Doughnut Market Valuation Expected to Reach US$ 23.7 Bn by 2032 - Persistence Market Research

The global doughnut market is experiencing robust growth, propelled by shifting consumer preferences toward indulgent, convenient snack options and the expanding reach of quick-service restaurants (QSRs), cafés, and specialty bakeries. Valued at USD 17.1 billion in 2025, the market is forecast to reach USD 23.7 billion by 2032, registering a CAGR of 4.8% over the forecast period. This upward trajectory has been underpinned by the rise of premium and artisanal doughnuts, innovative flavor combinations, and format innovations-ranging from mini doughnuts to multi-packs-that cater to on-the-go consumption and social sharing.

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Brands such as Krispy Kreme, Dunkin', Tim Hortons, and an array of regional specialists have tapped into this trend by offering unique taste experiences-think matcha-infused creams, maple bacon glazes, and fruit-filled centers-that resonate with millennials and Gen Z consumers. The prevalence of café culture and the strong affinity for pairing doughnuts with specialty coffee have further fueled market expansion in urban centers across North America, Europe, and Asia Pacific. The light, airy texture of yeast doughnuts and the broad appeal of glazed varieties continue to dominate, while cake doughnuts and specialty formats carve out niche segments.

Key Highlights from the Report

➤ The global doughnut market is projected to expand from USD 17.1 billion in 2025 to USD 23.7 billion by 2032, reflecting a 4.8% CAGR.
➤ Yeast doughnuts dominate the product-type segment, driven by their light texture and broad flavor adaptability.
➤ Offline distribution channels-QSRs, bakery shops, and cafés-account for the majority share, supported by impulse buying and in-store freshness appeals.
➤ Premium and artisanal flavors such as matcha, salted caramel, and red bean are fueling growth in urban markets across North America and Asia Pacific.
➤ Health-focused variants-including vegan, gluten-free, and organic doughnuts-are gaining traction, creating new revenue pockets for brands.
➤ Collaborations and limited-edition launches, such as Krispy Kreme's Pop-Tarts® collection and MOD's Nestlé KitKat range, highlight innovation as a key competitive strategy.

Market Segmentation

The doughnut market can be segmented into product type, flavor, distribution channel, packaging type, end use, and region. By product type, the market divides into yeast doughnuts, cake doughnuts, and specialty doughnuts; yeast doughnuts lead thanks to their airy mouthfeel and strong brand presence (e.g., Krispy Kreme's Original Glazed). Flavor segmentation encompasses classic varieties (vanilla, chocolate) and exotic profiles (matcha, tiramisu, maple bacon), addressing both traditional and adventurous consumer palates.

Distribution channels include offline (QSRs, bakery shops, cafés, convenience stores) and online (direct delivery, third-party platforms). Packaging types-single-serve, multi-pack, and bulk-cater to impulse purchases, family consumption, and foodservice requirements. End uses span household consumption and the foodservice industry. Lastly, regional segmentation covers North America, Europe, East Asia, South Asia & Oceania, Middle East & Africa, and Latin America, each exhibiting unique consumption patterns shaped by local tastes and retail infrastructures.

Regional Insights

North America
Urban millennials in North America are driving demand for premium, visually appealing doughnuts made with specialty ingredients and creative toppings. Rapid café expansions and QSR partnerships-such as Krispy Kreme's planned roll-out at over 6,000 McDonald's outlets-are boosting accessibility and impulse purchases.

Europe
Europe's thriving café culture and strong coffee-pairing trend have positioned doughnuts as complementary snack options. Gourmet doughnut shops and major chains are introducing seasonal flavors (e.g., berry-filled, salted caramel) to meet the demand for premium, on-the-go treats.

Asia Pacific
Culturally adapted flavors-matcha, red bean, taro-underscore Asia Pacific's market evolution. Collaborations like Krispy Kreme Singapore's six-flavor matcha-hojicha series illustrate how brands leverage local tastes. Rapid urbanization and rising disposable incomes are expanding premium doughnut consumption.

Latin America & Middle East/Africa
Emerging markets in Latin America and MEA show growing interest in Western dessert formats. Local bakeries are customizing doughnut offerings with tropical fruits and regional spices, filling a gap between traditional confections and modern snack trends.

Market Drivers

Rising consumer preference for indulgent and convenient snacks remains the primary driver of doughnut market growth. Doughnuts serve dual roles-as a breakfast staple and a mid-day comfort treat-meeting the needs of busy urban lifestyles. Brand innovations, such as filled, mini, and multi-pack formats, enhance on-the-go convenience. Strategic QSR and café partnerships amplify reach, while digital ordering and delivery channels (Uber Eats, DoorDash, Grubhub) ensure that consumers can satisfy cravings seamlessly.

In 2024, Mad Over Donuts partnered with Nestlé's KitKat to launch a limited-edition doughnut and shake line, showcasing how cross-brand collaborations tap into consumer demand for novelty and indulgence.

Market Restraints

Supply chain disruptions and volatile ingredient costs-notably flour, oil, sugar, and cocoa-pose significant challenges. Global commodity price fluctuations, geopolitical tensions, and transportation bottlenecks have driven up production expenses. Small and mid-sized producers, with limited pricing power, face squeezed margins and forced reformulations. Extreme weather events have doubled cocoa prices and increased sunflower oil costs by over 50%, compelling brands to refine sourcing strategies and explore alternative ingredients to maintain profitability.

Market Opportunities

The shift toward health-conscious eating opens lucrative avenues for vegan, gluten-free, and organic doughnut offerings. As plant-based and allergen-free diets become mainstream, brands like Jelly Modern Doughnuts launched gluten-sensitive lines in 2025, capturing the growing segment of health-focused consumers without sacrificing indulgence. Customized and limited-edition health-oriented variants can drive trial and foster brand loyalty among discerning buyers.

Frequently Asked Questions

◆ How Big is the Doughnut Market?
◆ What is the Projected Growth Rate of the Doughnut Market?
◆ What is the Market Forecast for 2032?
◆ Which Region is Estimated to Dominate the Industry through the Forecast Period?
◆ Who are the Key Players in the Global Doughnut Market?

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Company Insights

• Krispy Kreme Doughnut Corp.
• Dunkin' Brands Group, Inc.
• Tim Hortons, Inc.
• Grupo Bimbo, S.A.B. de C.V.
• Honey Dew Associates, Inc.
• Mad Over Donuts
• J.CO Donuts & Coffee
• Jelly Modern Doughnuts
• Maple Donuts, Inc.
• Planet Bake

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