Global Self-Service BI Market Projected to Grow at 18.7% CAGR, Reaching $24.87 Billion by 2029

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What Will the Self-Service BI Industry Market Size Be by 2025?
The market size of self-service business intelligence has seen a swift growth in recent years. The market, which was valued at $11 billion in 2024, is projected to increase to $12.52 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 13.8%. Factors contributing to this substantial growth during the historic period include a surge in data-based decisions, heightened intricacy of business data, need for quicker and more agile business intelligence, a focus on user autonomy in data analysis, and the emergence of business users as data consumers.

What's the Long-Term Growth Forecast for the Self-Service BI Market Size Through 2029?
Expectations are high for the self-service bi market, with predictions of rapid expansion in the coming years. The projected growth suggests it will reach a value of $24.87 billion by 2029, representing a compound annual growth rate (CAGR) of 18.7%. This growth trajectory is largely due to factors such as the increasingly integrated roles of AI and machine learning in self-service bi, augmented analytics usage for improved insights, greater emphasis on data governance and security within self-service bi environments, the rise of self-service bi in cloud technology, and the expansion of natural language processing for query and reporting purposes. The forecast period is also expected to see emerging trends such as real-time data analytics via self-service bi, mobile and collaborative features on self-service bi platforms, collaborations with data wrangling and preparation tools, elevated personalization and customization in self-service bi dashboards, and the increased use of self-service bi for embedded analytics within applications.

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What Are the Key Growth Drivers Fueling the Self-Service BI Market Expansion?
The self-service BI market is expected to witness a surge due to the escalating use of cloud computing services in businesses. Companies across the world are progressively incorporating cloud-based functions into their operations to bolster internet-based database capabilities, reduce risk and cut costs. Self-service BI tools leverage data insights to aid organizations in achieving their goals. Vital business intelligence data is securely stored in the cloud to offer on-demand shared data and processing assets to internet-linked computers. This growing dependency on the cloud creates more opportunities for businesses to reap the benefits of self-service BI, thus propelling the self-service BI market expansion. For example, Google Cloud, an American cloud computing service provider, reported in January 2023 that the usage of public cloud services, inclusive of multiple cloud services, jumped from 56% in 2021 to 76% in 2022. Consequently, the self-service BI market is projected to flourish due to this rise in cloud computing adoption.

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What Are the Key Trends Driving Self-Service BI Market Growth?
The surge in technological advancements is rapidly becoming a popular trend within the self-service market. As such, technological improvements in BI (Business Intelligence) have grown in importance and necessity. These advanced BI functionalities offer more detailed data for businesses, thereby enabling them to assess customer requirements and satisfaction using the analytics and insights supplied by the business intelligence tool. Prominent companies within the self-service market are incorporating newer technologies like AI and machine learning alongside BI solutions to fortify their market standing. Merging such advancements with automated technologies empowers companies with enhanced problem-solving competency. For instance, GEODIS, a third-party logistics organization based in the US, unveiled a fresh technology tool, Analytics Interactive, in June 2023. Developed in collaboration with Yellowfin BI, an Australian BI and analytics software firm, this tool assists GEODIS and its clients in comprehending their supply chain dynamics. It provides tailored dashboards and reports allowing tracking of elements such as customs, e-commerce, warehousing, and transportation. It can be likened to having a real-time geographic representation of GEODIS's service commitment fulfilment. This technological deployment aids in optimizing the supply chain efficiency and responsiveness to client necessities.

How Is the Self-Service BI Market Segmented?
The self-service bi market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Deployment: On-Premise, Cloud
3) By Application: Sales And marketing, Customer Engagement And Analysis, Fraud And Security Management, Risk And Compliance Management, Predictive Asset Maintenance, Operations Management, Supply Chain Management And Procurement, Other Applications

Subsegments:
1) By Solutions: Data Visualization Tools, Dashboard Creation Tools, Data Preparation Tools, Reporting And Analysis Tools, Data Integration Tools
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance And Upgrades

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Which Companies Are Leading the Charge in Self-Service BI Market Innovation?
Major companies operating in the self-service bi market include Microsoft Corporation, The International Business Machines Corporation., Oracle Corporation., SAP SE, SAS Institute Inc., Alteryx Inc., Birst Inc., BOARD International S. A., Domo Inc., GoodData Corporation, InetSoft Technology Corp., Information Builders Inc., Logi Analytics Inc., Looker Data Sciences Inc., MicroStrategy Incorporated, Panorama Software Ltd., Pentaho Corporation., Phocas Software, Qlik Technologies Inc., Sisense Inc., Tableau Software LLC., Targit A/S, Tibco Software Inc., Yellowfin International Pty Ltd., Zoho Corporation Pvt. Ltd., 1010data Inc., Workday Inc., Arcadia Data Inc., Datameer Inc., Hitachi Vantara LLC., Sweetspot Intelligence Inc.

Which Regions Are Leading the Global Self-Service BI Market in Revenue?
North America was the largest region in the self-service BI market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service bi market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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