025: Carlsberg UK Holdings Limited's acquisition of Britvic plc to establish Carlsberg Britvic, creating an integrated beverage powerhouse in the U.K.

November 2024: Heineken's €45 Mn investment in a new global R&D facility in Zoeterwoude, Netherlands, focused on adjunct innovation and product optimization.

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Conclusion

The Europe beer adjuncts market is set for sustained growth, rising from an estimated US$ 18.5 Bn in 2025 to US$ 26.5 Bn by 2032 at a CAGR of 5.2%. Fueled by craft beer innovation, the low-alcohol trend, and cost-saving imperatives, breweries are increasingly leveraging unmalted grains, dry adjuncts, and specialty blends to meet consumer demand for diverse flavor experiences and sustainable brewing practices. Despite challenges related to equipment requirements and wort quality management, the market's expansion is underpinned by opportunities in gluten-free, regionally inspired, and mouthfeel-enhancing adjunct formulations. As leading players continue to invest in research, acquisitions, and regional capacity expansions, the Europe beer adjuncts market will remain a dynamic arena for both established conglomerates and agile craft producers.

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