Press release
Thai Martech Startup 'Boosted by People' Replaces Paid Social Ads with Real Humans - UK Launch Set for Q4 2025
Content Sharing without the Content Creation
The platform is now preparing for UK expansion in Q4 2025, following strong traction in Thailand.
"Social platforms are now pay-to-play, and small businesses are being drowned out," said Cheeseman. "We believe anyone with relevance and trust in their own network can become a media channel. This isn't influencer marketing-it's influence, activated at scale."
As global social media ad spend rises above $247 billion, consumers are increasingly ignoring ads and tuning in to content shared by trusted individuals. Boosted by People helps businesses cut through the noise-without expensive content creation or reliance on unpredictable algorithms.
Businesses simply upload a ready-made post, set their targeting and budget, and let the platform match it with relevant users, influencers, and page owners. Each participant sets their own sharing fee, and all performance is tracked in real time-clicks, CPC, shares, and reach. Links can drive traffic directly to the business's website or social media pages.
"It's like word-of-mouth, but trackable," said Alex Parry, an early user.
"I got better results than I did using Meta ads-and faster."
Since launching in 2024, Boosted by People has:
Delivered over 2,000 campaigns in Thailand
Helped brands generate up to 10x more engagement
Onboarded thousands of everyday users and creators
The platform supports Facebook, Instagram, LinkedIn, X, Threads, and VK. It is ideal for industries like hospitality, property, fitness, wellness, and B2B.
🔗 Learn More
Businesses: www.boostedbypeople.com
Influencers & Page Admins: https://boostedbypeople.com/influencer-social-pages
Media Contact: Dan Cheeseman, Founder & CEO - hello@boostedbypeople.com
MIA TECH CO., LTD. 222/99 Moo 9, Nongprue, Banglamung, Chonburi 20150
Dan Cheeseman, Founder & CEO
📧 hello@boostedbypeople.com
About Boosted by People
Founded in 2023, Boosted by People is a martech platform that replaces traditional ad networks with real people sharing branded content to their own audiences. Designed to be frictionless, transparent, and cost-effective, it empowers businesses of all sizes to reach new customers via peer-to-peer social influence.
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