White Button Mushroom Powder Market Anticipated to Strengthen, Valued at US$ 245.3 Mn by 2032 - Persistence Market Research

The global white button mushroom powder market has evolved considerably over the past few years, fueled by growing consumer awareness of functional foods, increasing demand for plant-based ingredients, and expanding applications across the food and beverage industry. With rising health consciousness and the shift towards natural, nutrient-rich dietary supplements, white button mushroom powder has gained traction for its rich vitamin content and umami flavor.

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The market was valued at US$ 182.7 Mn in 2025 and is projected to reach approximately US$ 245.3 Mn by 2032, registering a steady value-based CAGR of 4.3% during the forecast period. The beverage industry emerges as the leading segment, while North America, particularly the U.S., dominates the regional landscape due to its significant adoption of organic and functional food products.

The increasing trend towards fortified foods, vegan diets, and personalized nutrition continues to bolster the market. Companies are responding to changing consumer preferences by investing in product innovation, improving shelf-life and bioavailability, and expanding distribution networks.

Key Highlights from the Report

➤ The white button mushroom powder market is expected to grow at a CAGR of 4.3% between 2025 and 2032.
➤ The U.S. holds 86.1% share in the North American market, driven by organic food consumption trends.
➤ The beverage industry remains the highest revenue-generating end-use segment due to increasing demand for functional beverages.
➤ Business-to-business (B2B) distribution channels account for over 90% of global white button mushroom powder sales.
➤ China dominates the East Asian market, with high regional production and domestic consumption.
➤ Vitamin D-enriched mushroom powder is gaining traction among vegan consumers and supplement manufacturers.

Market Segmentation

The white button mushroom powder market can be segmented based on end-use, distribution channel, and region.

By end-use, the beverage industry dominates due to the product's application as a flavor and nutritional enhancer in functional beverages. Other major segments include the food industry, supplements, foodservice industry, and household/retail sectors.

In terms of distribution channels, the B2B segment is the most significant, holding a 90.2% share in 2024. This includes bulk purchases by food and beverage manufacturers. Business-to-consumer (B2C) sales are facilitated via supermarkets/hypermarkets, specialty stores, and online retail platforms, which are growing in popularity among individual consumers.

Regional Insights

North America leads the global market, particularly due to the high market share held by the U.S. The U.S. market was valued at US$ 1,548.2 Mn in 2024, driven by the organic food movement and rising consumer interest in functional, plant-based ingredients. The country's emphasis on transparency and certification (organic, non-GMO, vegan, etc.) has made it a key market for white button mushroom powder.

East Asia, specifically China, follows with a strong market presence owing to the region's extensive manufacturing capacity. China alone accounted for US$ 1,163.9 Mn in 2024. The availability of raw materials, low-cost production capabilities, and traditional use of mushrooms in regional cuisines contribute to the region's prominence.

Market Drivers

One of the primary drivers of the white button mushroom powder market is the increasing demand for functional and fortified food products. Consumers are increasingly looking for dietary supplements that address health and nutritional deficiencies, particularly vitamin D. White button mushroom powder, rich in vitamin D, B2, and antioxidants, aligns perfectly with this demand.

The rise in veganism is another significant driver. As plant-based alternatives grow in popularity, white button mushroom powder stands out as a nutrient-rich vegan ingredient. The product has seen increased adoption in vegan supplements, especially among those looking for non-animal sources of vitamin D.

Urbanization and the increasing number of health-conscious working professionals have also expanded the processed food and beverage industry. The integration of natural ingredients like white button mushroom powder into ready-to-eat meals and functional drinks supports market growth.

Market Restraints

Despite its growth prospects, the market faces some restraints. High production costs associated with organic and vitamin D-enriched white button mushroom powder can limit widespread adoption, especially in price-sensitive markets. The need for advanced drying and processing techniques further increases manufacturing costs.

Additionally, lack of awareness in underdeveloped and developing regions may hinder market expansion. Although mushrooms are familiar to many cultures, the powdered form and its health benefits are not universally recognized. Limited retail penetration and logistical challenges in emerging economies pose further hurdles.

Market Opportunities

With the global emphasis on immunity and overall health following the COVID-19 pandemic, there is significant opportunity for white button mushroom powder as an immune-boosting supplement. The market can benefit from enhanced marketing efforts that highlight its benefits, including gut health, heart health, and immunity.

The emerging trend of personalized nutrition also opens avenues for tailored mushroom powder blends. Custom vitamin packages and health kits can include white button mushroom powder based on individual nutrient requirements, fostering innovation and product diversification.

Opportunities also exist in expanding e-commerce channels. Online platforms allow manufacturers to educate consumers and promote niche health products directly, bypassing traditional distribution hurdles and enhancing market reach.

Frequently Asked Questions (FAQs)

◆ How big is the white button mushroom powder market in 2025?
◆ What is the projected growth rate of the white button mushroom powder market?
◆ Who are the key players in the global white button mushroom powder market?
◆ What is the market forecast for white button mushroom powder through 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

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Company Insights

• Mycotrition GmbH
• Monterey Mushrooms, Inc.
• Greenyard Group
• Shaanxi Dongyu Bio-Tech Co., Ltd.
• PLT Health Solutions
• Shaanxi Hongda Phytochemistry Co., Ltd.
• Golden Horizon Technology Co., Ltd.
• Scelta Mushrooms
• MIGU Adaptogen Bio-tech Co., Ltd.
• Pistol River Mushroom Farm Inc.

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