Growth In Pet Ownership Boosts Global Pet Wearable Market: A Key Catalyst Accelerating Pet Wearable Market Growth in 2025

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Pet Wearable Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In the previous years, there has been a significant expansion in the pet wearable market size. It is projected to increase from a value of $3.94 billion in 2024 to $4.55 billion in 2025, with an impressive compound annual growth rate (CAGR) of 15.6%. The growth during the historical period is due to factors such as pet owner's interest in pet health and safety, a rise in pet ownership and humanization, the adoption of wearable technology across different sectors, recommendations from veterinarians for monitoring, and regulatory standards to ensure pet safety.

Pet Wearable Market Size Forecast: What's the Projected Valuation by 2029?
In the coming years, a swift expansion is anticipated in the pet wearable market, with the market size projected to reach $8.83 billion by 2029, increasing at a compound annual growth rate (CAGR) of 18.0%. This amplified growth throughout the forecast duration can be credited to the broadening of telemedicine for pets, personalized pet health and wellness programs, the implementation of AI in analyzing pet behavior, the rise in pet fitness and activity monitoring, and an increase in smart pet products and accessories. The forecast period is also likely to witness trends like wearables tailored for specific pet types, such as cats and birds, technologies capable of recognizing pet emotions, enhanced virtual reality experiences for pets, markets, and analytics for pet data, and subscription-based services for pet monitoring.

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What Are the Drivers Transforming the Pet Wearable Market?
A surge in the demand for pet monitoring worldwide has significantly boosted the growth of the pet wearable market. Pets are often perceived as members of the family by their owners, thus they are willing to invest in pet commodities and services. The 2023-2024 APPA National Pet Owners Survey, administered by the American Pet Products Association, reported that 86.9 million U.S. households adopted new pets amidst the pandemic. Furthermore, the Pet Food Manufacturers Association, a trade organization for the pet food sector in the UK, revealed that a new pet was brought into 3.2 million households in the United Kingdom during the COVID-19 pandemic. A growth in the pet population suggests an increased demand for pet-related products, inclusive of pet wearable technology.

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What Long-Term Trends Will Define the Future of the Pet Wearable Market?
Businesses in the pet wearable sector are increasingly integrating IoT (Internet of Things) technology into pet tracking devices. This technology advancement allows pet owners to effortlessly monitor their pets' movement and location. The tech in IoT-enabled pet tracking devices uses GPS (Global Positioning System) or cellular tower triangulation to identify the location of the tracker. This information is accessible through a corresponding app installed on the pet owner's smartphone. The advantages of such a system include accurate location tracking, notifications if the pet exits a specified region, and extended battery life. For instance, in March 2024, PetPace, a company specializing in pet health monitoring technology based in the US, introduced PetPace 2.0, an AI-powered smart dog collar. This collar consistently monitors critical signs like temperature, pulse, respiratory rate, and activity levels. It does so using non-invasive sensors and advanced machine learning technology. This product is notably beneficial as it offers near real-time health insights that enable the early identification of possible health problems, improving overall pet wellness and facilitating remote consultations from veterinarians.

Which Segments in the Pet Wearable Market Offer the Most Profit Potential?
The pet wearable market covered in this report is segmented -

1) By Product Type: Smart Collar, Smart Camera, Smart Harness and Vest, Other Product Types
2) By Technology: RFID Devices, GPS, Sensor, Bluetooth, Other Technologies
3) By Application: Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Other Applications

Subsegments:
1) By Smart Collar: GPS Tracking Collars, Activity Monitoring Collars, Health Monitoring Collars
2) By Smart Camera: Interactive Cameras, Pet Monitors with Treat Dispensers, Surveillance Cameras
3) By Smart Harness and Vest: GPS-Enabled Harnesses, Activity Tracking Vests, Safety Vests with LED Lights
4) By Other Product Types: Smart Leashes, Wearable Health Monitors, Pet Activity Trackers

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Which Firms Dominate the Pet Wearable Market by Market Share and Revenue in 2025?
Major companies operating in the pet wearable market include Allflex Inc., Avid Identification Systems Inc., Dairymaster Ltd., Datamars Inc., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Invisible Fence Inc., Konectera Inc., Scollar Inc., Tractive GmbH, Trovan Global, PetPace Ltd., Motorola Mobility LLC, Num'axes S.A., Dogtra Shop Ltd., Dog Tracker Nano, Indiegogo Inc., GIBI Technologies Inc., Nedap NV, Omnia Technologies Pvt. Ltd., Pawbo Inc., Wagz Inc., Link AKC, Mars Incorporated, Loc8tor Ltd., Anser Innovation LLC, Pet Vu Inc., Petrek Mechanical Contractors Ltd., DOTTpet, WonderWoof Pvt. Ltd., Pawscout Inc., Voyce Inc., Petkit Network Technology Co. Ltd.

Which Regions Offer the Highest Growth Potential in the Pet Wearable Market?
North America was the largest region in the pet wearable market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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