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Surging Social Media Activities Drive Growth In The Content Analytics Market Emerges as a Core Driver of the Content Analytics Market in 2025
Content Analytics Market
What Is the Expected CAGR for the Content Analytics Market Through 2025?
The market size for content analytics has seen massive growth in the past few years. It is expected to expand from $6.3 billion in 2024 to $7.71 billion in 2025, with a compound annual growth rate (CAGR) of 22.3%. The continuous growth during the historical period is due to factors such as the surge in digital content, the demand for actionable insights, the need for personalized content, the rise of social media and user-generated content, and the return on investment in content marketing.
What's the Projected Size of the Global Content Analytics Market by 2029?
The market size of content analytics is projected to witness extraordinary expansion in the forthcoming years, with an estimated value of $18 billion by 2029, thanks to a compound annual growth rate (CAGR) of 23.6%. The forecast period's increase can be traced back to the emphasis on video and multimedia analytics, adaptive content customization, content quality evaluation, data management and privacy issues, and content performance attribution. Major trends expected during the forecast period include a focus on natural language processing (NLP), real-time content analytics, multi-platform content analysis, business user-based augmented analytics, and predictive analytics for content trend forecasts.
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Top Growth Drivers in the Content Analytics Industry: What's Accelerating the Market?
The content analytics market's growth is predicted to be fueled by a rise in social media activities. Social media, which includes websites and platforms that promote communication, community contribution, engagement, content sharing, and collaboration, offers many tech-enabled activities such as blogging, social gaming, social networking, video sharing, business networking, virtual worlds, reviews, and more, all of which are forms of social media. Analyzing the content derived from social media through social media analytics assists in business decision-making and action performance measurement, resulting in an increased demand for the content analytics market. For example, Search Engine Journal, a US-based tech and media transformation company, reported in 2022 that there are 4.55 billion active social media users worldwide, and that in 2021, 84% of US citizens used social media. Thus, the escalating demand for various activities is driving the expansion of the content analytics market.
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What Trends Will Shape the Content Analytics Market Through 2029 and Beyond?
The progression of technology is emerging as a leading trend in the content analytics market. Companies of prominence within this market are focusing on innovative advancements to bolster their standing. For instance, LinkedIn Corporation, an online service focused on professional employment based in the US, unveiled a novel tool in March 2022 aimed at enhancing content analytics for creators. Called 'creator mode,' this new profile setting found on the dashboard aims to boost reach and influence on the platform. By enabling creator mode, users can utilize additional tools and services that aid in content production and the expansion of their LinkedIn audience. Key features of these new tools comprise extensive content performance analysis, advanced analytics for creator mode, new options for insights, debut of data on profile video views, and upgraded tools for profile videos to facilitate audience growth for producers.
What Are the Main Segments in the Content Analytics Market?
The content analytics market covered in this report is segmented -
1) By Deployment Type: On-Premise, Cloud
2) By Application: Text Analytics, Video Analytics, Social Media Analytics, Speech Analytics, Other Applications
3) By End User: BFSI, Healthcare, Retail And Consumer Goods, IT And Telecom, Other End Users
Subsegments:
1) By On-Premise: Installed Software Solutions, On-Premise Data Storage And Processing
2) By Cloud: Software As A Service (SaaS), Cloud Storage And Processing Solutions
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Which Top Companies are Driving Growth in the Content Analytics Market?
Major companies operating in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL PLC, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
Which Regions Will Dominate the Content Analytics Market Through 2029?
North America was the largest region in the content analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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• To provide insights about factors affecting the market growth.
• To Analyze the Analytics as a service Market based on various factors- porters five force analysis, mega trend analysis, macroeconomic indicators etc.
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