Sports Supplements Market Set for Further Expansion to US$ 24.69 Bn by 2033 - Persistence Market Research

The global sports supplements market is experiencing a transformative boom, driven by the convergence of health-conscious lifestyles, rising fitness culture, and increasing demand for convenient nutrition. Sports supplements are specially formulated products that include a wide range of nutritional components like proteins, amino acids, vitamins, minerals, and electrolytes. They cater to athletes, fitness enthusiasts, and even non-athletic consumers aiming for a healthier lifestyle. As of 2024, the market is valued at US$ 13,321 Mn and is projected to reach US$ 24,698 Mn by 2033, growing at a CAGR of 7.1% during the forecast period.

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The surge in popularity of sports nutrition is largely propelled by the millennial and Gen Z populations, who are increasingly engaged in active lifestyles and prioritize preventive healthcare. Protein-based products remain dominant, particularly in powder form, owing to their efficiency in muscle building and recovery. The conventional supplement category currently holds a substantial share, although organic supplements are gaining momentum. Geographically, India and China are showing the fastest growth rates due to their young populations and increasing participation in sports and fitness activities.

Key Highlights from the Report:

➤ The global sports supplements market is set to grow at a 7.1% CAGR from 2024 to 2033.
➤ Protein-based sports supplements are expected to see 9.3% CAGR, reaching US$ 804 Mn in 2024.
➤ Conventional supplements hold 81.6% market share, but organic variants are rapidly gaining traction.
➤ East Asia and South Asia & Pacific show highest growth potential due to rising fitness awareness.
➤ Online retailing emerges as a dominant sales channel amid authenticity concerns in offline stores.
➤ The UK market alone is projected to reach US$ 351.0 Mn by 2023, with 6.7% annual growth.

Market Segmentation

The sports supplements market is segmented based on type, nature, and distribution channel. By type, protein supplements (powder, bars, RTD) dominate the market, followed by amino acid-based supplements like BCAAs, alanine, and carnitine in tablet, capsule, and powder forms. Energy and electrolyte supplements also constitute a considerable share. In terms of nature, conventional sports supplements lead, but there is a growing trend toward organic alternatives. Based on sales channels, products are sold through hypermarkets/supermarkets, specialty stores, gyms, pharmacies, and increasingly through e-commerce platforms.

Regional Insights

The market is geographically diversified, with North America and Europe being mature markets characterized by high brand penetration and athlete endorsements. The U.S. continues to lead due to well-established fitness culture and awareness campaigns. However, the highest growth rates are being observed in India and China, driven by youthful populations and rising disposable incomes. In China, the market is expected to hit US$ 1,738 Mn, while India will reach US$ 2,251 Mn by 2033. Meanwhile, the U.K. and broader European regions are sustaining moderate growth due to increasing vegan and plant-based dietary trends.

Market Drivers

One of the primary drivers for the sports supplements market is the global rise in health and wellness awareness. Consumers are increasingly turning to dietary supplements to maintain physical fitness, boost energy, and support immune function. Protein-rich diets for muscle gain, weight loss, and improved recovery times are leading to heightened demand for powders, bars, and RTD formats. Further, fitness trends amplified through social media and fitness influencers are fueling consumer interest.

Another significant factor is the growing aging population, especially in developed countries. Older adults suffering from digestive insufficiencies are turning to supplements as a convenient nutritional source. Health organizations and dietetic associations also recommend supplement use among seniors, adding to the overall market expansion.

Market Restraints

Despite the growth trajectory, the sports supplements market faces challenges. One of the major restraints is the lack of stringent regulatory standards across regions, leading to quality control concerns and potential side effects. Consumer skepticism about the efficacy and safety of certain ingredients also hampers market penetration.

Moreover, the high cost of premium supplements and the presence of counterfeit products in the market pose risks to brand reputation and consumer trust. Limited awareness in rural and underdeveloped regions also restricts market reach.

Market Opportunities

The market is brimming with opportunities, particularly in plant-based and vegan formulations. The global shift toward veganism and clean-label products is encouraging innovation in plant-derived proteins, opening new avenues in the sports supplements segment. Manufacturers are investing heavily in R&D to offer flavor-rich, nutritious, and allergen-free products.

The online retail space presents another significant opportunity. E-commerce platforms ensure better product transparency and access, especially in developing markets. Companies that can effectively leverage digital platforms and social media marketing are likely to gain a competitive edge.

Reasons to Buy the Report:

✔ Comprehensive insights into emerging trends and opportunities across major regions.
✔ Detailed segmentation helps understand product-wise and region-wise growth potential.
✔ Analysis of leading players and strategic initiatives in the competitive landscape.
✔ Reliable market forecast based on thorough quantitative and qualitative research.
✔ Insights into regulatory landscape and future technological innovations.

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Company Insights

• Glanbia PLC
• Herbalife Nutrition
• Iovate Health Sciences International Inc.
• MuscleBlaze (Bright Lifecare Pvt. Ltd.)
• Enervit SpA
• BPI Sports
• GNC Holdings, Inc.
• Noumi Nutritionals Pty Ltd
• Now Foods
• Post Holdings Inc.
• Scitec Nutrition
• Twinlab Consolidated Holdings Inc.
• Amway

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This release was published on openPR.