Postbiotics Market Size, Growth Rate and Industry Insights 2025-2032 | MCLS Europe B.V., DSM-Firmenich AG, Cargill Inc, Novozymes OneHealth

Postbiotics Market reached US$ 125.77 million in 2024 and is expected to reach US$ 261.86 million by 2032, growing with a CAGR of 9.60% during the forecast period 2025-2032.

The Postbiotics Market report by DataM Intelligence provides comprehensive insights and analysis on key market trends, growth opportunities, and emerging challenges. With a commitment to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. By combining qualitative and quantitative research methodologies, the firm delivers in-depth reports that help clients navigate complex market dynamics, drive strategic growth, and seize new opportunities in an ever-evolving global landscape.

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Postbiotics Market Landscape Analysis:

The global postbiotics market is experiencing substantial growth, fueled by increasing consumer interest in scientifically supported, stable, and effective solutions for gut health. Postbiotics non-living microbial byproducts or metabolites that confer health benefits-are gaining popularity due to their superior stability, longer shelf life, and easier formulation compared to traditional probiotics.

One of the key growth drivers is the heightened awareness of the gut microbiome and its crucial role in supporting immune function, digestion, mental health, and the prevention of chronic diseases. Consumers are increasingly seeking targeted products that support these health areas without the limitations associated with live microorganisms.

An example of this trend is the 2024 campaign by Leucine Rich Bio, South Asia's leading microbiome-focused company. The company launched the #HappyGutMission to promote public awareness of gut health. This initiative has successfully brought microbiome wellness into mainstream conversation by offering personalized insights to help individuals make more informed lifestyle and dietary choices.

Furthermore, the expanding application of postbiotics in areas such as infant nutrition, senior health, and pet care is broadening the market's reach, positioning postbiotics as a versatile and growing category in the functional health space.

Postbiotics Market: Shifting Industry Trends and Market Potential

Corporate Strategies Accelerating Growth in the Postbiotics Market

Strategic initiatives such as product launches, collaborations, and partnerships are key drivers propelling the global postbiotics market. As demand for gut and immune health solutions grows, companies are ramping up efforts to develop and commercialize innovative postbiotic formulations. These strategies allow businesses to meet evolving consumer preferences, broaden their product portfolios, and strengthen brand visibility in a competitive marketplace.

A notable example is Gaia Herbs, which in 2024 introduced a line of "full spectrum postbiotics" aimed at supporting gut and immune health. These products are derived from spontaneous fermentation of lactic acid bacteria and come in unique variants such as Ginger-Turmeric, Sauerkraut, Ginger-Beet, and Kimchi capsules-tapping into both traditional wellness ingredients and modern supplement formats.

Similarly, Kerry launched Plenibiotic in 2024-a rice-derived postbiotic ingredient sourced from Lactobacillus casei subsp. 327. Designed to promote digestive and skin health, the formulation is backed by rigorous scientific evidence, including randomized, double-blind, placebo-controlled clinical trials.

These strategic moves not only enable companies to capture emerging market opportunities but also help establish credibility through clinical validation and functional innovation. By expanding applications across dietary supplements, functional foods, and beverages, such initiatives are significantly contributing to the global awareness, accessibility, and adoption of postbiotic products.

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Strategic Players Driving the Postbiotics Market Forward: MCLS Europe B.V., DSM-Firmenich AG, Cargill Inc, Novozymes OneHealth, ILDONG PHARMACEUTICAL CO., LTD, ADM, Shanghai Novanat Co., Ltd, Sirius Pet Biologics Pte Ltd, POSTBIOTICA S.R.L., Lactobio A/S.

Research Methodology:

The global Postbiotics Market research report employs a comprehensive dual-source approach, integrating both primary and secondary data collection methods to ensure robust market analysis. Our research framework systematically evaluates multiple industry-influencing variables, including regulatory frameworks and government policies, prevailing market conditions, competitive intensity levels, historical performance data, current market positioning, technological innovations and disruptions, emerging industry developments, cross-sector business impacts, market volatility patterns, growth prospects, potential market barriers, and strategic challenges facing industry participants.

Segment Covered in the Postbiotics Market:

By Form (Powder, Capsules, Tablets, Liquids, Others)

By Application (Personal Care and Cosmetics, Food and Beverages, Animal Feed, Pharmaceuticals, Others)

By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Drug Stores, Retail Stores, Others)

By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa)

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Industry Key Developments

In 2023, Food processing and packaging company Tetra Pak (Lausanne, Switzerland) is partnering with microbiome-ingredients firm AB Biotek Human Nutrition & Health (Peterborough, UK) to develop postbiotic ingredients for the food and drink market. The companies say they are now working together to develop a range of innovative food applications for a postbiotic ingredient.

In 2025, ADM has announced a partnership with Japan's Asahi Group to market and distribute a new postbiotic ingredient designed to support sleep, stress relief, and mood enhancement. Developed from Lactobacillus gasseri through extensive research on lactic acid bacteria, the ingredient is backed by eight clinical trials confirming its functional benefits.

Regional Analysis for Postbiotics Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Most Frequently Asked Questions in the Postbiotics Market Research Industry:

➠ Who leads the Postbiotics industry and what's their competitive positioning regarding capacity, performance, and profitability?

➠ What growth opportunities and market challenges do Postbiotics market vendors face?

➠ Which segments show the highest growth potential and market share distribution?

➠ What factors are driving or limiting Postbiotics market growth?

➠ What are the dominant sales and distribution strategies in the Postbiotics industry?

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